• Solving the Dirty Data Problem in Location-Based Advertising

    … consumers where and when they are in decision-making mode. Tagging inventory with enriched location data, like user behavior along with exact location, adds a brand new layer of meaning to ad units–and a time and place relevancy to consumers. Mike Schneider is VP of marketing at Skyhook. Find out more about the importance of accurate location data at Street Fight’s Local Data Summit in Denver on March 5th. Hear from and network with top executives from Bing, Esri, xAd, and more. Register now and save $400! …

    David Hirschman/ Street Fight- 13 readers -
  • Street Fight Daily: Raises Another $14M, Uber Talks to Regulators

    … interest, and has cut expenses by $285 million. But with Lee mostly likely having wrung out all cost cutting, the pressure is on it to keep increasing digital ad revenues — not just the volume of the increase but its rates. Uber Open to ‘Debate’ With European Regulators Over Ride-Sharing Rules (Wall Street Journal) A senior executive of ride-sharing…

    Street Fight- 5 readers -