Ppc Account Goals

  • True or False: My PPC Goals Are Realistic

    …. Goals are important. Without goals, there is no way to create a long-term strategy for an account. Now, I do have an important clarification to make: goals and performance are different. Paid search can be a magical world where ‘miracles’ happen frequently. I categorize a PPC miracle as immediate improvement of all metrics. It happens – I’ve…

    Kristina Mclane/ PPC Heroin Paid Search- 8 readers -
  • The Do’s & Don’ts of Agency Goal Setting

    … for that agency? Let’s outline some basic do’s and don’ts that will certainly help tackle that exact task, in addition to why these guidelines are so important: DO: Include agency fees when calculating goals for metrics like CPA/L. WHY?: I’m willing to allow some flexibility on this situation dependent on the specifics, but I’d like to say…

    Kayla Kurtz/ PPC Heroin Paid Search- 4 readers -
  • A Process for Setting PPC Goals

    … While the topic and importance of PPC goal setting is not new among fellow PPC Hero bloggers, the purpose of this post is to cover my style and approach to goal setting with clients. The first time I meet with a client I have a list of questions. While most of the questions vary, I always ask about goals. I have learned to phrase…

    Sarah Stemen/ PPC Heroin Paid Search- 2 readers -