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… May 22, 2017 Programmatic can be a tricky channel to navigate. One of the biggest pieces of a successful programmatic strategy is the selection of the best buying solution for your needs. However, the landscape and choices available are so vast and wide that it can be confusing, stress inducing, and bring you down so many time-sucking rabbit…
… World in an orange speedo.) As I wrote in my content measurement playbook, it’s very possible to tie content to every stage of pipeline revenue by carefully tracking the impact your content has on the bottom line with marketing and sales automation programs like Salesforce and Marketo. And you can prove brand lift with a shoestring budget. None…
When you work at a successful startup, one of the main perks of coming to work is the unbridled bubble of optimism and ambition that covers the whole office while employees chant startup catchphrases: Fail fast and often! Make awesome stuff! Make the world a better place! That last startup-ism was lampooned last year in an episode of HBO’s Silicon Valley when dozens of startups paraded on stage.
… and unnecessary marketing (it only wastes ad spend and causes negative sentiment). But, if used in creative ways — like onboarding new users or offering complementary products and services — even more value can be extracted from your retargeting campaigns. Your Takeaway They say you never get a second chance to make a first impression. With retargeting…