Quick-Service Restaurants

  • Success Stories From Twitter’s Front Lines

    … impressions) 42 percent less expensive than a comparable campaign during Fashion Week 2015. A subsidiary brand of a global beverage company wanted to drive premium association with the 2016 Summer Olympic Games. Knowing that the digital conversation around the Olympics would be concentrated on Twitter, the brand activated several tactics to achieve…

    AllTwitterin Twitter- 34 readers -
  • #SFSW15: At McDonald’s, Digital is about ‘Fun and Convenience’ — Not Branding

    … brand created a centralized digital team, located in San Francisco, that would be responsible for development and implementation of technology initiatives across its over 35,000 restaurants. At Street Fight Summit West in San Francisco Tuesday, Julia Vander Ploeg, US VP Digital at McDonald’s, sat down with Street Fight’s COO David Hirschman to talk…

    Street Fight- 15 readers -
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