Seo Basics

  • SEO basics: What is UX (and why bother)?

    … leaving your site. Another option is to do some A/B testing to find out which design of your page gives the best results. So, no excuses anymore. Start working on the UX of your site, and you might boost your rankings too! Read more: ‘How to perform an SEO audit. Part 1: Content SEO & UX’ » The post SEO basics: What is UX (and why bother)? appeared first on Yoast. …

    Yoastin SEO- 7 readers -
  • SEO basics: What is search intent?

    … SEO is a way to get more traffic to your website. By ranking high in Google, you attract more people to your site. Eventually, your goal probably is to sell your stuff, or to attract more regular visitors. A nice tactic to get more traffic to your site is optimizing your content for words people use. However, to really convince people to buy your…

    Marieke Van De Rakt/ Yoastin SEO- 11 readers -
  • SEO Basics: (The importance of) site structure

    … engines. You probably have blogposts or articles on your site that are on the same topic. At Yoast, for example, we write a lot about SEO. We have multiple posts about site structure, each covering a different aspect. But Google won’t know which of these is most important unless we ‘tell’ Google. Importance should order your content. Think about…

    Marieke Van De Rakt/ Yoastin SEO- 11 readers -
  • 5 SEO questions you were afraid to ask

    … Some SEO questions are awkward. You want to know the answer to them, but you feel pretty stupid for just having the thought about it in your mind. If you ask your next door SEO neighbor, you’re afraid he or she will laugh. You’re embarrassed. You’re afraid to ask that specific question. But still, there is this undying desire to know the answer…

    Michiel Heijmans/ Yoastin SEO- 11 readers -
    Earlier about the same topic:
  • SEO basics: What is Googlebot?

    …. If you’ve made technically sound choices for your site, it’ll come often. If you regularly add fresh content it’ll come around more often. Sometimes, whenever you’ve made large-scale changes to your site, you might have to call that cute little crawler to come at once, so the changes can be reflected in the search results as soon as possible. Read more: ‘SEO basics: What does Google do?’ » The post SEO basics: What is Googlebot? appeared first on Yoast. …

    Yoastin SEO- 10 readers -
  • SEO Basics: What is conversion?

    … popups and so on. It would upset you, increase bounce rate, trigger you to never come back, and ruin the SEO you so carefully worked on. So, what is conversion again? A successful conversion is every instance when a visitor completes a desired action on your website. And still feels good about your brand, your website, and your products, and is likely to come back to your site! Read more: ‘eCommerce usability: the ultimate guide’ » The post SEO Basics: What is conversion? appeared first on Yoast. …

    Michiel Heijmans/ Yoastin SEO- 7 readers -
  • SEO basics: What is HTTPS?

    … HTTPS secures the connection to the website you are visiting. I’m sure you have seen this in action; look at the address bar in the browser and find the lock icon on the left-hand side. Is the lock closed? Then the connection is secure. Is it open or is there another type of icon or message? Then it’s not secure and vulnerable to attack. Using…

    Yoastin SEO- 12 readers -
  • How to avoid common SEO mistakes

    …! Optimize your site for search & social media and keep it optimized with Yoast SEO Premium » €79 - Buy now » Info It’s important to start with Yoast’s vision on SEO, namely holistic SEO. This means that we don’t just focus on the technical aspects of your site, but also see content and User eXperience (UX) as an important part of SEO…

    Yoastin SEO How To's- 16 readers -
  • Yoast Academy: Teach yourself SEO

    … for an online course. Yoast offers all kinds of SEO courses in its Academy, with great success. Marieke, who is responsible for most of the courses, explains how Yoast Academy came about. New to SEO? Learn the Basics of SEO in our Basic SEO course » $177 - Buy now » Info All SEO courses in the Yoast Academy are on sale. Get your favorite course…

    Yoastin SEO- 15 readers -
  • Explaining SEO to your grandparents

    … How do you explain SEO to people who don’t know the first thing about it? What is SEO really about? Before anyone accuses me of discriminating against the elderly, the title of this post is only a figure of speech. Joost’s 90-year old grandmother knows exactly what SEO is, while some of our 30-something friends have a hard time grasping…

    Marieke Van De Rakt/ Yoastin SEO- 15 readers -
  • SEO basics: What is a permalink?

    … The permalink is the full URL you see – and use – for any given post, page or other pieces of content on your site. It’s a permanent link, hence the name permalink. A permalink could include your domain name (www.yoast.com) plus what’s called a slug, the piece of the URL that comes after the domain name. This might include a date or a category…

    Yoast- 18 readers -
  • SEO basics: What are rich snippets?

    … Maybe you’ve heard about the concept of rich snippets. SEO experts seem to think everyone knows exactly what rich snippets are. But, for SEO newbies, a rich snippet is a really vague term. What are rich snippets exactly? Time to explain what rich snippets are, why they’re important for SEO and how you can get them for your site. What are rich…

    Marieke Van De Rakt/ Yoastin SEO- 21 readers -
  • SEO basics: What is structured data?

    … You might have heard about structured data, schema.org and JSON-LD. But what do these terms mean exactly? What is structured data? What does structured data do? And what does it have to do with SEO? For all of you who don’t know what structured data is: this post will make it clear to you! New to SEO? Learn the Basics of SEO in our Basic SEO…

    Marieke Van De Rakt/ Yoastin SEO- 22 readers -