Social Presence

Social presence theory was developed by John Short, Ederyn Williams, and Bruce Christie, although its main thesis and major points would appear to have been first described twenty years previously in the 1956 Isaac Asimov novel: "The Naked Sun".
Posts about Social Presence
  • Is Social Media Forcing Marketers Away from Mass Media?

    … the conversion rates sometimes 30% for some products. There’s little doubt of the growth and sophistication social media will have in 2017. While businesses continue to struggle – only 34% of small businesses use social media to engage and converse with customers Tweet This!, almost a third of all consumers said a brand’s social presence was the biggest reason to try new products or services Tweet This!. And 57% of consumers are more likely to buy from a brand they follow Tweet This! © 2016 DK New Media. …

    Douglas Karr/ Marketing Technology Blogin Social- 35 readers -
  • Review of Search Predictions 2014 and Search in 2015

    … be. He said we should not get hung up on content length, but his post did show that the longer content gets better ranking and is shared more. Neil mentioned that posts above 1,500 words are an ideal length. However it is also important to have an active social presence. Searchmetrics also said that high quality content was one the factors…

    Jo Turnbull/ State of Digitalin SEO- 34 readers -
  • How to Revive Your Social Media Campaign

    … bad, but their social presence was abysmal. Here’s how I brought them back onto the right track. Step 1: Figuring Out Where We Stand The first step whenever I contract with a new client is to figure out just where we stand. What assets do they have available? What have they tried to do before, and what has worked? More importantly, what has failed…

    Eric Sornoso/ Search Engine Journalin Social How To's- 14 readers -
  • Inside the NY Times’ audience development strategy

    … are interested in taking charge of your social presence, we want to work with you,” she said. “But I don’t want to make it a burden.” Her team monitors activity on reddit and if a story is trending, will ask reporters to jump into the conversation; it may do the same for Twitter and Facebook. Giving stories a social nudge has also become a bigger…

    Lucia Moses/ Digidayin Social- 30 readers -
  • What Social Marketers Should Be Watching for 2015

    … to all is a terrifying liability. But, with few options available to the average consumer to eliminate their past from the grid, it raises the question: do we have the right to be forgotten? In 2015, we’ll start to seriously consider the following questions about our social presence: What happens to your social profile when you die? What…

    Greg Jarboe/ The SEM Postin Social SEO- 19 readers -
  • What We Can Learn From Some of 2014’s Best Digital Marketing Campaigns

    … marketing mediums. They keep audiences engaged with a beautiful website, active social presence, multiple mobile applications, television commercials, and much more. In 2014 they released a series of commercials focused around the quality and value of their brand. Our favorite was the Scarecrow campaign that did a fantastic job of bringing users across…

    ZOG Digital Blogin Twitter- 16 readers -
  • SEO Tactics for 2015

    … to a particular site fits more naturally into content rather than being focused around the keyword. Further, a strong social presence and entertaining multimedia is useful in keeping the target audience hooked on your website page. Brand Mentions Brand mention is another website mentioning your name or referring your brand or organization with the help…

    Nishant Prajapati/ Growmapin SEO- 36 readers -
  • For Apple’s holiday ad, Facebook video outperforms YouTube

    … version of its signature smartphone. Then in August it strengthened its social media bona fides by hiring Musa Tariq, former director of social media at Nike, to be its new head of digital media marketing. Apple’s May 2014 acquisition of headphones brand Beats By Dre also helped strengthen the company’s social presence. Beats is itself currently hunting…

    John Mcdermott/ Digidayin Social- 22 readers -
  • Online Branding: Get ‘Real’ People Onboard

    … Online Branding: Get ‘Real’ People Onboard The internet market is bulldozed by the presence of social media networks. Brands worth little presence on the internet are spending the big bucks chasing Facebook and Twitter because they feel that these social media will help them be counted among the big boys. Let’s…

    Debajyoti Banerjee / Seven Boatsin Twitter- 4 readers -
  • Prepare for a Lifetime of Careers, Instead of the Career of a Lifetime

    … challenges and find innovative solutions and social strategies for clients looking to overcome that same hurdle. For example, businesses in traditional industries like agriculture are challenged just to enter the market and establish a social presence. Whereas businesses in highly social industries such as retail or travel, need to stand out…

    Hootsuite- 20 readers -
  • One-Man/Woman Army: 6 PPC Tips for Entrepreneurs & Very Small Businesses

    …, improve ad rank, and take very little time to set up. Extensions allow your text ad to feature the location, phone number, social presence, and other key information about your business. Extensions also cost nothing to add to a campaign and allow the advertiser to get extra real estate on the SERP (search results page). The other benefit to adding…

    WordStreamin Paid Search- 23 readers -
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