Seo Basics

    • SEO basics: What is Googlebot?

      Whenever I think of Googlebot, I see a cute, smart Wall-E like robot speeding off on a quest to find and index knowledge in all corners of yet unknown worlds. It’s always slightly disappointing to be reminded that Googlebot is ‘only’ a computer program written by Google that crawls the web and adds pages to its index. Here, I’ll introduce you to the crawler and show you what it does.

      Yoastin SEO- 10 readers -
    • 5 SEO questions you were afraid to ask

      Some SEO questions are awkward. You want to know the answer to them, but you feel pretty stupid for just having the thought about it in your mind. If you ask your next door SEO neighbor, you’re afraid he or she will laugh. You’re embarrassed. You’re afraid to ask that specific question. But still, there is this undying desire to know the answer.

      Michiel Heijmans/ Yoastin SEO- 10 readers -
      Earlier about the same topic:
    • SEO Basics: What is conversion?

      First things first. Conversion isn’t SEO. Conversion is an end of the customer’s journey on your website. It’s not the end, as that customer could come back and start a new part of the journey. Conversion can be improved by good SEO, that much is true if you: target the right keywords, provide the right site structure, and make sure your visitor has the best user experience.

      Michiel Heijmans/ Yoastin SEO- 7 readers -
  • SEO basics: What is HTTPS?

    … HTTPS secures the connection to the website you are visiting. I’m sure you have seen this in action; look at the address bar in the browser and find the lock icon on the left-hand side. Is the lock closed? Then the connection is secure. Is it open or is there another type of icon or message? Then it’s not secure and vulnerable to attack. Using…

    Yoastin SEO- 12 readers -
  • SEO basics: what are user signals?

    … bounce rate indicates that people did not find what they were looking for on your website. It’s hard to pin down at what point a bounce rate is high. First of all, it depends on how you measure the bounce rate. Google Analytics indicates a bounce when a user does not click to other pages and only stays on one page on your site. But, is it still…

    Marieke Van De Rakt/ Yoastin SEO- 11 readers -
    Earlier about the same topic:
  • How to avoid common SEO mistakes

    …! Optimize your site for search & social media and keep it optimized with Yoast SEO Premium » €79 - Buy now » Info It’s important to start with Yoast’s vision on SEO, namely holistic SEO. This means that we don’t just focus on the technical aspects of your site, but also see content and User eXperience (UX) as an important part of SEO…

    Yoastin SEO How To's- 16 readers -
  • Yoast Academy: Teach yourself SEO

    … for an online course. Yoast offers all kinds of SEO courses in its Academy, with great success. Marieke, who is responsible for most of the courses, explains how Yoast Academy came about. New to SEO? Learn the Basics of SEO in our Basic SEO course » $177 - Buy now » Info All SEO courses in the Yoast Academy are on sale. Get your favorite course…

    Yoastin SEO- 14 readers -
  • Explaining SEO to your grandparents

    … How do you explain SEO to people who don’t know the first thing about it? What is SEO really about? Before anyone accuses me of discriminating against the elderly, the title of this post is only a figure of speech. Joost’s 90-year old grandmother knows exactly what SEO is, while some of our 30-something friends have a hard time grasping…

    Marieke Van De Rakt/ Yoastin SEO- 15 readers -
  • SEO basics: What is a permalink?

    … The permalink is the full URL you see – and use – for any given post, page or other pieces of content on your site. It’s a permanent link, hence the name permalink. A permalink could include your domain name (www.yoast.com) plus what’s called a slug, the piece of the URL that comes after the domain name. This might include a date or a category…

    Yoast- 18 readers -
  • SEO basics: What are rich snippets?

    … to help! As of tomorrow, Yoast offers an online training to teach you how to implement structured data so Google can show rich snippets. We’ll show you different strategies (from beginner to more advanced levels), so that everyone will be able to get started with structured data and get those rich snippets! Keep reading: ‘Structured data with Schema.org: the ultimate guide’ » …

    Marieke Van De Rakt/ Yoastin SEO- 20 readers -
  • SEO basics: What is structured data?

    … You might have heard about structured data, schema.org and JSON-LD. But what do these terms mean exactly? What is structured data? What does structured data do? And what does it have to do with SEO? For all of you who don’t know what structured data is: this post will make it clear to you! New to SEO? Learn the Basics of SEO in our Basic SEO…

    Marieke Van De Rakt/ Yoastin SEO- 22 readers -
  • How to start a blog

    … If you’re thinking about starting a blog, the most important thing I have to say to you is: go for it! Start your blog! Just do it! Blogging is a great SEO strategy, it’s a wonderful marketing tool and blogging is lots of fun! A new blog will allow you to make smart and strategic choices. Just take a little time to think about how to set up your…

    Marieke Van De Rakt/ Yoastin How To's- 19 readers -
  • What is on-page SEO?

    … create an awesome website, it will definitely start ranking. Focusing on on-page SEO will also increase the probability that your off-page SEO strategy will be successful. Link building with a crappy site is a very tough job. Nobody wants to link to articles that are badly written or boring. New to SEO? Learn the Basics of SEO in our Basic SEO…

    Marieke Van De Rakt/ Yoastin SEO- 26 readers -
  • SEO basics: How to use social media

    … Social media endeavors should be a part of your SEO strategy. As social media usage increased in popularity, Google and other search engines couldn’t ignore them any longer. This means that your site’s popularity on social media ties in with your SEO more and more. The reason for this is simple: if people talk about you, online or offline, you’re…

    Marieke Van De Rakt/ Yoastin Social SEO How To's- 30 readers -
  • SEO basics: How to optimize a blog post?

    … Content writing should be a key element of every SEO strategy. How do you make sure your blog posts have the highest chance to rank well in Google? What are the successive steps you’ll need to take? In this post, I’ll take you back to the very basics of SEO. How do you optimize a blog post? Find that keyword The very first step of every content…

    Marieke Van De Rakt/ Yoastin SEO Content How To's- 27 readers -
  • SEO Resolutions – #2 Saving Money

    … 9 January 2017 | Melanie Kamdar SEO Resolutions – #2 Saving Money Welcome to our SEO Resolutions series. In this series of blog posts, we’re saying goodbye to 2016 and welcoming 2017 with some SEO resolutions for the new year. Second in this guide we discuss how effective SEO management can help you to reduce your PPC spend. Save marketing money…

    Tamar SEO and Social Blogin Paid Search SEO- 22 readers -
  • Nine SEO techniques that take less than 15 minutes

    … last handful of pages and make sure your images conform. You could even look at the alt tags at the same time as checking your images’ file sizes (see point 3). For lots more information, check out How to optimise images for SEO. 8. Check your 404 error codes 404 pages occur when a Googlebot attempts to visit a page that doesn’t exist…

    Christopher Ratcliff/ Search Engine Watchin SEO- 36 readers -