Rich Data

  • The complete beginner’s guide to Schema.org markup

    …. This enables search engines like Google to pull out the relevant parts of a webpage in the form of rich snippets and rich data, making the results page more informative and increasing click-through rate. Rich data like star ratings in search results are made possible by using structured data In spite of this, only a tiny fraction of websites actually…

    Search Engine Watch- 12 readers -
  • How to speak ‘Search Engine’

    … found that 36.6% of Google search results incorporated Schema rich snippets, yet only 0.3% of websites actually made use of Schema markup at all. The study also found that pages which used Schema ranked on average 4 places higher in search than pages which didn’t, although Searchmetrics was keen to emphasise that this might not be entirely down…

    Search Engine Watch- 14 readers -
  • Pinterest Adds Movie, Recipe Data to Billions of Pins

    … Pinterest announced Tuesday the addition of movie and recipe rich data to billions of Pins. Pinterest explained the updates in a blog post: We’re launching updates to Recipe and Movie Pins, expanding rich data to billions of Pins and making it easier for millions of people to discover entertaining ideas. Recipes and entertainment are top…

    Justin Lafferty/ AllTwitterin Social- 6 readers -