Programmatic Display

  • 5 Content Marketing Problems That Keep Me Up at Night

    … the industry continuing to fall back on uglier alternatives—like the nearly $15 billion that’ll be spent on programmatic display advertising this year. A world where intrusive advertising rules is one where no one wins—especially not consumers and content creators. And there are five main content marketing problems that keep me up at night…

    Joe Lazauskas/ Relevancein Display Content- 26 readers -
  • 5 Content Marketing Problems That Keep Me Up at Night

    … of their marketing efforts. I’ve seen journalists and filmmakers get paid well to do great branded work. But while content marketing has positive momentum, it remains an experimental line item for most brands. It’s hard to do well, which is part of the reason most CMOs think their content is failing. Despite the good vibes, it’s easy to see the industry…

    The Content Strategistin Display Content- 11 readers -
  • Why Every Marketer Should Leverage Retargeting

    … marketers, as well: 1. Second Chance To Convert A Visitor What makes retargeting especially powerful is the fact that it only targets users that have visited one of your websites or landing pages. This means these visitors have already been exposed to your brand and very likely your product or service. As a result, these visitors are more…

    Ratko Vidakovic/ Marketing Landin SEO Display Retargeting- 27 readers -