Signal

  • Is Personalization the New Buzz for 2017? (Infographic)

    … On social media, there are core metrics marketers are well aware of, from simple clicks to more complex conversion data. However, raw data isn’t enough to power social campaigns anymore; users and potential customers want a better experience. An infographic from real-time marketing software provider Signal examines potential trends for 2017…

    AllTwitter- 24 readers -
  • 5 Tools For Evaluating Which Hyperlocal Ads Work Best

    … and seasonality, into account when understanding the value of different campaigns and channels. 5. Signal: Collecting buying insights through cross-channel engagement Signal is looking to do away with fragmentation and inconsistent measurement issues with technology that merges customer engagement data across the complete marketing technology stack…

    Stephanie Miles/ Street Fightin Mobile- 18 readers -
  • Facebook Live Column Added to Signal

    … on the social network and the ability to save content discovered via Signal to content-management systems or to embed it in websites and broadcasts. Manager of journalism partnerships Áine Kerr introduced the Facebook Live column in a Facebook Media blog post, noting that it would replace the FBNewswire/Politicswire column that had been populated…

    David Cohen/ AllFacebookin Social Facebook- 11 readers -
  • Are Emojis Cool In Your Marketing Communications? 😎

    … as the word of the year! But they are being used effectively by some marketers! In fact, Brands have increased usage of emojis by 777% since January of 2015 Tweet This!. This infographic from Signal walks through many examples of use. Bud Light, Saturday Night Live, Burger King, Domino’s, McDonald’s, and Taco Bell have incorporated emojis…

    Douglas Karr/ Marketing Technology Blog- 41 readers -
  • Why Use a CRM?

    … I’ve seen some great CRM implementations in my career… and some absolutely terrible ones. Like any technology, ensuring that your team is less time working on it and more time providing value with it is the key to a great CRM implementation. I’ve seen poorly implemented CRM systems that froze sales teams… and unused CRMs that duplicated efforts…

    Douglas Karr/ Marketing Technology Blog- 20 readers -
  • The Rise of Personalized Marketing (Infographic)

    … Signal examines the changing people-based advertising sector. Many of the problems marketers face when trying to use personalized messaging are related to identifying customers, collecting their data and tracking customers across platforms. By expanding collection and building customer profiles, marketers would be able to make all customer…

    AllFacebook- 31 readers -
  • The Rise of People-Based Marketing and Advertising

    …. But it has some incredible advantages over typical targeting and segmentation processes. Signal and Econsultancy surveyed 358 senior North American brand marketers and agency media buyers to understand the impact and future of addressable media within their organizations. We discovered that advertisers are ready to increase their investments…

    Douglas Karr/ Marketing Technology Blog- 19 readers -
  • Sean Parker Launches Airtime Group Messaging App on Mobile

    … videos to the room. When a room is empty, users can tap a “Signal” button to alert the room’s members that they’re available to chat, or they can turn on a “Do Not Disturb” mode to stop receiving notifications from their friends. A blog post reads: You are seeing the new Airtime for the first time today, but it was nearly four years ago that the first…

    AllFacebookin Social YouTube- 11 readers -
Get the top posts daily into your mailbox!