Social Media Kpis

  • Three Types of Goals and KPIs Needed for Social Media Analytics

    … By Brooke B. Sellas, {grow} Contributing Columnist Good social media analytics are needed for businesses to understand the social consumer. But which goals and key performance indicators (KPIs) are most needed? And why? Companies looking to garner better social media results need to start with those two questions — and from my experience…

    {grow}in Social- 10 readers -
  • Social Media ROI’s Missing Ingredient

    … things in social media? And if you don’t know the inputs, your ability to make sense of the outputs is mitigated considerably. You cannot figure out ROI without first knowing the “I.” (click to tweet) So my advice is to spend some time thinking about what are your true costs in social media and how to assign those costs on a weekly basis, a monthly…

    Jay Baer/ Convince and Convertin Social Paid Search- 12 readers -
  • 12 Steps to Social Media Marketing Success

    … speak to your audience. State your key performance indicators (KPIs). What do you want your social efforts to accomplish? What does success look like in quantifiable terms? Write a social media marketing playbook. The playbook should detail your KPIs, audience profiles, brand personas, campaign concepts, promotional events, contests, content…

    Douglas Karr/ Marketing Technology Blogin Social Facebook- 33 readers -
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