Skyhook

  • Solving the Dirty Data Problem in Location-Based Advertising

    … was IP address. Using Skyhook’s Hyperlocal IP, which positions over one billion IP addresses worldwide, often within 100 meters, MEDIATA could offer more contextually relevant mobile ads to their customers. With access to Wi-Fi, GPS, cell tower and device accelerometer data, MEDIATA could get a much better picture of the landscape, and deliver…

    David Hirschman/ Street Fight- 18 readers -
  • Street Fight Daily: Pro.com Raises Another $14M, Uber Talks to Regulators

    … A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology Bezos-Backed Pro.com Raises Another $14 Million to Help Renovate Your Home (Businessweek) The so-called local services market is exploding as investors hunt for the next batch of startups. Pro.com, a year-old company run largely by Amazon.com veterans…

    Street Fight- 9 readers -