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… sufficiently high install conversion rates and the desired CPI. For Twitter, Salesforce Marketing Cloud examined two major ad types: promoted accounts and promoted tweets. It found that: Both ad types saw lower CPMs and slight increases in cost per engagement. Promoted tweets rose by one penny quarter-over-quarter in the U.S., to $0.45, but engagement…
… If you pay to advertise on social media, you may not be using your resources as efficiently as you could. There are more ways to get your name and product out there than by purchasing ads, which aren’t always worth the money they require. Opponents of this view insist that all businesses should implement paid marketing, as organic strategies…
Twitter is “live, public, and conversational,” says Sebastian Turner in his Vocus webinar about sponsored content. He uses the recent Academy Awards as an example. During the broadcast, 14.7 million tweets were shared. Ellen DeGeneres’ “Samsung Selfie” received 3.4 million retweets. Well-known names weren’t the only ones to participate in the Academy Awards conversation.