Rob Tarkoff

  • Millennials, Gen-Z Alienated by Ads in Social News Feeds (Study)

    … recent graduate Mallory Benham, said in a release announcing the study’s results: I go on social media to see and know what my friends are doing. I don’t want to see ads clutter my news feed. If I’m interested in a product or service, I know where to look. Social media is a place for us to connect with our friends, not be attacked by advertisements…

    David Cohen/ AllFacebookin Social- 22 readers -
  • Are You Missing the Most Powerful Advocates for Your Brand?

    …, videos, etc. Stop wasting time and resources on mass marketing through social influencers. Pinpoint the experts your customers already trust. This will in turn gain you trust with your audiences, and you’ll see better results for your efforts. Rob Tarkoff is president and CEO of social software provider Lithium Technologies. …

    Inside Facebookin Social Twitter- 14 readers -