Seo Basics

    • How to avoid common SEO mistakes

      A few weeks ago, I gave a lightning talk at WordCamp Nijmegen (my hometown in the Netherlands) on how to avoid common SEO mistakes. And this seemed a great topic to write a post about as well, so here it is! I’ll describe the most pressing SEO problems I find on sites I work on as an SEO consultant.

      Yoastin SEO How To's- 15 readers -
    • SEO basics: What is HTTPS?

      HTTPS secures the connection to the website you are visiting. I’m sure you have seen this in action; look at the address bar in the browser and find the lock icon on the left-hand side. Is the lock closed? Then the connection is secure. Is it open or is there another type of icon or message? Then it’s not secure and vulnerable to attack.

      Yoastin SEO- 4 readers -
    • SEO basics: what are user signals?

      If you’re an SEO-newbie you’ll probably hear lots of new and complicated terms. In our SEO basics-series, we’ll explain all these terms and concepts to you. In this post, I’ll go into user signals. What exactly are user signals? And what do user signals have to do with SEO? What do you need to know about them? What are user signals? User signals are behavioral patterns of users ...

      Marieke Van De Rakt/ Yoastin SEO- 11 readers -
  • Yoast Academy: Teach yourself SEO

    … a selection of in-depth courses on site structure, SEO copywriting, Yoast SEO for WordPress, basic SEO and technical SEO. The latest course added to the academy is Structured data and there are several currently in development, and this is only the beginning. According to Marieke, the Academy is an excellent addition to Yoast’s line of products…

    Yoastin SEO- 10 readers -
  • Explaining SEO to your grandparents

    … How do you explain SEO to people who don’t know the first thing about it? What is SEO really about? Before anyone accuses me of discriminating against the elderly, the title of this post is only a figure of speech. Joost’s 90-year old grandmother knows exactly what SEO is, while some of our 30-something friends have a hard time grasping…

    Marieke Van De Rakt/ Yoastin SEO- 15 readers -
  • SEO basics: What is a permalink?

    … The permalink is the full URL you see – and use – for any given post, page or other pieces of content on your site. It’s a permanent link, hence the name permalink. A permalink could include your domain name (www.yoast.com) plus what’s called a slug, the piece of the URL that comes after the domain name. This might include a date or a category…

    Yoast- 17 readers -
  • SEO basics: What are rich snippets?

    … Maybe you’ve heard about the concept of rich snippets. SEO experts seem to think everyone knows exactly what rich snippets are. But, for SEO newbies, a rich snippet is a really vague term. What are rich snippets exactly? Time to explain what rich snippets are, why they’re important for SEO and how you can get them for your site. What are rich…

    Marieke Van De Rakt/ Yoastin SEO- 19 readers -
  • SEO basics: What is structured data?

    … You might have heard about structured data, schema.org and JSON-LD. But what do these terms mean exactly? What is structured data? What does structured data do? And what does it have to do with SEO? For all of you who don’t know what structured data is: this post will make it clear to you! New to SEO? Learn the Basics of SEO in our Basic SEO…

    Marieke Van De Rakt/ Yoastin SEO- 21 readers -
  • How to start a blog

    … will come back and read your other posts if you’re writing about similar topics. People will know what to expect. Starting a mom blog implies that you write about all things concerning your children and family life. Starting a travel blog implies you write about traveling. You can write about something slightly off topic once in a while of course, but try…

    Marieke Van De Rakt/ Yoastin How To's- 17 readers -
  • What is on-page SEO?

    … should be about the right keywords, informative, and easy to read. Learn all about writing high-quality content in our Ultimate Guide to SEO copywriting or get our Content SEO eBook. Flawless UX The third and final pillar is User eXperience. Users need to easily understand your website. They should be able to find what they want in a heartbeat…

    Marieke Van De Rakt/ Yoastin SEO- 25 readers -
  • SEO basics: How to use social media

    … Social media endeavors should be a part of your SEO strategy. As social media usage increased in popularity, Google and other search engines couldn’t ignore them any longer. This means that your site’s popularity on social media ties in with your SEO more and more. The reason for this is simple: if people talk about you, online or offline, you’re…

    Marieke Van De Rakt/ Yoastin Social SEO How To's- 30 readers -
  • SEO basics: How to optimize a blog post?

    Content writing should be a key element of every SEO strategy. How do you make sure your blog posts have the highest chance to rank well in Google? What are the successive steps you’ll need to take? In this post, I’ll take you back to the very basics of SEO. How do you optimize a blog post? Find that keyword The very first step of every content SEO strategy should be keyword research.

    Marieke Van De Rakt/ Yoast- 27 readers -
  • SEO Resolutions – #2 Saving Money

    … 9 January 2017 | Melanie Kamdar SEO Resolutions – #2 Saving Money Welcome to our SEO Resolutions series. In this series of blog posts, we’re saying goodbye to 2016 and welcoming 2017 with some SEO resolutions for the new year. Second in this guide we discuss how effective SEO management can help you to reduce your PPC spend. Save marketing money…

    Tamar SEO and Social Blogin Paid Search SEO- 22 readers -