Referral Discounts

  • 9 Ecommerce Strategies to Optimize Sales

    … to checkout. Conversion Tip #3: Referral Discounts Test #1 Optimizely tested a call to action (CTA) for an outdoor gear retailer’s refer-a-friend program and found that active outdoor enthusiasts are significantly more motivated by “Earn Rewards” than “Get Rewards.” In the case above, “Earn $25. Invite Friends,” increased program engagement from…

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