Search Marketing

  • PaveAI: Someone Finally Found Answers in Google Analytics!

    … tools out there… but none of them were providing either our clients the overview they needed nor providing us the insights we needed to make adjustments. PaveAI does both! The fact that they’ll also report on your analytics goals and session duration is also invaluable. Here’s a sample report: PaveAI Sample Report - Lead Generation PaveAI already…

    Douglas Karr/ Marketing Technology Blogin Google- 49 readers -
  • 60+ Sites to Discover or Promote Startups, Apps or Tools

    … Quite a few people wonder how we’re able to find such a wide array of marketing technology platforms and tools out there that they hadn’t heard of yet, or that may even be beta. Aside from alerts we have set up, there are some great resources out there for finding tools. I was recently sharing my list with Matthew Gonzales at Echo Rank and he…

    Douglas Karr/ Marketing Technology Blog- 48 readers -
  • What is Big Data? What Are the Benefits of Big Data?

    … decisions. Why Is Big Data Different? In the old days… you know… a few years ago, we would utilize systems to extract, transform and load data (ETL) into giant data warehouses that had business intelligence solutions built over them for reporting. Periodically, all the systems would backup and combine the data into a database where reports could be run…

    Douglas Karr/ Marketing Technology Blogin EMail- 45 readers -
  • Can You Compete on Google with Big Business?

    … with a hundred years of experience in one of those cities, your chances of ranking are terrible. It didn’t use to be like this. Google’s organic search rankings used to be an opportunity for any business to develop amazing content and have it be discovered and ranked well. I’m not saying it was effortless, it took a ton of work… but it was possible…

    Douglas Karr/ Marketing Technology Blogin Paid Search Google- 44 readers -
  • 2016 was a coming-of-age year for Baidu SEO; why you should invest in 2017

    …. Hermes has an experience in search marketing and web analytics of over a decade, both in and out of the Chinternet. He writes his blog at maxket.com (Chinese) and he also guest-blogs at Baidu Webmaster Tools. Hermes is a hardcore gamer. He ranked at Top 1,000 of PlayStation Asia. If you don't see him playing games after work, he's probably spending time with his lovely son. …

    Search Engine Landin Paid Search SEO- 44 readers -
  • Can You Compete on Google with Big Business?

    … with a hundred years of experience in one of those cities, your chances of ranking are terrible. It didn’t use to be like this. Google’s organic search rankings used to be an opportunity for any business to develop amazing content and have it be discovered and ranked well. I’m not saying it was effortless, it took a ton of work… but it was possible…

    Douglas Karr/ Marketing Technology Blogin Paid Search Google- 44 readers -
  • Watch This Retail Space: 2017 Retail Prediction

    … Google has dominated consumer search for nearly 20 years. While this dominance continues today, there is one area of search where it is losing share rapidly: retail product search. Historically, it’s been one of Google’s biggest moneymakers, with retail search accounting for at least 25 percent of total search revenues. A recent study…

    Marketing Landin Google- 43 readers -
  • SEO: 5 Trends to Optimize for Google Organic Search

    …. In fact, if you have an SEO consultant working with your company and their focus is on those areas and not on visitor behavior, content strategies, multiple mediums, and other channels… you need to find a new organic search consultant. When it comes to search engine optimization (SEO), the only constant is change. Although the surface-level…

    Douglas Karr/ Marketing Technology Blogin SEO Google- 42 readers -
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