Pitching Content

  • Perfecting PR With the Right Stuff (at the Right Time & Place)

    … pitching a fitness expert. You probably think the media want to hear from you on New Year’s Day, timed to new resolutions. Wrong! Try pitching on January 17th. Why? Because it’s the day most people give up on their resolutions. You’ll gain more attention by bucking the trend. Increased attention also comes from understanding when people are expecting…

    Relevance- 5 readers -
  • NewsLauncher Unveils Progressive New Sponsored Content Platform

    … ecosystem is broader than most people realize. As explained in the Media Buyer’s Guide to Sponsored Content, there’s quite a variety of sub-groups—from paid search units and recommendation widgets (which most people are familiar with) to in-feed units and promoted listings (which are generally more foreign to marketers and less clearly defined…

    Relevancein Paid Search Content- 15 readers -
  • Publishers Reveal How Marketers Can Earn Media Coverage

    … and our brands, BuzzStream and Fractl collaborated to survey more than 500 publishers to learn more about the pitching influencers that can make or break a content promotion strategy. Here we share what we’ve learned in this two-part series on the state of content promotion and improving pitch open rates. Publisher pain points: Quantity and quality…

    Kelsey Libert/ Relevancein Social How To's- 23 readers -
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