Rtb

  • Header bidding: What marketers need to know

    … In previous articles, we navigated the digital display advertising “stack,” starting with direct orders, programmatic direct, private marketplaces and the open RTB (real-time bidding) auction. Since writing that series, a new ad technology known as “header bidding” has grown in adoption by publishers. Because of its transformative impact…

    Ratko Vidakovic/ Marketing Landin Display- 33 readers -
  • Top three programmatic trends in 2017

    … almost 70% of B2B marketers plan to increase spending on programmatic advertising in 2017. So what can we expect from the year ahead and how should advertisers be prepared to take advantage of programmatic? RTB House – a global provider of retargeting technology powered by deep learning algorithms – has put together 3 top trends in the upcoming year…

    Search Engine Watch- 34 readers -
  • What is Real-Time Bidding (RTB)?

    … hundreds or thousands of sites or apps. What is Real-Time Bidding? To manually monitor and bid on the places you wish to advertise would be impossible. To remedy this, paid search and ad exchanges utilize real-time bidding (RTB). With real-time bidding, the marketer sets the constraints of their advertising and their budget, and the system negotiates…

    Douglas Karr/ Marketing Technology Blogin Paid Search Display Mobile- 23 readers -
  • Facebook Advertising Bid Type Guide [Slideshare]

    … It’s easy to be overwhelmed by Facebook advertising. After all, it’s no simple task to decipher numerous bid type acronyms and determine which is the best for reaching your ideal segment of Facebook users, all while competing against millions of other advertisers. That’s why we created the following Slideshare to help you determine which bid…

    Nanigansin Social- 20 readers -
  • Online Advertising Acronyms And Terms Glossary

    …) – A prediction of the revenue or associated value a customer generates over time. Learn more Return on ad spend (ROAS) – A way to measure the value of your online marketing campaigns. Real time bidding (RTB) – How advertising inventory is bought and sold through a programmatic real-time auction. Software developer kit (SDK) – A set of programs…

    Nanigans- 25 readers -
  • Level Up: The Game Developer’s Guide to Global Advertising [eBook]

    …Mobile app install ad campaigns are crucial to the success of any new game launch. When approximately two weeks are all that stands between you and App Store oblivion, every minute counts. Need to scale your audience fast and without sacrificing ROI? You’d better go global…

    Nanigans- 1 readers -
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