Sitecatalyst

In 2009 Adobe Systems acquired Omniture, an online marketing and web analytics business unit in Orem, Utah. Until 2011, Omniture operated as a business unit within Adobe as the "Omniture Business Unit", but as of 2012 Adobe began retiring the Omniture name as former Omniture products were integrated into the Adobe Marketing Cloud.
Posts about Sitecatalyst
  • Is the 10/90 Rule of Web Analytics a Practical Measure?

    … In 2006, a web analyst at Intuit wrote a blog post that really resonated with me. At the time I was just getting my feet wet in the world of Web Analytics, with the release of Google Analytics the year before finally making analysis affordable. Here I had this free tool, Google Analytics, and barely enough knowledge to be dangerous. So I…

    Jeff Sauer/ Depth of Knowledge- 23 readers -
  • When To Deploy A Tag Management Solution: 8 Scenarios

    … yourself the headache and start with a tag manager. You will be able to deploy your solution package more quickly, which translates into faster time to revenue. In a study by Econsultancy commissioned by Tealium, 73 percent of marketers said tag management increased their ability to run marketing campaigns, with 42 percent saying it made…

    Erik Bratt/ Marketing Land- 14 readers -
  • Enhance Your Creativity Through Analytics

    … groups. Unfortunately, when we are asked to explain why we buy something, we tell lies. This is human nature and a discussion for another day. Today, the creative process is backstopped by a search for evidence. For any creative idea there is now a fossil record that can be accessed in the form of web analytics. There are two primary kinds…

    Brian Massey/ Marketing Land- 10 readers -