Rob Tarkoff

  • Millennials, Gen-Z Alienated by Ads in Social News Feeds (Study)

    … to being targeted by brands on their social media feeds. Even more ominous for brands: 56 percent of the nearly 2,500 respondents to the study said they have reduced social media use or eliminated it altogether due to ads in their news feeds. Social networks also came up short among millennials, Gen-Z, Generation X and baby boomers when it came…

    David Cohen/ AllFacebookin Social- 27 readers -
  • Are You Missing the Most Powerful Advocates for Your Brand?

    …, videos, etc. Stop wasting time and resources on mass marketing through social influencers. Pinpoint the experts your customers already trust. This will in turn gain you trust with your audiences, and you’ll see better results for your efforts. Rob Tarkoff is president and CEO of social software provider Lithium Technologies. …

    Inside Facebookin Social Twitter- 16 readers -
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