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…” videos. 3. Use Social Media as an Engine for Distribution The best videos are sharable videos. And social media is a great way for viral videos to take off. People love to share videos, and interesting videos worth sharing are a marketer’s jackpot. Video content seems to convey emotional stories in a way that no form can. Your goal should…
Creative videos are some of the most engaging content on the Web — and the most shared. Some are professionally produced, such as Volkswagen’s “The Force” ad or Air New Zealand’s Lord of the Rings-inspired safety video. Other personal projects went viral with no warning, like “How Animals Eat Their Food” or the adorable sneezing baby panda.