- Our Blog
… the industry continuing to fall back on uglier alternatives—like the nearly $15 billion that’ll be spent on programmatic display advertising this year. A world where intrusive advertising rules is one where no one wins—especially not consumers and content creators. And there are five main content marketing problems that keep me up at night…
… hope we do. After all, when it comes to startup catchphrases, Make the world a banner-ad-infested slum just doesn’t have the same ring to it. The post 5 Content Marketing Problems That Keep Me Up at Night appeared first on The Content Strategist. …
Website visitors abandon the sales funnel for many reasons: comparison shopping, credit card not handy, “just browsing” and so on. Retargeting allows you to show ads directly to visitors after they’ve left a site or landing page, providing multiple shots at the conversion. That is why retargeting has become an essential tactic in the digital marketer’s arsenal.