Programmatic Display

  • 5 Content Marketing Problems That Keep Me Up at Night

    … do. After all, when it comes to startup catchphrases, Make the world a banner-ad-infested slum just doesn’t have the same ring to it. TAGS: brand editors, brand publishing, CMOs, Content Campaigns, Content Distribution, Content Marketing Brand Lift, Content Marketing Problems, content marketing ROI, content ROI, Programmatic Display, publishing, ROI 43 …

    Joe Lazauskas/ Relevancein Display Content- 29 readers -
  • 5 Content Marketing Problems That Keep Me Up at Night

    … of their marketing efforts. I’ve seen journalists and filmmakers get paid well to do great branded work. But while content marketing has positive momentum, it remains an experimental line item for most brands. It’s hard to do well, which is part of the reason most CMOs think their content is failing. Despite the good vibes, it’s easy to see the industry…

    The Content Strategistin Display Content- 11 readers -
  • Why Every Marketer Should Leverage Retargeting

    … or publisher, which places a cookie in each visitor’s browser, adding them to an audience list. That audience can now be retargeted with a specific campaign aimed solely at them. How Is This Possible? And Why Should I Care? What makes retargeting especially effective (and possible) is the power of real-time bidding (RTB) technology, which allows marketers…

    Ratko Vidakovic/ Marketing Landin SEO Display Retargeting- 30 readers -
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