Sarah Bird

  • Moz Targets Duplicate Listings With Revamped Dashboard for Businesses

    … these duplicates can become a serious problem, according to Moz Local’s GM Dudley Carr: “When a business is not where it’s supposed to be or the phone isn’t answered, it has significant brand impact for the business. And typically the customer will blame the brand, and not Google or Bing or Apple for the information.” Carr said that of the 75,000…

    David Hirschman/ Street Fight- 16 readers -
  • Moz CEO: Establishing Attribution Is About Building Businesses’ Trust

    … distrust in the marketplace, according to Moz CEO Sarah Bird, who will be a speaker at Street Fight Summit West next week in San Francisco. As a result, a lot of companies in local are trying to find new ways to establish online-to-offline attribution — so that business owners can know that the money they spend money on marketing actually results…

    Street Fight- 15 readers -
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