Rich Data

  • The complete beginner’s guide to Schema.org markup

    … respects, which all add up to a ranking increase. In other words: smart webmasters mark up their websites with Schema.org. In this guide I’m going to look at how to use three types of markup with Schema: microdata, RDFa and JSON-LD. Each has its advantages and disadvantages, and it’s really a matter of choice as to which one you implement. Jump…

    Search Engine Watch- 24 readers -
  • How to speak ‘Search Engine’

    … place it on the SERP. Yet in spite of this, a shockingly low proportion of website owners actually make use of it. Take Schema.org, a markup language that is the result of a collaboration between Google, Bing, Yahoo! and Yandex to create a structured data vocabulary that can be understood by all search engines. A study by Searchmetrics in 2014…

    Search Engine Watch- 28 readers -
  • Pinterest Adds Movie, Recipe Data to Billions of Pins

    … Pinterest announced Tuesday the addition of movie and recipe rich data to billions of Pins. Pinterest explained the updates in a blog post: We’re launching updates to Recipe and Movie Pins, expanding rich data to billions of Pins and making it easier for millions of people to discover entertaining ideas. Recipes and entertainment are top…

    Justin Lafferty/ AllTwitterin Social- 7 readers -
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