Social Media Kpis

  • Three Types of Goals and KPIs Needed for Social Media Analytics

    … By Brooke B. Sellas, {grow} Contributing Columnist Good social media analytics are needed for businesses to understand the social consumer. But which goals and key performance indicators (KPIs) are most needed? And why? Companies looking to garner better social media results need to start with those two questions — and from my experience…

    {grow}in Social- 10 readers -
  • Social Media ROI’s Missing Ingredient

    … management software, your stock photo licenses, designer fees, and the rest. Let’s say that costs your organization an average of $4,000 per month. Under this scenario, your total social media costs are approximately $26,500 per month. For math’s sake, let’s assume you create 300 total pieces of social content per month (tweets + FB posts + Instagram…

    Jay Baer/ Convince and Convertin Social Paid Search- 12 readers -
  • 12 Steps to Social Media Marketing Success

    … speak to your audience. State your key performance indicators (KPIs). What do you want your social efforts to accomplish? What does success look like in quantifiable terms? Write a social media marketing playbook. The playbook should detail your KPIs, audience profiles, brand personas, campaign concepts, promotional events, contests, content…

    Douglas Karr/ Marketing Technology Blogin Social Facebook- 32 readers -
Get the top posts daily into your mailbox!