In 2009 Adobe Systems acquired Omniture, an online marketing and web analytics business unit in Orem, Utah. Until 2011, Omniture operated as a business unit within Adobe as the "Omniture Business Unit", but as of 2012 Adobe began retiring the Omniture name as former Omniture products were integrated into the Adobe Marketing Cloud.
Posts about Sitecatalyst
  • Is the 10/90 Rule of Web Analytics a Practical Measure?

    … of pageviews), they see value in paying to have a robust analytics tool to analyze what happens with their site. Budget gets assigned, and a painstaking evaluation of tools takes place. For most of these companies, they have a choice between one of two software solutions: Adobe SiteCatalyst or Google Analytics Premium. According to BuiltWith, there…

    Jeff Sauer/ Depth of Knowledge- 28 readers -
  • When To Deploy A Tag Management Solution: 8 Scenarios

    … of those initiatives and sets the stage for a far more scalable and robust digital infrastructure. First a little background. Tag management is a relatively new technology that makes it easy to deploy and manage the various web page “tags” (code snippets) that most digital marketing vendors now require their customers to implement. The tags…

    Erik Bratt/ Marketing Land- 15 readers -
  • Enhance Your Creativity Through Analytics

    … of analytics you can use to validate your creative ideas: 1. Behavioral analytics like those delivered by Google Analytics and Adobe SiteCatalyst. These tools track the page-to-page behavior of visitors en masse. Behavioral data tells us how visitors navigate across our website from entry to exit. 2. User interaction analytics like those delivered…

    Brian Massey/ Marketing Land- 14 readers -