In 2009 Adobe Systems acquired Omniture, an online marketing and web analytics business unit in Orem, Utah. Until 2011, Omniture operated as a business unit within Adobe as the "Omniture Business Unit", but as of 2012 Adobe began retiring the Omniture name as former Omniture products were integrated into the Adobe Marketing Cloud.
Posts about Sitecatalyst
  • Is the 10/90 Rule of Web Analytics a Practical Measure?

    … of pageviews), they see value in paying to have a robust analytics tool to analyze what happens with their site. Budget gets assigned, and a painstaking evaluation of tools takes place. For most of these companies, they have a choice between one of two software solutions: Adobe SiteCatalyst or Google Analytics Premium. According to BuiltWith, there…

    Jeff Sauer/ Depth of Knowledge- 28 readers -
  • When To Deploy A Tag Management Solution: 8 Scenarios

    … yourself the headache and start with a tag manager. You will be able to deploy your solution package more quickly, which translates into faster time to revenue. In a study by Econsultancy commissioned by Tealium, 73 percent of marketers said tag management increased their ability to run marketing campaigns, with 42 percent saying it made…

    Erik Bratt/ Marketing Land- 17 readers -
  • Enhance Your Creativity Through Analytics

    … of analytics you can use to validate your creative ideas: 1. Behavioral analytics like those delivered by Google Analytics and Adobe SiteCatalyst. These tools track the page-to-page behavior of visitors en masse. Behavioral data tells us how visitors navigate across our website from entry to exit. 2. User interaction analytics like those delivered…

    Brian Massey/ Marketing Land- 17 readers -