Phablets

A phablet (/ˈfæblɪt/), a portmanteau of the words phone and tablet, is a class of mobile device designed to combine or straddle the functions of a smartphone and tablet. Phablets typically have screens that measure (diagonally) between 5.25 to 6.9 inches (130 to 180 mm), which complement screen-intensive activity such as mobile web browsing and multimedia viewing. Phablets may also include software optimized for an integral self-storing stylus to facilitate sketching, note-taking and annotation. While Samsung's Galaxy Note (2011) is largely credited with pioneering the worldwide phablet market when launched in 2011, examples of early devices with similar form factors date to 1993.
Posts about Phablets
  • Flurry: iOS Devices Led Activations Over Christmas Holiday

    … director Chris Klotzbach and marketing and analytics manager Lali Kesiraju commented: Key categories that overindexed for installs on Christmas day were messaging and social, games, music, media and entertainment and kids and family apps. Mobile users were catching up with loved ones, entertaining their guests and distracting kids, all on their devices. Check out Flurry’s complete data here. …

    AllTwitter- 23 readers -
  • Flurry: Time Spent on Phablets Increased 334% in 2015

    … year-over-year. Breaking down usage based on the size of the device, Flurry found the time users spent on phablets increased 334 percent year-over-year, which was 2.9 times more than the average growth of 117 percent for all device sizes. The phablet category includes devices like the iPhone 6s Plus and Samsung Galaxy Note. Specifically, phablet…

    AllFacebook- 12 readers -
  • Report: How Are Smartphones Sweeping Through Europe?

    … The mobile revolution has given birth to a generation of mobile addicts. According to Flurry, the mobile optimization and personalization platform from Yahoo, the revolution is being led by Europe with several countries reaching full saturation. Flurry analyzed data collected from more than 725,000 apps and 564 million mobile devices it tracks…

    Inside Facebookin How To's- 9 readers -
  • What To Expect And How To Prepare As The U.S. Mobile Landscape Matures

    … as to future trends. Phablet Growth In early January 2014, Chitika Insights studied all Samsung-based smartphone web traffic in the U.S., segmenting the results by device. At that time, users of smartphones with a five-inch or larger display represented more than 37% of all Samsung smartphone-based web traffic. Now, five months later, that percentage has…

    Andrew Waber/ Marketing Land- 14 readers -
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