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… The Patriots were clearly not the only winner in the Superbowl XLIX. The Social Media SuperBowl set some new records of its own that are pretty exciting for all of us social and marketing geeks! On this episode of the Social Zoom Factor podcast I provide the following as it relates to the social media and brand advertising portion…
A survey of 11,000 people in the United Kingdom has found that one third (33 percent) comment on Facebook or Twitter about what they’re watching on television during the show. The study, which was undertaken by Carat, also found that 35 percent of Britons plan their evenings around their TV schedule, with 57 percent using a second screen – a tablet or a smartphone – and 3.