Quick-Service Restaurants

  • Success Stories From Twitter’s Front Lines

    … and Twitter users interested in tech delivered great efficiencies. The telco also learned that creative featuring strong call-to-actions such as “choose a phone” or “order a new phone” amid product-forward imagery generated a cost-per-checkout nearly 50 percent more efficient than posts with softer messaging and less creative emphasis on product…

    AllTwitterin Twitter- 25 readers -
  • #SFSW15: At McDonald’s, Digital is about ‘Fun and Convenience’ — Not Branding

    … #SFSW15: At McDonald’s, Digital is about ‘Fun and Convenience’ — Not Branding June 4, 2015 by Caitlin Maynard Leave a Comment Filed Under: #SFSW15 A few years ago, McDonald’s made a dramatic change in the way the company approached digital. In response to the growing importance of software in both its marketing and operations, the global…

    Street Fight- 15 readers -
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