Sarah Bird

  • After Some Challenging Pivots, Moz Digs Deeper for Growth

    … could potentially change SEO and SEM with an environment where there’s only one search result. How important is that to your strategy? I think everyone is keeping a very close eye on voice search. For the sake of clarity, I think it’s important that we’re very precise about what we mean when we say “voice,” because some people, when they say “voice…

    David Hirschman/ Street Fightin SEO- 18 readers -
  • Street Culture: Balancing Structure and Exploration in Company Culture

    … a company is that you have to think through how to create a team as you become more successful,” says Sarah Bird, of SEO software company Moz. The culture needs to invite innovation, she says – but it’s still crucially important, especially as a company grows, to maintain a kind of structure that holds the company together. Company leaders must…

    Street Fight- 26 readers -
  • The In-Between Stage for Startups: Visions of Growth and the Value of Pivots

    … Though SEO software company Moz is more than a decade into its business evolution, CEO Sarah Bird says there is no in-between stage for her company. “As Moz has grown, I still feel that I’m in the very early stages,” Bird says. “You never arrive. There’s no ‘Yay, we did it, we’re done.’ I’m not in between anything. I’m still on the cusp…

    Street Fight- 22 readers -
  • Moz Targets Duplicate Listings With Revamped Dashboard for Businesses

    … a different procedure for how it’s done. “If you are an enterprise with 100,000 duplicates, to try and do this manually… it’s simply impossible to do, you wouldn’t be able to keep up with it,” says Moz CEO Sarah Bird. “And trying to do it across all of these different aggregators and directories, you have to learn each of their processes. So the value…

    David Hirschman/ Street Fight- 19 readers -
  • Moz CEO: Establishing Attribution Is About Building Businesses’ Trust

    … distrust in the marketplace, according to Moz CEO Sarah Bird, who will be a speaker at Street Fight Summit West next week in San Francisco. As a result, a lot of companies in local are trying to find new ways to establish online-to-offline attribution — so that business owners can know that the money they spend money on marketing actually results…

    Street Fight- 23 readers -