Scott Stratten

  • 2016 Content Marketing World Take-aways

    …. This demands the full support of the entire enterprise to make them happen. Content Marketing Institute’s Robert Rose showed us how to map our content strategy to real business results. Mitch Joel persuaded us to start focusing on publishing content in the communities we serve rather than bringing audiences to our sites. The big theme that emerged from…

    Heidi Cohen/ Heidi Cohenin Content- 32 readers -
  • Does Your Email Help or Hurt

    Episode 47 Is every email you send helping your brand image or hurting it? In a recent Social Pros Podcast interview with Scott Stratten (http://www.convinceandconvert.com/social-pros-podcast/social-media-is-not-your-problem/), we discussed the idea of a "brand pulse," which says that you are never neutral about a brand - you always have some level of negativity of positivity in your mind.

    Jay Baer/ Convince and Convertin Social EMail YouTube- 4 readers -
  • Unmarketing, Unselling and the Unmistakable Scott Stratten

    … Scott Stratten is certainly one of the most colorful and interesting personalities of the social web and I had a chance to catch up with him to discuss his latest literary effort, UnSelling: The New Customer Experience. Scott is a lightening rod for marketing’s weirdest ideas, a sort of human Ripley’s Believe it or Not of Stupid Marketing…

    {grow}- 17 readers -
  • 10 Things You Missed at Content Marketing World 2014

    … product or service. Harness emotion: Emotion leads to action. What emotion inspires action as it relates to your products and services? 3. Scott Stratten As the president of Un-Marketing, Scott Stratten is a viral and social marketing guru. “Authentic Marketing”, which he calls Un-Marketing, is Stratten’s belief that with every social interaction…

    Arnie Kuenn/ Relevancein SEO Content- 19 readers -
  • 10 Content Marketing World 2014 Lessons

    … and customers. 2. Leverage the Velvet Rope Effect. (Hat tip to Content Marketing Institute) This year, Content Marketing World tested a series of intensive sessions. These were 2-part training, information rich courses given by one speaker. Since attendees needed to commit to 2 sessions, the courses were held in a relatively small room. CMI…

    Heidi Cohen/ Heidi Cohenin Social Content Twitter- 33 readers -
  • What’s Next in B2B Marketing? #MPB2B Interview with Scott Stratten @UnMarketing

    … funny are the continued fails in how B2B companies communicate, the experiences they create for business buyers and the unrealized marketing power of delivering awesome. It’s time to shine a light on how B2B marketers can elevate their “human” approach to buyers and one of the best people to do that is Scott Stratten. Scott is the president…

    Lee Odden/ TopRank®- 33 readers -
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