Predictive Modeling

  • Can Marketers Predict and Measure Influence, Down to the Dollar?

    … to create “automated, high-performance forecasts for buying behavior.” If that sounds like a risky proposition, that’s because it is. Given the wildly variable nature of consumer psychology and behavior, any solution offering full automation must be carefully scrutinized. Although automation in this area may be fraught with risk, predictive modeling…

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