Site Speed

    • Metadata and SEO part 2: link rel metadata

      In the first post of our metadata series, I discussed the meta tags in the of your site. But there’s more metadata in the that can influence the SEO of your site. In this second post, we’ll dive into link rel metadata. You can use link rel metadata to instruct browsers and Google, for example to point them to the AMP version of a page or to prevent duplicate content issues.

      Michiel Heijmans/ Yoastin SEO- 11 readers -
  • All you need to master your site speed without getting overwhelmed

    … have been talking about the necessity to speed up your page load for ages. Not only does poor page load time hurt your site usability, but it also hinders your rankings (by screwing your page engagement metrics), conversions, social media marketing campaign performance and so on. Fixing the page load time issue is not that easy though. It does take…

    Ann Smarty/ Search Engine Watch- 16 readers -
  • Performance optimization in an HTTP/2 world

    …. If a simple HTTP/2 test shows you that a site is capable of using HTTP/2, quite a few of the site speed suggestions are moot. Their documentation speaks of “networking round trips” that simply, in an HTTP/2 environment, don’t happen. There are people at Google that understand this, of course. This presentation by Ilya Gregorik in 2015 already shows all of that. Read more: ‘Site speed: tools and suggestions’ » …

    Joost De Valk/ Yoast- 16 readers -
  • How speed affects your site’s performance [infographic]

    … Site speed is an important factor for SEO and conversion, but do we really understand its impact? There is increased online competition and a decreased attention span that makes it hard for a site to convert visits into sales, or even to increase traffic. Site speed can significantly affect a user’s decision on whether a visit to a page should…

    Search Engine Watch- 16 readers -
  • How to reduce HTTP requests to speed up your WordPress site

    … of online tools to help you with minification and concatenation during development. You can also use a plugin, such as WP Rocket, to help you out with this. Optimizing images Some themes are heavily dependent on pictures. Because images are also separate files themselves, they too fall victim to the limitations of HTTP. To get around…

    Yoastin How To's- 25 readers -
  • How to get Google to crawl your site faster

    A question that often pops up for sites that are chasing “hot topics” is: how to get Google to crawl our site faster? This could be either because you have a big site and want to see changes faster or because you’re optimizing a news site. There are a few things you can do to improve your crawl speed. We’ll cover them in this post.

    Joost De Valk/ Yoast- 16 readers -
  • Google Index set to go ‘mobile-first’ within months

    …-friendly content. Although Google promised that non-mobile optimised content can still rank highly if it’s the best match for a query, having a mobile-only index may mean certain websites are excised from mobile SERPs all together. According to Gary Illyes, we may not be waiting long for the answers to these questions. We’ll keep you updated when we learn more. …

    Christopher Ratcliff/ Search Engine Watchin Google- 32 readers -
  • Three technologies you absolutely must have for better SEO

    … and other sensitive information, or forging, which is what hackers do with the data they get. Google AMP & Facebook Instant Articles And now, imagine a world where web pages loaded instantly. Google and a bunch of other technology companies and publishers imagined it. They put their heads together and created the AMP (Accelerated Mobile Pages…

    Matt Morgan/ Search Engine Watch- 18 readers -
  • Google AMP update: who benefits the most?

    … the framework, and Google estimates that there are 4 million new pages being indexed every week. With this latest change, we can expect to see adoption increase precipitously. Who will benefit from implementing AMP? Of course, this raises the question of which sites will benefit the most from AMP. According to Google’s Washington Post case study…

    Search Engine Watch- 11 readers -
  • 10 tips to get your website to the top of Google search

    … more visibility for relevant queries. 2) Optimise for ‘near me’ search queries According to Google, ’micro-moments’ are the “critical touch points within today’s consumer journey, and when added together, they ultimately determine how that journey ends.” This basically points to mobile as being the key driver for local search, and how essentially…

    Christopher Ratcliff/ Search Engine Watch- 19 readers -
  • Five absolutely vital elements for mobile SEO success

    … points on top of each article Break up content into small paragraphs for easy consumption Use mobile-friendly images: Don’t let mobile users download large images that are meant for bigger screens. Responsive web design for Drive Me Safely #3: Mobile Speed Regardless of the type of your mobile site, it is critical to optimize for mobile…

    Search Engine Watchin SEO- 24 readers -
  • As Google AMP enters the mobile SERPs, some see lower CTRs

    … Last week, Google announced that Accelerated Mobile Pages (AMP) are making their way into the organic mobile SERPs. While AMP is not a ranking signal, at least not yet, this announcement is a milestone for the initiative that Google launched earlier this year in an effort to speed up the mobile web. The search giant’s desire to make mobile web…

    Search Engine Watchin Google- 13 readers -
  • Preparing for SEO in 2017: yes it’s that time already

    … these needs, they are able to provide the optimal mobile experience and improve their reputation. These AMP pages serve the I-want-to-know moments in particular. Recently, however, AMP has begun spreading beyond this niche industry to the I-want-to-buy moments, with eBay optimizing millions of pages for ecommerce users. As speed, due to the AMP…

    Jim Yu/ Search Engine Watch- 29 readers -
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