Rob Tarkoff

  • Millennials, Gen-Z Alienated by Ads in Social News Feeds (Study)

    …. Lithium Technologies president and CEO Rob Tarkoff added: Pushing out ads on social media is the surest way for brands to alienate consumers, especially the younger generations who make up more than 50 percent of the population. That’s a lot of purchasing power, and it’s only going to grow as these generations reach their prime spending years…

    David Cohen/ AllFacebookin Social- 28 readers -
  • Are You Missing the Most Powerful Advocates for Your Brand?

    …, but are they really going to trust Justin Bieber (63 million Twitter followers) to give them cooking advice? No: They’re going to trust those who have focused expertise in the topics they care about. The question is: How do you find and engage with these experts your customers turn to? But wait, aren’t mega-influencers better for reach? Logic does say…

    Inside Facebookin Social Twitter- 17 readers -
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