Social Presence

Social presence theory was developed by John Short, Ederyn Williams, and Bruce Christie, although its main thesis and major points would appear to have been first described twenty years previously in the 1956 Isaac Asimov novel: "The Naked Sun".
Posts about Social Presence
  • Review of Search Predictions 2014 and Search in 2015

    … Enge was also correct in his prediction last year that “Guest Posting Takes a Visible Hit”. Guest blogging in the format it used to be has certainly changed. Eric mentioned there will be more action against sites that use rich anchor text and low relevance posts will also be affected. , but it is now more of a brand building exercise. People…

    Jo Turnbull/ State of Digitalin SEO- 18 readers -
  • How to Revive Your Social Media Campaign

    … me tell you, when you pull it off? It’s a fantastic feeling. Being able to look at a business and see how it’s grown from nearly nothing to a profitable powerhouse is simply wonderful, and it reminds me why I do what I do. In one particular instance, I worked with a business that had tried, and failed, to put social media to use. Their site wasn’t…

    Eric Sornoso/ Search Engine Journalin Social How To's- 7 readers -
  • Inside the NY Times’ audience development strategy

    … are interested in taking charge of your social presence, we want to work with you,” she said. “But I don’t want to make it a burden.” Her team monitors activity on reddit and if a story is trending, will ask reporters to jump into the conversation; it may do the same for Twitter and Facebook. Giving stories a social nudge has also become a bigger…

    Lucia Moses/ Digidayin Social- 18 readers -
  • What Social Marketers Should Be Watching for 2015

    … to all is a terrifying liability. But, with few options available to the average consumer to eliminate their past from the grid, it raises the question: do we have the right to be forgotten? In 2015, we’ll start to seriously consider the following questions about our social presence: What happens to your social profile when you die? What…

    Greg Jarboe/ The SEM Postin Social SEO- 7 readers -
  • What We Can Learn From Some of 2014’s Best Digital Marketing Campaigns

    … We’ve compiled some of some of the best digital marketing campaigns from 2014 to demonstrate the key principals to developing effective content online. These lessons can be applied to any content medium to help increase engagement and exposure. Use Cross-Channel Promotions Chipotle has done an excellent job of remaining active across various…

    ZOG Digital Blogin Twitter- 9 readers -
  • SEO Tactics for 2015

    … current content. Conventional Keyword Phrases The Hummingbird update in 2013 brought many changes to understand how keywords were interpreted by Google. It focused on the collective meaning of a sentence, phrase or question rather than on individual characters. This brought on a few key changes such as ensuring anchor text linking back…

    Nishant Prajapati/ Growmapin SEO- 21 readers -
  • For Apple’s holiday ad, Facebook video outperforms YouTube

    … version of its signature smartphone. Then in August it strengthened its social media bona fides by hiring Musa Tariq, former director of social media at Nike, to be its new head of digital media marketing. Apple’s May 2014 acquisition of headphones brand Beats By Dre also helped strengthen the company’s social presence. Beats is itself currently hunting…

    John Mcdermott/ Digidayin Social- 16 readers -
  • Online Branding: Get ‘Real’ People Onboard

    … Online Branding: Get ‘Real’ People Onboard The internet market is bulldozed by the presence of social media networks. Brands worth little presence on the internet are spending the big bucks chasing Facebook and Twitter because they feel that these social media will help them be counted among the big boys. Let’s…

    Debajyoti Banerjee / Seven Boatsin Twitter- 3 readers -
  • Prepare for a Lifetime of Careers, Instead of the Career of a Lifetime

    … challenges and find innovative solutions and social strategies for clients looking to overcome that same hurdle. For example, businesses in traditional industries like agriculture are challenged just to enter the market and establish a social presence. Whereas businesses in highly social industries such as retail or travel, need to stand out…

    Hootsuite- 13 readers -
  • One-Man/Woman Army: 6 PPC Tips for Entrepreneurs & Very Small Businesses

    …, improve ad rank, and take very little time to set up. Extensions allow your text ad to feature the location, phone number, social presence, and other key information about your business. Extensions also cost nothing to add to a campaign and allow the advertiser to get extra real estate on the SERP (search results page). The other benefit to adding…

    WordStreamin Paid Search- 10 readers -
  • Get Social Media Right: Five Things you Just Can’t Miss

    …. LinkedIn meanwhile is a great platform to establish your social presence, attract clients, employees, vendors, and even investors. On social media conversation, share, and engagement is a direct result of your updates performing. If social media provides amplification for your content assets, the right metrics help you measure that amplification…

    @ProBloggerin Social Paid Search EMail- 14 readers -
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