Rich Data

  • The complete beginner’s guide to Schema.org markup

    … respects, which all add up to a ranking increase. In other words: smart webmasters mark up their websites with Schema.org. In this guide I’m going to look at how to use three types of markup with Schema: microdata, RDFa and JSON-LD. Each has its advantages and disadvantages, and it’s really a matter of choice as to which one you implement. Jump…

    Search Engine Watch- 23 readers -
  • How to speak ‘Search Engine’

    … found that 36.6% of Google search results incorporated Schema rich snippets, yet only 0.3% of websites actually made use of Schema markup at all. The study also found that pages which used Schema ranked on average 4 places higher in search than pages which didn’t, although Searchmetrics was keen to emphasise that this might not be entirely down…

    Search Engine Watch- 25 readers -
  • Pinterest Adds Movie, Recipe Data to Billions of Pins

    … Pinterest announced Tuesday the addition of movie and recipe rich data to billions of Pins. Pinterest explained the updates in a blog post: We’re launching updates to Recipe and Movie Pins, expanding rich data to billions of Pins and making it easier for millions of people to discover entertaining ideas. Recipes and entertainment are top…

    Justin Lafferty/ AllTwitterin Social- 7 readers -