Sarah Bird

  • Moz Targets Duplicate Listings With Revamped Dashboard for Businesses

    … Duplicate listings have long been an issue online. As business information is aggregated and republished, slight variations start to be introduced — a multiple formats for the address, or a new phone number, for instance — and then these variations are disseminated individually, spreading across the web. While seemingly innocuous, in many cases…

    David Hirschman/ Street Fight- 12 readers -
  • Moz CEO: Establishing Attribution Is About Building Businesses’ Trust

    … distrust in the marketplace, according to Moz CEO Sarah Bird, who will be a speaker at Street Fight Summit West next week in San Francisco. As a result, a lot of companies in local are trying to find new ways to establish online-to-offline attribution — so that business owners can know that the money they spend money on marketing actually results…

    Street Fight- 13 readers -