Programmatic Display

  • 5 Content Marketing Problems That Keep Me Up at Night

    … the industry continuing to fall back on uglier alternatives—like the nearly $15 billion that’ll be spent on programmatic display advertising this year. A world where intrusive advertising rules is one where no one wins—especially not consumers and content creators. And there are five main content marketing problems that keep me up at night…

    Joe Lazauskas/ Relevancein Display Content- 27 readers -
  • Why Every Marketer Should Leverage Retargeting

    Website visitors abandon the sales funnel for many reasons: comparison shopping, credit card not handy, “just browsing” and so on. Retargeting allows you to show ads directly to visitors after they’ve left a site or landing page, providing multiple shots at the conversion. That is why retargeting has become an essential tactic in the digital marketer’s arsenal.

    Ratko Vidakovic/ Marketing Land- 28 readers -
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