Rob Tarkoff

  • Millennials, Gen-Z Alienated by Ads in Social News Feeds (Study)

    …. Lithium Technologies president and CEO Rob Tarkoff added: Pushing out ads on social media is the surest way for brands to alienate consumers, especially the younger generations who make up more than 50 percent of the population. That’s a lot of purchasing power, and it’s only going to grow as these generations reach their prime spending years…

    David Cohen/ AllFacebookin Social- 17 readers -
  • Are You Missing the Most Powerful Advocates for Your Brand?

    …, videos, etc. Stop wasting time and resources on mass marketing through social influencers. Pinpoint the experts your customers already trust. This will in turn gain you trust with your audiences, and you’ll see better results for your efforts. Rob Tarkoff is president and CEO of social software provider Lithium Technologies. …

    Inside Facebookin Social Twitter- 13 readers -
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