Scott Stratten

  • 2016 Content Marketing World Take-aways

    … 23 Content Marketers Share Their Insights Even if you attended, maybe you’re wondering what you missed at 2016 Content Marketing World. It’s the world’s largest content conference, a major live event. So it’s hard not to have FOMO. Don’t worry we’ve got you covered. We’ve got the inside scoop. We went straight to the attendees to get…

    Heidi Cohen/ Heidi Cohenin Content- 18 readers -
  • Does Your Email Help or Hurt

    Episode 47 Is every email you send helping your brand image or hurting it? In a recent Social Pros Podcast interview with Scott Stratten (http://www.convinceandconvert.com/social-pros-podcast/social-media-is-not-your-problem/), we discussed the idea of a "brand pulse," which says that you are never neutral about a brand - you always have some level of negativity of positivity in your mind.

    Jay Baer/ Convince and Convertin Social EMail YouTube- 4 readers -
  • Unmarketing, Unselling and the Unmistakable Scott Stratten

    … Scott Stratten is certainly one of the most colorful and interesting personalities of the social web and I had a chance to catch up with him to discuss his latest literary effort, UnSelling: The New Customer Experience. Scott is a lightening rod for marketing’s weirdest ideas, a sort of human Ripley’s Believe it or Not of Stupid Marketing…

    {grow}- 7 readers -
  • 10 Things You Missed at Content Marketing World 2014

    … product or service. Harness emotion: Emotion leads to action. What emotion inspires action as it relates to your products and services? 3. Scott Stratten As the president of Un-Marketing, Scott Stratten is a viral and social marketing guru. “Authentic Marketing”, which he calls Un-Marketing, is Stratten’s belief that with every social interaction…

    Arnie Kuenn/ Relevancein SEO Content- 11 readers -
  • 10 Content Marketing World 2014 Lessons

    … to the landing page and thank you page. 10. Associate your metrics with results. (Hat tip to Scott Stratton, Andy Crestodina and Julie Fleischer) I loved Scott Stratton’s example of his Nooooooooooooooo page that receives a ridiculous number of pageviews (Okay the number has lots of zeros in it.) But it’s just one page with a button. Kraft taps…

    Heidi Cohen/ Heidi Cohenin Social Content Twitter- 24 readers -
  • What’s Next in B2B Marketing? #MPB2B Interview with Scott Stratten @UnMarketing

    … with over 160,000 people following his daily rantings. He’s also written three best-selling books including his newest: QR Codes Kill Kittens. In anticipation of the upcoming MarketingProfs B2B Forum conference where the emphasis is on “Marketing for What Comes Next”, this interview with Scott covers everything from customer experience to brand marketing…

    Lee Odden/ TopRank®- 17 readers -
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