Social Media Kpis

  • Three Types of Goals and KPIs Needed for Social Media Analytics

    … By Brooke B. Sellas, {grow} Contributing Columnist Good social media analytics are needed for businesses to understand the social consumer. But which goals and key performance indicators (KPIs) are most needed? And why? Companies looking to garner better social media results need to start with those two questions — and from my experience…

    {grow}in Social- 20 readers -
  • Social Media ROI’s Missing Ingredient

    (watch video to see my son artistically photo bomb me) Are you putting all of your emphasis in social media measurement on exactly the wrong thing? I did a webinar recently with my friends from Expion about cross channel social media analytics. One of the great points that Albert Chou from Expion brought up in the webinar is that we often have plenty of measures around social media outputs.

    Jay Baer/ Convince and Convert- 20 readers -
  • 12 Steps to Social Media Marketing Success

    …, pins, or other social media content. These can be original ideas, links to your own work, or links to outside content that may be useful or of interest to your audience. Create a content bank using a spreadsheet and plan out the content topics, headlines, related links, desired scheduling, name of authors, and an area for management approval…

    Douglas Karr/ Marketing Technology Blogin Social Facebook- 41 readers -
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