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… are the leaders, trend-setters and go-getters in your industry? Research those folks who your audience looks to for news, inspiration and insights. Then, find a way to introduce your brand with a WIIFT (what’s in it for them) approach. Your chances of success are even greater if you have the foresight to do this relationship-building activity before or during…
Published 41 mins ago 51 Native advertising platforms are a dime a dozen these days. Tens, if not hundreds, of SAAS companies have jumped on board to ride the growth wave of native advertising, and the market has borne them readily as both brands and publishers eagerly pursue greater web traffic and awareness. The native advertising ecosystem is broader than most people realize.
… and our brands, BuzzStream and Fractl collaborated to survey more than 500 publishers to learn more about the pitching influencers that can make or break a content promotion strategy. Here we share what we’ve learned in this two-part series on the state of content promotion and improving pitch open rates. Publisher pain points: Quantity and quality…