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Twitter has had an extraordinary year by any measure. Regardless of the headlines, though, leading brands continue to invest in the platform to achieve a variety of marketing objectives and insights. Twitter’s open nature lends itself to this approach. As Insightpool CEO Devon Wijesinghe put it recently: Twitter plays an influential role in public discourse.
… casual-dining restaurant, Twitter: Chili’s Grill & Bar Top casual-dining restaurant, Instagram: Logan’s Roadhouse Top casual-dining restaurant, offline word of mouth: The Cheesecake Factory Engagement Labs CEO Bryan Segal said in a release announcing the results: Known for their convenience and affordability, quick-service and casual-dining…
… brand created a centralized digital team, located in San Francisco, that would be responsible for development and implementation of technology initiatives across its over 35,000 restaurants. At Street Fight Summit West in San Francisco Tuesday, Julia Vander Ploeg, US VP Digital at McDonald’s, sat down with Street Fight’s COO David Hirschman to talk…