Predictive Modeling

  • Can Marketers Predict and Measure Influence, Down to the Dollar?

    ….” Social Scoring vs. Quantifiable Influence In order to drive actual revenue, predictive modeling and influence measurement would need to go well beyond social scoring services like Klout, Kred and PeerIndex. “[These services] assume influence,’” Williams observes, “based on who’s being retweeted the most. But that’s not anything you can really prove…

    {grow}in Social Google Twitter- 9 readers -
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