Social Presence

Social presence theory was developed by John Short, Ederyn Williams, and Bruce Christie, although its main thesis and major points would appear to have been first described twenty years previously in the 1956 Isaac Asimov novel: "The Naked Sun".
Posts about Social Presence
  • Is Social Media Forcing Marketers Away from Mass Media?

    … options for companies point to investing in their customers’ experience and building relationships directly. Even in business-to-business relationships, account-based marketing is driving results. While broad advertising isn’t dead, it’s targeted, personalized strategies that are beginning to drive the customer journey – not the ads plastered…

    Douglas Karr/ Marketing Technology Blogin Social- 18 readers -
  • Review of Search Predictions 2014 and Search in 2015

    … be. He said we should not get hung up on content length, but his post did show that the longer content gets better ranking and is shared more. Neil mentioned that posts above 1,500 words are an ideal length. However it is also important to have an active social presence. Searchmetrics also said that high quality content was one the factors…

    Jo Turnbull/ State of Digitalin SEO- 28 readers -
  • How to Revive Your Social Media Campaign

    … me tell you, when you pull it off? It’s a fantastic feeling. Being able to look at a business and see how it’s grown from nearly nothing to a profitable powerhouse is simply wonderful, and it reminds me why I do what I do. In one particular instance, I worked with a business that had tried, and failed, to put social media to use. Their site wasn’t…

    Eric Sornoso/ Search Engine Journalin Social How To's- 11 readers -
  • Inside the NY Times’ audience development strategy

    … finding its journalism through the side doors of social media. The Times, it seemed, had more than a bit of BuzzFeed envy. Even at The Times, creating great journalism simply wasn’t enough to compete in the cacophonous modern media landscape. “It isn’t chasing clicks” As a founding editor of The Huffington Post, MacCallum understands well the need…

    Lucia Moses/ Digidayin Social- 26 readers -
  • What Social Marketers Should Be Watching for 2015

    … uniques across their platform of socially connected apps and sites, 140 Proof has run campaigns for some of the largest brand advertisers, across verticals such as automotive, CPG, consumer electronics, technology, entertainment, finance, and more. Elvekrog isn’t a newbie in the technology space. He has experience in start-up, turnaround…

    Greg Jarboe/ The SEM Postin Social SEO- 13 readers -
  • What We Can Learn From Some of 2014’s Best Digital Marketing Campaigns

    … marketing mediums. They keep audiences engaged with a beautiful website, active social presence, multiple mobile applications, television commercials, and much more. In 2014 they released a series of commercials focused around the quality and value of their brand. Our favorite was the Scarecrow campaign that did a fantastic job of bringing users across…

    ZOG Digital Blogin Twitter- 14 readers -
  • SEO Tactics for 2015

    … Search Engine Optimization or SEO is constantly growing, evolving and changing into a more accurate mechanism for tracking the behavior of online content. Every search engine works under a different formula and algorithm, but we are focused on Google since it is considered as the beast and the most prominent search engine in the world. Google…

    Nishant Prajapati/ Growmapin SEO- 29 readers -
  • For Apple’s holiday ad, Facebook video outperforms YouTube

    … version of its signature smartphone. Then in August it strengthened its social media bona fides by hiring Musa Tariq, former director of social media at Nike, to be its new head of digital media marketing. Apple’s May 2014 acquisition of headphones brand Beats By Dre also helped strengthen the company’s social presence. Beats is itself currently hunting…

    John Mcdermott/ Digidayin Social- 20 readers -
  • Online Branding: Get ‘Real’ People Onboard

    … Online Branding: Get ‘Real’ People Onboard The internet market is bulldozed by the presence of social media networks. Brands worth little presence on the internet are spending the big bucks chasing Facebook and Twitter because they feel that these social media will help them be counted among the big boys. Let’s…

    Debajyoti Banerjee / Seven Boatsin Twitter- 3 readers -
  • Prepare for a Lifetime of Careers, Instead of the Career of a Lifetime

    … (works with Barbie and LEGO) 2012: Partner Marketing Manager at Microsoft (helps launch Windows 8 in Australia) 2013: Back to Universal Sony Pictures Home Entertainment (loves the culture) 2013: Assists a contact with executing a media campaign for an agricultural company 2013: Founded Alchemy One Media agency 2014: Enrolls…

    Hootsuite- 16 readers -
  • One-Man/Woman Army: 6 PPC Tips for Entrepreneurs & Very Small Businesses

    …, as well as give you ideas to enrich your campaigns. (The reverse is true too – you can use AdWords data to help your SEO.) SEMRush in particular is extremely useful in that it gives an extensive breakdown of websites with similar keywords, as well as keyword suggestions. When planning a display campaign to run alongside your PPC campaign, SEMRush offers a one stop shop on a freemium basis. What are the tricks that get you through your day? Let us know in the comments! …

    WordStreamin Paid Search- 16 readers -
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