Rob Tarkoff

  • Millennials, Gen-Z Alienated by Ads in Social News Feeds (Study)

    … to trust for information on products and services, topping only celebrity endorsements. For the younger generations (millennials and Gen-Z), online sites with product reviews, such as Amazon and Yelp, were the most trusted, at 85 percent, followed by: Company/manufacturer websites, 66 percent Communities of like-minded individuals (chart rooms, forums…

    David Cohen/ AllFacebookin Social- 31 readers -
  • Are You Missing the Most Powerful Advocates for Your Brand?

    …, but are they really going to trust Justin Bieber (63 million Twitter followers) to give them cooking advice? No: They’re going to trust those who have focused expertise in the topics they care about. The question is: How do you find and engage with these experts your customers turn to? But wait, aren’t mega-influencers better for reach? Logic does say…

    Inside Facebookin Social Twitter- 22 readers -
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