Social Media Kpis

  • Social Media ROI’s Missing Ingredient

    … Jason Falls has a great post he wrote recently about some of the other benefits of social and how you should be measuring them as well as ROI) So when someone asks you about the ROI of social media, don’t give them a vague and squishy response about relationships and engagement. Tell them you have to first figure out the investment before you can…

    Jay Baer/ Convince and Convertin Social Paid Search- 11 readers -
  • 12 Steps to Social Media Marketing Success

    … speak to your audience. State your key performance indicators (KPIs). What do you want your social efforts to accomplish? What does success look like in quantifiable terms? Write a social media marketing playbook. The playbook should detail your KPIs, audience profiles, brand personas, campaign concepts, promotional events, contests, content…

    Douglas Karr/ Marketing Technology Blogin Social Facebook- 32 readers -
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