Scott Stratten

  • 2016 Content Marketing World Take-aways

    … Crestodina’s CMW Yearbook. Do less, better. Slow down to think clearly and strategically. Focus on effectiveness. Kristina Halvorson: “Don’t innovate, IMPROVE.”” Scott Stratten: “Do 2003 well.” Ann Handley: “There is such a thing as BAD slow marketing. But there’s a critical need for GOOD slow marketing.” Sometimes, as content marketers, it feels like…

    Heidi Cohen/ Heidi Cohenin Content- 17 readers -
  • Does Your Email Help or Hurt

    Episode 47 Is every email you send helping your brand image or hurting it? In a recent Social Pros Podcast interview with Scott Stratten (http://www.convinceandconvert.com/social-pros-podcast/social-media-is-not-your-problem/), we discussed the idea of a "brand pulse," which says that you are never neutral about a brand - you always have some level of negativity of positivity in your mind.

    Jay Baer/ Convince and Convertin Social EMail YouTube- 4 readers -
  • Unmarketing, Unselling and the Unmistakable Scott Stratten

    … Scott Stratten is certainly one of the most colorful and interesting personalities of the social web and I had a chance to catch up with him to discuss his latest literary effort, UnSelling: The New Customer Experience. Scott is a lightening rod for marketing’s weirdest ideas, a sort of human Ripley’s Believe it or Not of Stupid Marketing…

    {grow}- 7 readers -
  • 10 Things You Missed at Content Marketing World 2014

    … atmosphere – tools and service were presented by many companies in our industry: Content Launch Curata Kapost TapInfluence Zerys Emma Wright Media Marketo In fact, there were so many companies and booths I fully expect some sort of shake out over the next couple years. Jay Baer wrote a great article echoing these views. 2. Andrew Davis Andrew Davis…

    Arnie Kuenn/ Relevancein SEO Content- 11 readers -
  • 10 Content Marketing World 2014 Lessons

    …, Doug Kessler, Carla Johnson and Andrew Davis for the first time. 10 Actionable Content Marketing World 2014 lessons Here are 10 actionable Content Marketing World 2014 lessons you can apply to your business to improve your results. While I’ve credited the person(s) who inspired these lessons, please understand that they weren’t necessarily part…

    Heidi Cohen/ Heidi Cohenin Social Content Twitter- 23 readers -
  • What’s Next in B2B Marketing? #MPB2B Interview with Scott Stratten @UnMarketing

    … with over 160,000 people following his daily rantings. He’s also written three best-selling books including his newest: QR Codes Kill Kittens. In anticipation of the upcoming MarketingProfs B2B Forum conference where the emphasis is on “Marketing for What Comes Next”, this interview with Scott covers everything from customer experience to brand marketing…

    Lee Odden/ TopRank®- 17 readers -
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