Site Speed

    • Page speed as a ranking factor: what you need to know

      It’s official: Google announced that page speed will be a ranking factor in its mobile-first index. But what does that mean? There’s no beating around the bush anymore: you should work on making your site as fast and accessible as possible. Don’t wait, do it now. I mean it. For years, we’ve been bombarded by one message: mobile is going to take over the world.

      Yoastin How To's- 18 readers -
  • Metadata and SEO part 2: link rel metadata

    …, or (elements from) a page you link to. If implemented right, DNS prefetching will make sure a browser knows the IP address of the site linked and is ready to show the requested page. An example: Please note that if the website you are prefetching has performance issues, the speed gains might be little, or none. This could even depend on the time…

    Michiel Heijmans/ Yoastin SEO- 11 readers -
  • All you need to master your site speed without getting overwhelmed

    … have been talking about the necessity to speed up your page load for ages. Not only does poor page load time hurt your site usability, but it also hinders your rankings (by screwing your page engagement metrics), conversions, social media marketing campaign performance and so on. Fixing the page load time issue is not that easy though. It does take…

    Ann Smarty/ Search Engine Watch- 18 readers -
  • Performance optimization in an HTTP/2 world

    … A revolution is currently going on in the underpinnings of the web. HTTP, the protocol your browser uses to connect to your site, has a new version: HTTP/2. This is not something that should concern the average user, but for web developers, it changes how we do performance optimization entirely. In this short article, I want to explain what…

    Joost De Valk/ Yoast- 16 readers -
  • How speed affects your site’s performance [infographic]

    … experience is highly linked with site speed as this is among the most important factors that affect the length of a visit. 64% of smartphone users expect a page to load in less than four seconds and if your page fails to do so, you might need to optimise it. User experience (UX) Customer experience and mobile experience are relevant to the user…

    Search Engine Watch- 17 readers -
  • How to reduce HTTP requests to speed up your WordPress site

    …, the biggest improvement you can make is reducing the amount HTTP requests you send to the server. Additionally, making the files smaller through minification can also help speed things up. So, go forth and optimize your CSS and JavaScript! Lower those HTTP requests! Your visitors and servers will thank you for it. Read more: ‘Site speed: tools and suggestions’ » …

    Yoastin How To's- 26 readers -
  • How to get Google to crawl your site faster

    … A question that often pops up for sites that are chasing “hot topics” is: how to get Google to crawl our site faster? This could be either because you have a big site and want to see changes faster or because you’re optimizing a news site. There are a few things you can do to improve your crawl speed. We’ll cover them in this post. There…

    Joost De Valk/ Yoastin Google How To's- 17 readers -
  • Google Index set to go ‘mobile-first’ within months

    … behaviour. You’re already aware that more than half of all searches happen on mobile, but also if a page takes more than a few seconds to load, a user will abandon and visit somewhere else. Google has been working to make the user experience for mobile better, by introducing Accelerated Mobile Pages, making site speed a ranking factor and perhaps…

    Christopher Ratcliff/ Search Engine Watchin Google- 33 readers -
  • Three technologies you absolutely must have for better SEO

    …, mobile users performed more internet searches than desktop users. Google knew it had to do something. Enter Mobilegeddon, the algorithm change that Google rolled out on April 22, 2015. It was considered the apocalypse of the internet. Mobilegeddon promoted listings of mobile-friendly websites in the search results. Non-mobile-friendly sites were…

    Matt Morgan/ Search Engine Watch- 19 readers -
  • Google AMP update: who benefits the most?

    … Google continues to shake up mobile search in its goal to perfect user experience. Earlier this month, they announced that they will extend the reach of Accelerated Mobile Pages (AMP) to all mobile search engine results. Whereas the original rollout limited AMP results to the “Top Stories” carousel, this update will allow all types of publishers…

    Search Engine Watch- 12 readers -
  • 10 tips to get your website to the top of Google search

    … of your site. You’re welcome. 9) Speed up your website As I mentioned earlier, AMP is certainly helping to speed up the mobile web. Although it is controversial in nature, and isn’t necessarily the best solution to improving the speed of websites in general as it just feels like a ‘quick fix’. You do still need to prioritise the speed of your…

    Christopher Ratcliff/ Search Engine Watch- 20 readers -
  • Five absolutely vital elements for mobile SEO success

    … points on top of each article Break up content into small paragraphs for easy consumption Use mobile-friendly images: Don’t let mobile users download large images that are meant for bigger screens. Responsive web design for Drive Me Safely #3: Mobile Speed Regardless of the type of your mobile site, it is critical to optimize for mobile…

    Search Engine Watchin SEO- 25 readers -
  • As Google AMP enters the mobile SERPs, some see lower CTRs

    … Last week, Google announced that Accelerated Mobile Pages (AMP) are making their way into the organic mobile SERPs. While AMP is not a ranking signal, at least not yet, this announcement is a milestone for the initiative that Google launched earlier this year in an effort to speed up the mobile web. The search giant’s desire to make mobile web…

    Search Engine Watchin Google- 13 readers -
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