Site Speed

    • 8 tips for boosting the speed of your WordPress site

      Chances are you’d not have waited for this page to load had it taken a second or two longer. That’s the truth – users expect web pages to load pretty much as soon as they click on a hyperlink. Slow loading web pages can become the leading cause of high bounce rates, low user engagement, lost traffic opportunities, and abandoned sales journeys. Here are some numbers to put things in perspective.

      Search Engine Watch- 7 readers -
  • 9 Deadly Mistakes that Make Sites Slow

    … Slow websites influence bounce rates, conversion rates, and even your search engine rankings. That said, I’m surprised by the number of sites that are still gruelingly slow. Adam showed me a site today hosted on GoDaddy that was taking in excess of 10 seconds to load. That poor person thinks they’re saving a couple bucks on hosting… instead…

    Douglas Karr/ Marketing Technology Blog- 11 readers -
  • 3 SEO quick wins to implement right now

    … It’s tempting to copy our ultimate guide to mobile SEO here, but let’s focus on the quick wins. You need to focus on mobile SEO these days, to be ready for Google’s mobile-first index. Google will start to determine rankings based on the quality of the mobile version of a site, only taking your desktop site into account after that. So, let’s get…

    Michiel Heijmans/ Yoastin Social SEO- 11 readers -
  • Ask Yoast case study: Looking for a holiday home?

    … it and welcome more visitors! Speeding up the trip to France One of the first things you will notice about a site is the speed. How long does it take for a page to fully load? In this case, we used Google’s PageSpeed Insights to get an idea of the site speed. Unfortunately, this site doesn’t do so well. For the homepage on desktop, it scores a poor 33…

    Yoast- 9 readers -
  • How to perform an SEO audit. Part 3: Site speed & Engagement

    … with a look at site speed and engagement. Optimize your site for search & social media and keep it optimized with Yoast SEO Premium » $89 - Buy now » Info Perform an SEO audit: Site speed Let’s not forget the speed of your site, not just because we all browse the web a lot more on our mobile devices, over not-so-broadband networks, but also…

    Michiel Heijmans/ Yoastin SEO How To's- 14 readers -
  • Measuring mobile site speed with Google Lighthouse

    … Two words you often hear together are mobile and site speed. And that’s not without reason because these two go hand in hand. Mobile-friendliness and site speed are some of the most pressing matters we have to deal with as SEOs, developers, and site owners. Measuring page speed has always been something of a dark art. The site speed tools we use…

    Yoastin Google- 12 readers -
  • Create a website with SEO in mind: Technical pointers

    … for subheadings of an H2 subheading H4? You probably don’t need that. Try to refrain from using the above HTML headings as design elements. They serve another purpose: structuring your content. New to SEO? Learn the Basics of SEO in our Basic SEO course » $199 - Buy now » Info Make it responsive The mobile version of your website is equally…

    Michiel Heijmans/ Yoastin SEO- 13 readers -
  • What is HTTP/2 and how does it benefit SEO?

    … Hyper Text Transfer Protocol (HTTP). As the name suggests, SPDY was developed with the core aim of finding faster ways to transport content on the Internet that would reduce page load speeds. SPDY was primarily developed by a group of Google engineers and it provided the platform for HTTP/2, towards which Google has now shifted its support. HTTP…

    Search Engine Watchin SEO How To's- 11 readers -
  • Where SEO and UX meet on your site

    … where SEO and UX meet. Come to think of it, in a lot of ways, SEO simply targets the search engines and UX targets the visitor, both with a shared goal: to provide the best experience possible. Learn how to write engaging copy and how to organize it well on your site: Combine our SEO copywriting and Site structure training. » $249 - Buy now » Info…

    Michiel Heijmans/ Yoastin SEO- 18 readers -
    Earlier about the same topic:
  • What may be slowing your site down (and how to fix it)

    … are on WordPress, the easiest route is to switch to a faster WordPress theme. Here’s a good list. For others, there are plenty of tools that will show you which page elements slow your page down. The easiest and free one is Page Speed: Just copy-paste your landing page URL and scroll down to identify the culprit. For more details, try SE Ranking page…

    Ann Smarty/ Search Engine Watchin How To's- 24 readers -
  • Why site speed is as important as ever on the visual web

    … In 2017 there has been a lot of focus around the impending mobile-first index and serving content through HTTPS. But there have also been two other important unfashionable topics lingering in the shadows: cybersecurity and site speed. Since 2010, Google have publicly acknowledged that they take into account page load speed and site speed…

    Search Engine Watch- 18 readers -
  • Ask Yoast Case study: SEO for architects

    … In our Ask Yoast case studies we give SEO advice for websites in a specific market or industry. This time: the website of Slemish Design Studio Architects, the business site of an architect duo. The architects told us that they get great responses from their clients, but is their website optimized for search engines as well? We’ll dive…

    Yoastin SEO- 13 readers -
  • How to scale web design to improve page loading speed

    … You might be thinking, what’s the fuss about website speed? What is important about the average page loading speed? According to Aberdeen Group, a 1-second delay in page load time yields: 11% fewer page views A 16% decrease in customer satisfaction A 7% loss in conversions Amazon reported an increased revenue of 1% for every 100…

    Search Engine Watchin How To's- 32 readers -
  • Page speed as a ranking factor: what you need to know

    … more important for your UX, conversion and general customer happiness. Yes, page speed will be a ranking factor At the moment, page speed is more of an indicator than a ranking factor. Unless your mobile site is extremely slow, you can still get decent rankings with average page speeds. But it’s been proven time and time again that the speedier your…

    Yoastin How To's- 30 readers -
  • Metadata and SEO part 2: link rel metadata

    …, or (elements from) a page you link to. If implemented right, DNS prefetching will make sure a browser knows the IP address of the site linked and is ready to show the requested page. An example: Please note that if the website you are prefetching has performance issues, the speed gains might be little, or none. This could even depend on the time…

    Michiel Heijmans/ Yoastin SEO- 16 readers -
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