Sales Principles

  • The 4 Principles of Creating Desire in the Sales Process

    … connection with your prospect. Utilize the herd mentality to show prospects they’re safe with others who have made the same decision. If the decision sounds risky, your prospect may be less likely to want your solution. Use scarcity to explain that the opportunity must be taken advantage of or could be lost. This could be a deadline…

    Douglas Karr/ Marketing Technology Blog- 10 readers -
  • Is Your Sales Team Getting the Principles of Selling Wrong?

    … RGR Marketing HIgh Quality B2B Leads Online Selling Is All About Returning to the Basics When it comes to sales, the landscape has changed quite dramatically over the past twenty years or so. Sales professionals used to be an integral part of the majority of B2C business transactions. With the advent of digital marketing, it’s possible…

    Matty Byloos/ RGR Marketingin Twitter- 8 readers -
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