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… seasonal trends. Bud Light tweeted out a festive American flag built entirely out of emojis to commemorate Independence Day a few years ago, and it was retweeted nearly 150,000 times. Emojis may seem fun and silly on the surface, but they can pack a big marketing punch, helping brands seem more relatable and text-centric marketing materials appear…
It was approximately one decade ago when Facebook started its meteoric rise and phased MySpace out of the national conversation. Back then, the process took years, but now, it seems like there’s a hot new social media platform every few months. You’re not alone if you feel like every time your company gets comfortable with a new social platform, it’s replaced by something shiny and new.
… sold out in less than 24 hours, and engagement spread across other social platforms. Snapchat is an exciting platform that could become your company’s most effective marketing tool — if you understand how to use it correctly. How do you plan to incorporate Snapchat into your marketing strategy this year? Sarah Clark is the president of Mitchell…