Social Presence

Social presence theory was developed by John Short, Ederyn Williams, and Bruce Christie, although its main thesis and major points would appear to have been first described twenty years previously in the 1956 Isaac Asimov novel: "The Naked Sun".
Posts about Social Presence
  • Review of Search Predictions 2014 and Search in 2015

    … be. He said we should not get hung up on content length, but his post did show that the longer content gets better ranking and is shared more. Neil mentioned that posts above 1,500 words are an ideal length. However it is also important to have an active social presence. Searchmetrics also said that high quality content was one the factors…

    Jo Turnbull/ State of Digitalin SEO- 22 readers -
  • How to Revive Your Social Media Campaign

    …? This business, I found, had a decent but neglected website. They had a blog, but they posted haphazardly. Their content was good, and they had avoided any major Google penalties. No signs of negative SEO or previous bad link building. It looked like their web developer was competent, but their SEO manager was lazy. Their social media presence…

    Eric Sornoso/ Search Engine Journalin Social How To's- 7 readers -
  • Inside the NY Times’ audience development strategy

    … are interested in taking charge of your social presence, we want to work with you,” she said. “But I don’t want to make it a burden.” Her team monitors activity on reddit and if a story is trending, will ask reporters to jump into the conversation; it may do the same for Twitter and Facebook. Giving stories a social nudge has also become a bigger…

    Lucia Moses/ Digidayin Social- 21 readers -
  • What Social Marketers Should Be Watching for 2015

    …, and growth stage companies. He previously held senior executive marketing and sales positions at HP, Microsoft, and LinkExchange. He has an engineering degree with honors from the University of Michigan and an MBA from Harvard University. So, his thought provoking predictions harness the massive, growing data set of the Broad Interest Graph and insights…

    Greg Jarboe/ The SEM Postin Social SEO- 8 readers -
  • What We Can Learn From Some of 2014’s Best Digital Marketing Campaigns

    … hard for a brand to reinvent itself, but under president Barack Obama’s two terms in office, the White House has leveraged social media to showcase a never-before-seen side of the leader of the free world. Leveraging a variety of platforms, the White House shared a very personable and approachable side of a president that helped influence his public…

    ZOG Digital Blogin Twitter- 10 readers -
  • SEO Tactics for 2015

    … Search Engine Optimization or SEO is constantly growing, evolving and changing into a more accurate mechanism for tracking the behavior of online content. Every search engine works under a different formula and algorithm, but we are focused on Google since it is considered as the beast and the most prominent search engine in the world. Google…

    Nishant Prajapati/ Growmapin SEO- 23 readers -
  • For Apple’s holiday ad, Facebook video outperforms YouTube

    … a separate post of the video for its App Store page. The reasons, however, are unclear. Apple — true to its tight-lipped reputation — did not return requests for comment, and its media agency OMD and creative agency Media Arts Lab declined requests to comment. Facebook also declined a request to comment. One thing is certain, however: Winning over Apple would be an enormous milestone for Facebook’s video goals. The post For Apple’s holiday ad, Facebook video outperforms YouTube appeared first on Digiday. …

    John Mcdermott/ Digidayin Social- 17 readers -
  • Online Branding: Get ‘Real’ People Onboard

    … Online Branding: Get ‘Real’ People Onboard The internet market is bulldozed by the presence of social media networks. Brands worth little presence on the internet are spending the big bucks chasing Facebook and Twitter because they feel that these social media will help them be counted among the big boys. Let’s…

    Debajyoti Banerjee / Seven Boatsin Twitter- 3 readers -
  • Prepare for a Lifetime of Careers, Instead of the Career of a Lifetime

    … challenges and find innovative solutions and social strategies for clients looking to overcome that same hurdle. For example, businesses in traditional industries like agriculture are challenged just to enter the market and establish a social presence. Whereas businesses in highly social industries such as retail or travel, need to stand out…

    Hootsuite- 14 readers -
  • One-Man/Woman Army: 6 PPC Tips for Entrepreneurs & Very Small Businesses

    … suggestions. Much like you need to spend at least 20 minutes on cardio to get your metabolism going, WordStream segments suggestions into a 20 Minute Work Week that ensures your campaign gets the biggest impact with the least amount of time invested. 6. Secure Success with SEO Tools Just because you’re becoming a PPC ninja doesn’t mean SEO tools like…

    WordStreamin Paid Search- 13 readers -
  • Get Social Media Right: Five Things you Just Can’t Miss

    … Social media retention is hard to get at, especially given that social updates have a miserable shelf life of about three hours on average, according to Pamela Vaughan of HubSpot. According to her post, The mean half-life of a link on Twitter is 2.8 hours. The mean half-life of a link on Facebook is 3.2 hours. The mean half-life of a link…

    @ProBloggerin Social Paid Search EMail- 16 readers -
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