Quick-Service Restaurants

  • #SFSW15: At McDonald’s, Digital is about ‘Fun and Convenience’ — Not Branding

    … brand created a centralized digital team, located in San Francisco, that would be responsible for development and implementation of technology initiatives across its over 35,000 restaurants. At Street Fight Summit West in San Francisco Tuesday, Julia Vander Ploeg, US VP Digital at McDonald’s, sat down with Street Fight’s COO David Hirschman to talk…

    Street Fight- 11 readers -