Sarah Bird

  • Street Culture: Balancing Structure and Exploration in Company Culture

    … Environment, talent, and process all encourage the growth of innovation, according to IT research firm CEB, which was recently acquired by Gartner. But there’s a balancing act that must take place between structure and exploration — especially for smaller companies on a fast upward growth curve. “I think an important part of anyone starting…

    Street Fight- 26 readers -
  • The In-Between Stage for Startups: Visions of Growth and the Value of Pivots

    …,” Davis says. “You’re never really done as an entrepreneur.” Last year Upserve bought the point-of-sale system Breadcrumb from Groupon, and this year the company is planning to roll out additional product modules to the market. Davis does categorize financials, but, like Bird, he doesn’t equate investment stages or revenue milestones…

    Street Fight- 21 readers -
  • Moz Targets Duplicate Listings With Revamped Dashboard for Businesses

    … a different procedure for how it’s done. “If you are an enterprise with 100,000 duplicates, to try and do this manually… it’s simply impossible to do, you wouldn’t be able to keep up with it,” says Moz CEO Sarah Bird. “And trying to do it across all of these different aggregators and directories, you have to learn each of their processes. So the value…

    David Hirschman/ Street Fight- 19 readers -
  • Moz CEO: Establishing Attribution Is About Building Businesses’ Trust

    … distrust in the marketplace, according to Moz CEO Sarah Bird, who will be a speaker at Street Fight Summit West next week in San Francisco. As a result, a lot of companies in local are trying to find new ways to establish online-to-offline attribution — so that business owners can know that the money they spend money on marketing actually results…

    Street Fight- 23 readers -