Scott Stratten

  • 2016 Content Marketing World Take-aways

    … content — and genuinely helpful. Based on Andrew Davis’s session, “Killer Content: How brilliant brands create less content and deliver bigger success” Editor’s Tip: Orendorff is a whiz at creating audience attractive content. Check out his Content Marketing Institute post on How to Network a Conference Like a Jedi. It’s a new spin on Andy…

    Heidi Cohen/ Heidi Cohenin Content- 22 readers -
  • Does Your Email Help or Hurt

    Episode 47 Is every email you send helping your brand image or hurting it? In a recent Social Pros Podcast interview with Scott Stratten (http://www.convinceandconvert.com/social-pros-podcast/social-media-is-not-your-problem/), we discussed the idea of a "brand pulse," which says that you are never neutral about a brand - you always have some level of negativity of positivity in your mind.

    Jay Baer/ Convince and Convertin Social EMail YouTube- 4 readers -
  • Unmarketing, Unselling and the Unmistakable Scott Stratten

    … Tricks. The always-entertaining Stratten gives us some insight into his new view of the traditional sales funnel in this short video interview. Click here if you cannot see the video interview with Scott Stratten. Book link is an affiliate link. The post Unmarketing, Unselling and the Unmistakable Scott Stratten appeared first on Schaefer Marketing…

    {grow}- 7 readers -
  • 10 Things You Missed at Content Marketing World 2014

    …), Lake Erie and the Rock & Roll Hall of Fame Museum. It would become host to CMW’s most successful event yet. As 2,700 marketing professionals made their way down to the expo hall, they were greeted with orange-themed refreshments (orange slices, cheese crackers, Cheetos, orange soda and juice). There was a collaborative and motivating…

    Arnie Kuenn/ Relevancein SEO Content- 13 readers -
  • 10 Content Marketing World 2014 Lessons

    …. Some attendees spend days looking for orange colored clothes. I wore a bright orange beret. Following this logic, the Wall Street Journal took visitors’ photos and transformed them into stiples, the black and white dotted drawings that pepper the newspaper. Now every visitor who posts the stipple extends the WSJ brand. Here’s what mine looked like…

    Heidi Cohen/ Heidi Cohenin Social Content Twitter- 25 readers -
  • What’s Next in B2B Marketing? #MPB2B Interview with Scott Stratten @UnMarketing

    … funny are the continued fails in how B2B companies communicate, the experiences they create for business buyers and the unrealized marketing power of delivering awesome. It’s time to shine a light on how B2B marketers can elevate their “human” approach to buyers and one of the best people to do that is Scott Stratten. Scott is the president…

    Lee Odden/ TopRank®- 22 readers -
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