In 2009 Adobe Systems acquired Omniture, an online marketing and web analytics business unit in Orem, Utah. Until 2011, Omniture operated as a business unit within Adobe as the "Omniture Business Unit", but as of 2012 Adobe began retiring the Omniture name as former Omniture products were integrated into the Adobe Marketing Cloud.
Posts about Sitecatalyst
  • Is the 10/90 Rule of Web Analytics a Practical Measure?

    … In 2006, a web analyst at Intuit wrote a blog post that really resonated with me. At the time I was just getting my feet wet in the world of Web Analytics, with the release of Google Analytics the year before finally making analysis affordable. Here I had this free tool, Google Analytics, and barely enough knowledge to be dangerous. So I…

    Jeff Sauer/ Depth of Knowledge- 20 readers -
  • When To Deploy A Tag Management Solution: 8 Scenarios

    … the impact of all the new bells and whistles you’ll be rolling out. 2. Before Deploying Enterprise Analytics Manually implementing enterprise analytics solutions such as Adobe SiteCatalyst or IBM Coremetrics across your global web properties can take many months. Tag management reduces the time needed for that process, making it possible for marketers…

    Erik Bratt/ Marketing Land- 13 readers -
  • Enhance Your Creativity Through Analytics

    … of analytics you can use to validate your creative ideas: 1. Behavioral analytics like those delivered by Google Analytics and Adobe SiteCatalyst. These tools track the page-to-page behavior of visitors en masse. Behavioral data tells us how visitors navigate across our website from entry to exit. 2. User interaction analytics like those delivered…

    Brian Massey/ Marketing Land- 7 readers -