Site Speed

  • Performance optimization in an HTTP/2 world

    … A revolution is currently going on in the underpinnings of the web. HTTP, the protocol your browser uses to connect to your site, has a new version: HTTP/2. This is not something that should concern the average user, but for web developers, it changes how we do performance optimization entirely. In this short article, I want to explain what…

    Joost De Valk/ Yoast- 13 readers -
  • How speed affects your site’s performance [infographic]

    … Site speed is an important factor for SEO and conversion, but do we really understand its impact? There is increased online competition and a decreased attention span that makes it hard for a site to convert visits into sales, or even to increase traffic. Site speed can significantly affect a user’s decision on whether a visit to a page should…

    Search Engine Watch- 14 readers -
  • How to reduce HTTP requests to speed up your WordPress site

    … of online tools to help you with minification and concatenation during development. You can also use a plugin, such as WP Rocket, to help you out with this. Optimizing images Some themes are heavily dependent on pictures. Because images are also separate files themselves, they too fall victim to the limitations of HTTP. To get around…

    Yoastin How To's- 21 readers -
  • How to get Google to crawl your site faster

    … A question that often pops up for sites that are chasing “hot topics” is: how to get Google to crawl our site faster? This could be either because you have a big site and want to see changes faster or because you’re optimizing a news site. There are a few things you can do to improve your crawl speed. We’ll cover them in this post. There…

    Joost De Valk/ Yoastin Google How To's- 16 readers -
  • Google Index set to go ‘mobile-first’ within months

    … behaviour. You’re already aware that more than half of all searches happen on mobile, but also if a page takes more than a few seconds to load, a user will abandon and visit somewhere else. Google has been working to make the user experience for mobile better, by introducing Accelerated Mobile Pages, making site speed a ranking factor and perhaps…

    Christopher Ratcliff/ Search Engine Watchin Google- 30 readers -
  • Three technologies you absolutely must have for better SEO

    …, mobile users performed more internet searches than desktop users. Google knew it had to do something. Enter Mobilegeddon, the algorithm change that Google rolled out on April 22, 2015. It was considered the apocalypse of the internet. Mobilegeddon promoted listings of mobile-friendly websites in the search results. Non-mobile-friendly sites were…

    Matt Morgan/ Search Engine Watch- 16 readers -
  • Google AMP update: who benefits the most?

    … Google continues to shake up mobile search in its goal to perfect user experience. Earlier this month, they announced that they will extend the reach of Accelerated Mobile Pages (AMP) to all mobile search engine results. Whereas the original rollout limited AMP results to the “Top Stories” carousel, this update will allow all types of publishers…

    Search Engine Watch- 8 readers -
  • 10 tips to get your website to the top of Google search

    … more visibility for relevant queries. 2) Optimise for ‘near me’ search queries According to Google, ’micro-moments’ are the “critical touch points within today’s consumer journey, and when added together, they ultimately determine how that journey ends.” This basically points to mobile as being the key driver for local search, and how essentially…

    Christopher Ratcliff/ Search Engine Watch- 16 readers -
  • Five absolutely vital elements for mobile SEO success

    … Is your website mobile-friendly? 2016 marks the first year that mobile traffic surpassed desktop traffic, yet many businesses have still neglected to take mobile devices into account. Their websites aren’t optimized for mobile search, and simply don’t look good on phones and tablets. Not only does this cause frustrated users to leave the site…

    Search Engine Watchin SEO- 18 readers -
  • As Google AMP enters the mobile SERPs, some see lower CTRs

    … that have adopted AMP may not be benefiting from the introduction of their AMP pages into Google’s organic mobile search results. In fact, they could be seeing less traffic. As Barry Schwartz of Search Engine Roundtable detailed, he’s seen a lower CTR from AMP pages. Glenn Gabe of G-Squared Interactive speculates that lower CTRs for AMP results could…

    Search Engine Watchin Google- 13 readers -
  • Preparing for SEO in 2017: yes it’s that time already

    … they are looking for. Currently, rich snippets are displayed for recipe and videos, AMP articles, local businesses, music, reviews, and TV & movies. Although this may change in the future, using the schema helps to ensure that your site is always ready. Google has also been increasing its usage of Quick Answers, growing from just over 22% in December 2014…

    Jim Yu/ Search Engine Watch- 19 readers -
  • Google AMP is coming to organic search results

    … Google reiterated today that AMP is not a ranking signal. “To clarify, this is not a ranking change for sites.” Google AMP is specifically designed to improve the mobile user experience offering stripped down versions of web pages that load instantly, have minimal navigation, are uncluttered with ads (for now) and require very little network…

    Christopher Ratcliff/ Search Engine Watch- 15 readers -
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