Rtb

  • Real Time Bidding: An Overview of Auction Types

    … Every once in awhile, it’s good to go back over the basics. While the great first-price auction vs. second-price auction debate rages on, we’d like to step back for an overview of the three types of auctions and talk a bit about “waterfalling.” When brands engage in real time bidding (RTB) for online ad impressions, the three basic types…

    Nanigans- 17 readers -
  • Header bidding: What marketers need to know

    … is the most important advancement in ad tech since the introduction of real-time bidding. In the early days of RTB, publishers were hesitant to adopt it. They feared it would cannibalize their direct sales or introduce downward pricing pressure, which impeded the adoption of programmatic ad technology. As a result, marketers only had programmatic access…

    Ratko Vidakovic/ Marketing Landin Display- 35 readers -
  • Top three programmatic trends in 2017

    … almost 70% of B2B marketers plan to increase spending on programmatic advertising in 2017. So what can we expect from the year ahead and how should advertisers be prepared to take advantage of programmatic? RTB House – a global provider of retargeting technology powered by deep learning algorithms – has put together 3 top trends in the upcoming year…

    Search Engine Watch- 36 readers -
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