Programmatic Display

    • How To Choose A Programmatic Vendor

      May 22, 2017 Programmatic can be a tricky channel to navigate. One of the biggest pieces of a successful programmatic strategy is the selection of the best buying solution for your needs. However, the landscape and choices available are so vast and wide that it can be confusing, stress inducing, and bring you down so many time-sucking rabbit holes. I mean, look at this graphic.

      PPC Heroin Affiliate How To's- 7 readers -
  • 5 Content Marketing Problems That Keep Me Up at Night

    … is stupidly simple, especially as we move toward a platform-centric universe that’ll serve up hungry audiences to anyone skilled enough to catch their attention. And to take advantage of the system, brands need to start devoting significant chunks of their media budgets to content marketing. Bonus: Marketers’ Ability to Show ROI Ultimately, content…

    Joe Lazauskas/ Relevancein Display Content- 31 readers -
  • 5 Content Marketing Problems That Keep Me Up at Night

    … distribution is stupidly simple, especially as we move toward a platform-centric universe that’ll serve up hungry audiences to anyone skilled enough to catch their attention. And to take advantage of the system, brands need to start devoting significant chunks of their media budgets to content marketing. Bonus: Marketers’ ability to show ROI Ultimately…

    The Content Strategistin Display Content- 16 readers -
  • Why Every Marketer Should Leverage Retargeting

    … campaign. From a marketer’s perspective, this can translate into high ROI. In fact, many people consider retargeting to be the “cream of the crop” tactic in display advertising when it comes to ROI, however, attribution models can often muddy the waters (a topic for another day). Furthermore, because of the increased level of targeting…

    Ratko Vidakovic/ Marketing Landin SEO Display Retargeting- 32 readers -