Publishing

  • Not Every Content Strategy Needs a Story

    … Stories are everywhere and I’m sick of it. Every social media app is trying to throw them in my face, every website is trying to lure me to their clickbait story, and now every brand wants to emotionally connect with me online. Please make it stop. Reasons Why I’m Growing Weary of Stories: Most people are terrible at telling stories. Most…

    Douglas Karr/ Marketing Technology Blog- 12 readers -
  • Web Accessibility Goes Well Beyond Screen Readers

    … Accessibility The Web Accessibility Evaluation Tool (WAVE) is developed and made available as a free community service by WebAIM Additional Resources on Accessibility: World Wide Web Consortium on Accessibility Authoring Tool Accessibility Guidelines Web Content Accessibility Guidelines (WCAG 2.0) ARIA in HTML Do you use a screen reader…

    Douglas Karr/ Marketing Technology Blog- 14 readers -
  • How indie publishers can monetize in the shadow of Facebook and Google

    … revenues of Facebook and Google aren’t disclosed, the exact calculations of revenue aren’t available. However, Jason Kint of Digital Content Next, a publishing industry trade group, reported in June 2016 that Google and Facebook accounted for a grand total of 89% of the digital ad growth. Additional calculations made by Pivotal Research analyst Brian…

    Adam Stetzer/ Search Engine Watch- 18 readers -
  • SPI 288: Interview with Bec and Joe from The 4 Blades

    … will stay open as evergreen content, even after it ends on October 21, 2017.) Thanks for Listening! To share your thoughts: Leave a note in the comment section below. Ask a question over on AskPat.com. Share this show on Twitter, Facebook, or Pinterest. To help out the show: Leave an honest review on iTunes. Your ratings and reviews really…

    Pat Flynn/ The Smart Passive Income Blog- 14 readers -
  • How Jungle Creations is Winning Sponsored Video on Facebook

    …. The publisher has an enviable portfolio of Facebook properties including ‘VT’ (fka Viral Thread), ‘Twisted’, ‘‘Food Envy’, ‘‘Nailed It’, ‘‘Four Nine’, ‘‘Bosh‘, ‘The Aardvark’, and ‘Joystix’, and it consistently appears in Tubular’s leaderboard of most watched media and entertainment properties, alongside BuzzFeed, Disney, and The LADBible group. Not bad…

    Carla Marshall/ ReelSEOin Social How To's- 22 readers -
  • Does Your About Us Page Follow These Best Practices?

    … An About Us page is one of those pages detailed in every website checklist. It’s a more critical page than companies give it credit for. A great About Us page is often viewed by prospective employees and clients to learn more about the people behind a company. We often forget that it’s not just features and benefits that prospects are after…

    Douglas Karr/ Marketing Technology Blog- 20 readers -
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