Ppc Account Goals

  • True or False: My PPC Goals Are Realistic

    …. Goals are important. Without goals, there is no way to create a long-term strategy for an account. Now, I do have an important clarification to make: goals and performance are different. Paid search can be a magical world where ‘miracles’ happen frequently. I categorize a PPC miracle as immediate improvement of all metrics. It happens – I’ve…

    Kristina Mclane/ PPC Heroin Paid Search- 8 readers -
  • The Do’s & Don’ts of Agency Goal Setting

    … Not every brand or business needs to utilize the resources of an external agency when it comes to PPC campaign management. For those that do, a few non-negotiables are key: communication, transparency and goal setting. We’ve recently dug in to how clients can communicate with your agency, but specifically how should you go about setting goals…

    Kayla Kurtz/ PPC Heroin Paid Search- 4 readers -
  • A Process for Setting PPC Goals

    … they set. Recording and presenting goal alignment demonstrates agency value. While all account managers want to deliver insanely great results, clients appreciate trustworthiness and learning. If you can confidently say these tactics are what we are doing to meet goals, and you can tie the tactics together for the client, everyone will win. As Sam…

    Sarah Stemen/ PPC Heroin Paid Search- 2 readers -
Get the top posts daily into your mailbox!