Sales Principles

  • The 4 Principles of Creating Desire in the Sales Process

    … The last time we did a podcast with Brett Evans, we heard his amazing advice on the Do’s and Don’ts of Writing Effective Prospecting Emails. Brett returns with another amazing interview where he walks through 4 principles to keep handy in the sales process for creating desire with your prospect. Sales is not simply a process, it’s also a mindset…

    Douglas Karr/ Marketing Technology Blog- 14 readers -
  • Is Your Sales Team Getting the Principles of Selling Wrong?

    … principles. Sales Principle #1: Sell the Benefits In today’s high-tech world, we’re inundated with information, even when we’re purchasing low-tech items. A quick Internet search often reveals an encyclopedia’s worth of information about any product or service. The key takeaway here is that by the time consumers have their first interaction…

    Matty Byloos/ RGR Marketingin Twitter- 9 readers -