Programmatic Site Retargeting

  • Understanding Live Intent Data: Lifting The Veil Over Marketers’ Eyes

    In last month's column, "Real Time" In Display Advertising Doesn't Really Mean Real Time, we discussed how despite the industry talking about doing "real-time marketing" or "real-time bidding" (RTB); in most cases, they are not actually using real-time techniques to run their campaigns. The media itself might be traded in live auctions, but the data being used are typically not live.

    Dax Hamman/ Marketing Land- 25 readers -
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