Skyhook

  • Solving the Dirty Data Problem in Location-Based Advertising

    … consumers where and when they are in decision-making mode. Tagging inventory with enriched location data, like user behavior along with exact location, adds a brand new layer of meaning to ad units–and a time and place relevancy to consumers. Mike Schneider is VP of marketing at Skyhook. Find out more about the importance of accurate location data at Street Fight’s Local Data Summit in Denver on March 5th. Hear from and network with top executives from Bing, Esri, xAd, and more. Register now and save $400! …

    David Hirschman/ Street Fight- 14 readers -
  • Street Fight Daily: Pro.com Raises Another $14M, Uber Talks to Regulators

    … analytics insights that were previously not available in the other apps. Skyhook Plays the Beacon Game, Building Context Into Its Wi-fi Geo-Location Platform (GigaOm) Skyhook Wireless has built one of the world’s largest databases of Wi-Fi access points, creating a geo-location network that can home in on Wi-Fi signals to pinpoint your smartphone…

    Street Fight- 6 readers -
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