Site Speed

    • Why site speed is as important as ever on the visual web

      In 2017 there has been a lot of focus around the impending mobile-first index and serving content through HTTPS. But there have also been two other important unfashionable topics lingering in the shadows: cybersecurity and site speed. Since 2010, Google have publicly acknowledged that they take into account page load speed and site speed, and with tools like Page Speed Insight ...

      Search Engine Watch- 15 readers -
  • Ask Yoast Case study: SEO for architects

    … and your company may click on ‘The Studio’. However, they might not expect to find the services you offer there. In addition to that, your services are great subjects to write about. Writing nice informational copy about your services will increase your chance of ranking for keywords related to these services. When you add sufficient relevant content…

    Yoastin SEO- 13 readers -
  • How to scale web design to improve page loading speed

    … milliseconds improvement to their website speed while Walmart, also found that every 1-second increase in page speed resulted in a 2% increase in conversions. Source The speed of your website additionally impacts your organic search rankings because Google, since 2010, has included site speed as a signal in its ranking algorithm. Basically, your web…

    Search Engine Watchin How To's- 20 readers -
  • Page speed as a ranking factor: what you need to know

    … It’s official: Google announced that page speed will be a ranking factor in its mobile-first index. But what does that mean? There’s no beating around the bush anymore: you should work on making your site as fast and accessible as possible. Don’t wait, do it now. I mean it. For years, we’ve been bombarded by one message: mobile is going to take…

    Yoastin How To's- 25 readers -
  • Metadata and SEO part 2: link rel metadata

    … or to prevent duplicate content issues. The link rel tags come in a lot of flavors. I’d like to address the most important ones here. Use rel=canonical to prevent duplicate content Every website should use rel=canonical to prevent duplicate content and point Google to the original source of that content. rel=canonical is one of those metadata elements…

    Michiel Heijmans/ Yoastin SEO- 16 readers -
  • All you need to master your site speed without getting overwhelmed

    … have been talking about the necessity to speed up your page load for ages. Not only does poor page load time hurt your site usability, but it also hinders your rankings (by screwing your page engagement metrics), conversions, social media marketing campaign performance and so on. Fixing the page load time issue is not that easy though. It does take…

    Ann Smarty/ Search Engine Watch- 28 readers -
  • Performance optimization in an HTTP/2 world

    …. If a simple HTTP/2 test shows you that a site is capable of using HTTP/2, quite a few of the site speed suggestions are moot. Their documentation speaks of “networking round trips” that simply, in an HTTP/2 environment, don’t happen. There are people at Google that understand this, of course. This presentation by Ilya Gregorik in 2015 already shows all of that. Read more: ‘Site speed: tools and suggestions’ » …

    Joost De Valk/ Yoast- 20 readers -
  • How speed affects your site’s performance [infographic]

    … Site speed is an important factor for SEO and conversion, but do we really understand its impact? There is increased online competition and a decreased attention span that makes it hard for a site to convert visits into sales, or even to increase traffic. Site speed can significantly affect a user’s decision on whether a visit to a page should…

    Search Engine Watch- 20 readers -
  • How to reduce HTTP requests to speed up your WordPress site

    … another will result in longer loading times. Now you might be wondering “How do I speed this process up?”. Luckily, there are a few techniques and advancements in browser technology that can help you with this. Order a website review and get a plugin of your choice for free. We'll even configure it for you » $ 699€ 699 - Buy now » Info Browser…

    Yoastin How To's- 32 readers -
  • How to get Google to crawl your site faster

    … A question that often pops up for sites that are chasing “hot topics” is: how to get Google to crawl our site faster? This could be either because you have a big site and want to see changes faster or because you’re optimizing a news site. There are a few things you can do to improve your crawl speed. We’ll cover them in this post. There…

    Joost De Valk/ Yoastin Google How To's- 23 readers -
  • Google Index set to go ‘mobile-first’ within months

    … behaviour. You’re already aware that more than half of all searches happen on mobile, but also if a page takes more than a few seconds to load, a user will abandon and visit somewhere else. Google has been working to make the user experience for mobile better, by introducing Accelerated Mobile Pages, making site speed a ranking factor and perhaps…

    Christopher Ratcliff/ Search Engine Watchin Google- 39 readers -
  • Three technologies you absolutely must have for better SEO

    …, mobile users performed more internet searches than desktop users. Google knew it had to do something. Enter Mobilegeddon, the algorithm change that Google rolled out on April 22, 2015. It was considered the apocalypse of the internet. Mobilegeddon promoted listings of mobile-friendly websites in the search results. Non-mobile-friendly sites were…

    Matt Morgan/ Search Engine Watch- 25 readers -
Get the top posts daily into your mailbox!
More from around the web