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… Sony Pictures Home Entertainment has announced the launch of The Walk VR on iOS and Android. The app offers a virtual reality experience inspired by the film, The Walk, which tells the story of Philippe Petit, who walked between the two towers of the World Trade Center on a wire in 1974. The Walk VR app is compatible with the Merge VR Goggles…
Content marketers can learn an important lesson from Philippe Petit, who walked between the Twin Towers on a high wire in 1974. They might not be risking their lives to reach the right audiences, but they do have to master a balancing act to get the results they want. As illustrated by a new infographic from Insights in Marketing, striking the balance between selling your bran ...