Scott Stratten

  • 2016 Content Marketing World Take-aways

    … Crestodina’s CMW Yearbook. Do less, better. Slow down to think clearly and strategically. Focus on effectiveness. Kristina Halvorson: “Don’t innovate, IMPROVE.”” Scott Stratten: “Do 2003 well.” Ann Handley: “There is such a thing as BAD slow marketing. But there’s a critical need for GOOD slow marketing.” Sometimes, as content marketers, it feels like…

    Heidi Cohen/ Heidi Cohenin Content- 23 readers -
  • Does Your Email Help or Hurt

    Episode 47 Is every email you send helping your brand image or hurting it? In a recent Social Pros Podcast interview with Scott Stratten (http://www.convinceandconvert.com/social-pros-podcast/social-media-is-not-your-problem/), we discussed the idea of a "brand pulse," which says that you are never neutral about a brand - you always have some level of negativity of positivity in your mind.

    Jay Baer/ Convince and Convertin Social EMail YouTube- 4 readers -
  • Unmarketing, Unselling and the Unmistakable Scott Stratten

    … Scott Stratten is certainly one of the most colorful and interesting personalities of the social web and I had a chance to catch up with him to discuss his latest literary effort, UnSelling: The New Customer Experience. Scott is a lightening rod for marketing’s weirdest ideas, a sort of human Ripley’s Believe it or Not of Stupid Marketing…

    {grow}- 9 readers -
  • 10 Things You Missed at Content Marketing World 2014

    … product or service. Harness emotion: Emotion leads to action. What emotion inspires action as it relates to your products and services? 3. Scott Stratten As the president of Un-Marketing, Scott Stratten is a viral and social marketing guru. “Authentic Marketing”, which he calls Un-Marketing, is Stratten’s belief that with every social interaction…

    Arnie Kuenn/ Relevancein SEO Content- 13 readers -
  • 10 Content Marketing World 2014 Lessons

    … to the landing page and thank you page. 10. Associate your metrics with results. (Hat tip to Scott Stratton, Andy Crestodina and Julie Fleischer) I loved Scott Stratton’s example of his Nooooooooooooooo page that receives a ridiculous number of pageviews (Okay the number has lots of zeros in it.) But it’s just one page with a button. Kraft taps…

    Heidi Cohen/ Heidi Cohenin Social Content Twitter- 28 readers -
  • What’s Next in B2B Marketing? #MPB2B Interview with Scott Stratten @UnMarketing

    … funny are the continued fails in how B2B companies communicate, the experiences they create for business buyers and the unrealized marketing power of delivering awesome. It’s time to shine a light on how B2B marketers can elevate their “human” approach to buyers and one of the best people to do that is Scott Stratten. Scott is the president…

    Lee Odden/ TopRank®- 25 readers -
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