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… sufficiently high install conversion rates and the desired CPI. For Twitter, Salesforce Marketing Cloud examined two major ad types: promoted accounts and promoted tweets. It found that: Both ad types saw lower CPMs and slight increases in cost per engagement. Promoted tweets rose by one penny quarter-over-quarter in the U.S., to $0.45, but engagement…
… look like they’re on the way out. In reality, though, there are still ways to conduct a successful grassroots promotion campaign without paying a penny to the host site — and these methods are generally way more fun. Facebook Paid uses: Facebook offers page post ads, sidebar images targeted to your browsing history and promoted posts — ads that show…
Twitter is “live, public, and conversational,” says Sebastian Turner in his Vocus webinar about sponsored content. He uses the recent Academy Awards as an example. During the broadcast, 14.7 million tweets were shared. Ellen DeGeneres’ “Samsung Selfie” received 3.4 million retweets. Well-known names weren’t the only ones to participate in the Academy Awards conversation.