Sarah Smith

  • How to Get More Out of Facebook Ads

    … and a good number of palm trees. The Hollister logo is imprinted on the vast expanse of sand. It’s not about the brand, it’s the aura. The brand’s just along for the ride. Nike Golf is a master of this tactic. Be succinct. Add simple text to your basic pic. Good things often come in threes: “Hot Sun. Warm Sand. Spring Break.” The audience may…

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