Search Marketing - Page 4

  • Are you changing keyword bids too often?

    …It's great to proactively manage your paid search accounts, but columnist Ted Ives makes the case for backing off a little when it comes to bid adjustments. The post Are you changing keyword bids too often? appeared first on Search Engine Land. Please visit Search Engine Land for the full article. …

    Search Engine Land- 8 readers -
  • 15 ways to ride the audience wave

    …If you're not taking advantage of the slew of targeting options available for audiences, you're missing out. Columnist Kevin Lee shares 15 tools you should have in your targeting toolbox. Please visit Marketing Land for the full article. …

    Marketing Land- 22 readers -
  • 5 surprising paid-search insights to help you win the holidays

    …The holiday season is crucial to many paid search advertisers, so how can you make the most of it? Columnist Christi Olson shares some insights and tips to improve your paid search performance. The post 5 surprising paid-search insights to help you win the holidays appeared first on Search Engine... Please visit Search Engine Land for the full article. …

    Search Engine Landin Paid Search SEO- 7 readers -
  • How we hacked the Baidu link submission script for better indexation

    …Baidu's Link Submission Script is a great way to help Baidu index your content, but it can create some potential SEO issues. Columnist Hermes Ma shares an improved version of the script that is more SEO-friendly. The post How we hacked the Baidu link submission script for better indexation... Please visit Search Engine Land for the full article. …

    Search Engine Land- 8 readers -
  • The SEO ‘do more with less’ cookbook

    …How do you get the most out of your SEO program with limited resources? Columnist Bobby Lyons outlines his strategy for using analytics data to find areas of the site that, if improved, could drive additional revenue for the business. Please visit Marketing Land for the full article. …

    Marketing Landin SEO- 6 readers -
  • Creating a B2B and B2C overlap strategy

    …How should you structure paid search accounts when your targets include both businesses and consumers? Columnist Justin Freid discusses how to develop an 'overlap strategy.' The post Creating a B2B and B2C overlap strategy appeared first on Search Engine Land. Please visit Search Engine Land for the full article. …

    Justin Freid/ Search Engine Landin Paid Search SEO- 7 readers -
  • What You Need to Know About Optimizing Content for Voice Search

    … Thanks to the emergence of technologies such as mobile personal assistants, Amazon Echo, Google Home, Cortana, and others, there’s no doubt that voice search is on the rise. These days, consumers can send text messages while driving or use a mobile personal assistant to complete simple actions. In fact, Gartner predicts that about 30% of searches…

    TopRank®in SEO- 9 readers -
  • Marketing 101: What is a unique visitor?

    …Marketing has a language all its own. This is our latest in a series of posts aimed at helping new marketers learn that language. Read on to learn more about using analytics to better understand how your customers are interacting with your site, and how frequently they are doing so.…

    MarketingSherpa Blog- 12 readers -
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