Pitching Content

  • Perfecting PR With the Right Stuff (at the Right Time & Place)

    … pitching a fitness expert. You probably think the media want to hear from you on New Year’s Day, timed to new resolutions. Wrong! Try pitching on January 17th. Why? Because it’s the day most people give up on their resolutions. You’ll gain more attention by bucking the trend. Increased attention also comes from understanding when people are expecting…

    Relevance- 17 readers -
  • NewsLauncher Unveils Progressive New Sponsored Content Platform

    … Published 41 mins ago 51 Native advertising platforms are a dime a dozen these days. Tens, if not hundreds, of SAAS companies have jumped on board to ride the growth wave of native advertising, and the market has borne them readily as both brands and publishers eagerly pursue greater web traffic and awareness. The native advertising…

    Relevancein Paid Search Content- 18 readers -
  • Publishers Reveal How Marketers Can Earn Media Coverage

    … Earned Media, Media Relations, Relationship Building There’s a lot of talk about how the rise of content marketing is impacting, well… marketers. Less addressed? The impact on publishers, our partners of necessity in the branded content boom, and what happens when we pitch them tons of stories without really thinking first. There’s little…

    Kelsey Libert/ Relevancein Social How To's- 38 readers -
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