Sarah Bird

  • After Some Challenging Pivots, Moz Digs Deeper for Growth

    … could potentially change SEO and SEM with an environment where there’s only one search result. How important is that to your strategy? I think everyone is keeping a very close eye on voice search. For the sake of clarity, I think it’s important that we’re very precise about what we mean when we say “voice,” because some people, when they say “voice…

    David Hirschman/ Street Fightin SEO- 18 readers -
  • Street Culture: Balancing Structure and Exploration in Company Culture

    … a company is that you have to think through how to create a team as you become more successful,” says Sarah Bird, of SEO software company Moz. The culture needs to invite innovation, she says – but it’s still crucially important, especially as a company grows, to maintain a kind of structure that holds the company together. Company leaders must…

    Street Fight- 27 readers -
  • Moz Targets Duplicate Listings With Revamped Dashboard for Businesses

    … these duplicates can become a serious problem, according to Moz Local’s GM Dudley Carr: “When a business is not where it’s supposed to be or the phone isn’t answered, it has significant brand impact for the business. And typically the customer will blame the brand, and not Google or Bing or Apple for the information.” Carr said that of the 75,000…

    David Hirschman/ Street Fight- 19 readers -
  • Moz CEO: Establishing Attribution Is About Building Businesses’ Trust

    … Local business owners want to do everything they can to improve their online visibility, but they often face a daunting challenge of trying to figure out what methods actually work and which local marketing providers are most likely to be effective for them. That uneasiness with local products and a lack of common standards has created some…

    Street Fight- 23 readers -
Get the top posts daily into your mailbox!