Social Media For Social Good

  • Social media never forgets. How YouTube killed the circus

    … By Mark Schaefer For 146 years, there has been a spectacular show traveling from city to city in America. The Ringling Brothers Circus featured clowns, acrobats, and animal acts that thrilled families for generations. But on May 21, the show will go dark after its last performance. There are a lot of reasons behind the demise of this American…

    {grow}in Social How To's- 17 readers -
  • Mark Cuban, the first trillionaire and chatbots on the edge

    …” but donors need an emotional hook. It’s hard to fund meaningful systemic initiatives because people are more likely to fund emotional pleas that are short-term fixes. A personal highlight In 2012 I published the first book on influence marketing, Return On Influence. This book would not have been possible without the support and encouragement of Dr. Robert…

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  • Are you unknowingly supporting hate speech?

    … with that name. I don’t agree with everything he says and sometimes his humor offends me. But it’s his job to be provocative, entertaining and very political. Social media is simply another outlet for him. No one is forced to watch his show or follow his social media posts. He is an entertainer. And to a large extent, so is Donald Trump. I agree…

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  • Should Facebook be regulated?

    … Should children be exposed to graphic violence on Facebook without your knowledge and consent? Is it a widely-available broadcast channel like TV that should be regulated, or is it something different? The social web has created amazing opportunities to learn, discover, connect, and have fun. But with the advent of innovations like live…

    {grow}in Facebook- 14 readers -
  • Five ideas: Constructive engagement in destructive times

    … on the other side of the screen. Here are my approaches to constructive engagement in the online world… 1) You don’t need to comment on THAT Every major social media platform is free, which means users feel free to share everything. It seduces our self-inflated ego, because we believe all of our opinions matter. We overproduce content and comment as much…

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  • Tolerance, diversity and the social media filter bubble

    … I see angry people. My Facebook stream is full of ’em. A couple of times a month I see a post like this from an exasperated friend: “I’ve had it. I’m unfollowing everybody but 12 people.” Most of us have probably initiated some sort of social media purge but every time we do, we move toward a social media stream that is more like … us. Many…

    {grow}in Social- 14 readers -
  • 15 Amazing ways social media is changing the world

    … Ignore the hype that we’re all becoming more superficial and narcissistic because of our obsession with social media. What’s really going on is far more incredible. That’s the conclusion from an extraordinary research study by University College London provided in several new books and reports. Nine anthropologists spent 15 months living…

    {grow}in Social- 17 readers -
  • ALS Ice Bucket Challenge: Who really benefits?

    … response to the ALS Ice Bucket Challenge. Donate here. Make a difference in the fight against ALS. The post ALS Ice Bucket Challenge: Who really benefits? appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories Can Millennials and social media solve complex world problems? Five companies with a human…

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  • Five companies with a human social media presence

    … on social media and in their YouTube videos in their quest to raise money to cure cancer. Post by American Cancer Society. They actively reach out in many ways and connect with people through active involvement. An example is hosting a Google HOA with GE Healthcare to talk about cancer prevention. They also reach out and feature actual survivors…

    {grow}in Social- 11 readers -
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