Social Presence

Social presence theory was developed by John Short, Ederyn Williams, and Bruce Christie, although its main thesis and major points would appear to have been first described twenty years previously in the 1956 Isaac Asimov novel: "The Naked Sun".
Posts about Social Presence
    • Is Social Media Forcing Marketers Away from Mass Media?

      This is a pretty telling infographic from Sprout Social that has some deeper consequences than marketers might be willing to accept. The infographic is called 6 Social Media Trends That Will Take Over 2017 and walks through each social media channel, how consumer behavior is changing, and the advancement of technologies like artificial intelligence.

      Douglas Karr/ Marketing Technology Blogin Social- 14 readers -
  • Review of Search Predictions 2014 and Search in 2015

    …/seo-predictions-for-2014/ Search Engine Watch http://searchenginewatch.com/sew/opinion/2325063/6-seo-predictions-for-2014 Moz http://moz.com/blog/6-predictions-for-the-marketing-world-in-2014 Fewer Announced Updates from Google One of the predictions of 2014 on the Searchmetrics blog was from from Johnny Lis. He predicted in his post…

    Jo Turnbull/ State of Digitalin SEO- 27 readers -
  • How to Revive Your Social Media Campaign

    … bad, but their social presence was abysmal. Here’s how I brought them back onto the right track. Step 1: Figuring Out Where We Stand The first step whenever I contract with a new client is to figure out just where we stand. What assets do they have available? What have they tried to do before, and what has worked? More importantly, what has failed…

    Eric Sornoso/ Search Engine Journalin Social How To's- 9 readers -
  • Inside the NY Times’ audience development strategy

    … are interested in taking charge of your social presence, we want to work with you,” she said. “But I don’t want to make it a burden.” Her team monitors activity on reddit and if a story is trending, will ask reporters to jump into the conversation; it may do the same for Twitter and Facebook. Giving stories a social nudge has also become a bigger…

    Lucia Moses/ Digidayin Social- 24 readers -
  • What Social Marketers Should Be Watching for 2015

    … to all is a terrifying liability. But, with few options available to the average consumer to eliminate their past from the grid, it raises the question: do we have the right to be forgotten? In 2015, we’ll start to seriously consider the following questions about our social presence: What happens to your social profile when you die? What…

    Greg Jarboe/ The SEM Postin Social SEO- 11 readers -
  • What We Can Learn From Some of 2014’s Best Digital Marketing Campaigns

    … hard for a brand to reinvent itself, but under president Barack Obama’s two terms in office, the White House has leveraged social media to showcase a never-before-seen side of the leader of the free world. Leveraging a variety of platforms, the White House shared a very personable and approachable side of a president that helped influence his public…

    ZOG Digital Blogin Twitter- 13 readers -
  • SEO Tactics for 2015

    … to a particular site fits more naturally into content rather than being focused around the keyword. Further, a strong social presence and entertaining multimedia is useful in keeping the target audience hooked on your website page. Brand Mentions Brand mention is another website mentioning your name or referring your brand or organization with the help…

    Nishant Prajapati/ Growmapin SEO- 26 readers -
  • For Apple’s holiday ad, Facebook video outperforms YouTube

    … version of its signature smartphone. Then in August it strengthened its social media bona fides by hiring Musa Tariq, former director of social media at Nike, to be its new head of digital media marketing. Apple’s May 2014 acquisition of headphones brand Beats By Dre also helped strengthen the company’s social presence. Beats is itself currently hunting…

    John Mcdermott/ Digidayin Social- 19 readers -
  • Online Branding: Get ‘Real’ People Onboard

    … at the defining ads on TV. Why do you feel influenced by these brands? It is because you are indentifying with them. They are getting down from their ivory towers and engaging you in a very personal, intimate way. Can your brand do that? Here are some values that you need to have in order to engage people like a Coca Cola or a Pizza Hut…

    Debajyoti Banerjee / Seven Boatsin Twitter- 3 readers -
  • Prepare for a Lifetime of Careers, Instead of the Career of a Lifetime

    … challenges and find innovative solutions and social strategies for clients looking to overcome that same hurdle. For example, businesses in traditional industries like agriculture are challenged just to enter the market and establish a social presence. Whereas businesses in highly social industries such as retail or travel, need to stand out…

    Hootsuite- 16 readers -
  • One-Man/Woman Army: 6 PPC Tips for Entrepreneurs & Very Small Businesses

    … Moz, SEMrush, and Raven Tools can’t benefit you. While PPC doesn’t influence organic page rank, the additional traffic and branding turns the two campaign types into symbiotic partners rather than cannibalizing money/time. Having these tools at your disposal will give you a far more objective view into the overall success of your online presence…

    WordStreamin Paid Search- 15 readers -
  • Get Social Media Right: Five Things you Just Can’t Miss

    This is a guest contribution from Pratik Dholakiya. There’s no doubt social media is important for businesses to engage with potential and existing customers. It’s marketing 101. Since it’s the de facto “I’ll let the world know what I think about this product or brand” medium, it’s also a unique channel where companies and businesses now face intense scrutiny.

    @ProBlogger- 19 readers -
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