• Digital travel and SEO: how Skyscanner dominates the SERPs

    The digital travel market has grown rapidly over the last decade. Sales in Western Europe totalled $152 billion in 2015, with the worldwide figure more than $533 billion. Taken from PI Datametric Digital Travel Report, here are some stats on digital travel and SEO, as well a look at the organic search dominance of Skyscanner in this market.

    Graham Charlton/ Search Engine Watch- 23 readers -
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