Rich Data

  • The complete beginner’s guide to Schema.org markup

    …. This enables search engines like Google to pull out the relevant parts of a webpage in the form of rich snippets and rich data, making the results page more informative and increasing click-through rate. Rich data like star ratings in search results are made possible by using structured data In spite of this, only a tiny fraction of websites actually…

    Search Engine Watch- 25 readers -
  • How to speak ‘Search Engine’

    … place it on the SERP. Yet in spite of this, a shockingly low proportion of website owners actually make use of it. Take Schema.org, a markup language that is the result of a collaboration between Google, Bing, Yahoo! and Yandex to create a structured data vocabulary that can be understood by all search engines. A study by Searchmetrics in 2014…

    Search Engine Watch- 29 readers -
  • Pinterest Adds Movie, Recipe Data to Billions of Pins

    … Pinterest announced Tuesday the addition of movie and recipe rich data to billions of Pins. Pinterest explained the updates in a blog post: We’re launching updates to Recipe and Movie Pins, expanding rich data to billions of Pins and making it easier for millions of people to discover entertaining ideas. Recipes and entertainment are top…

    Justin Lafferty/ AllTwitterin Social- 7 readers -