Social Shopping

Social shopping is a method of e-commerce where shoppers' friends become involved in the shopping experience. Social shopping attempts to use technology to mimic the social interactions found in physical malls and stores. With the rise of mobile devices, social shopping is now extending beyond the online world and into the offline world of shopping.
Posts about Social Shopping
  • Is Social Media Forcing Marketers Away from Mass Media?

    … that listen, segment, personalize, and predict the next engagement online via social media. Social Shopping & Instant Purchases – Along with the ability to easily purchase, donate, or send gifts, leveraging user-generated content will be a growing trend. We’re going to share a post about Stackla soon that’s quite amazing, increasing…

    Douglas Karr/ Marketing Technology Blogin Social- 29 readers -
  • Why Instagram is the Future of Mobile and Social Commerce

    … position to power the future of mobile and social commerce. Social networks have gotten serious about social shopping, with nearly every major network implementing buy buttons. Instagram was one of the more recent networks to provide call-to-action tools in the form of “shop now” and “install now” buttons. According to Stephanie Trunzo, chief digital…

    AllTwitterin Social- 27 readers -
  • How Digital Media is Shaping a New Generation of Commerce (Infographic)

    … Social shopping has grown significantly in the last few years. As younger generations gain purchasing power, they are reshaping the commerce market. An infographic from Acquity Group, a digital marketing agency, studies how user behaviour differs between the generations. Social networks, and Facebook in particular, have created a shift…

    AllTwitterin Social How To's- 17 readers -
  • Twitter Tests Curated Social Shopping Features

    … This year so far has been a time of modernization for Twitter. For example, the company redesigned its front page in April to make the service more accessible to potential members and unregistered users. Now a pair of news features, titled pages and collections, are being testing and could turn Twitter into an integrated shopping destination…

    Inside Facebookin Social Twitter- 11 readers -
  • Social Shopping App Zurf Launches on iOS, Android

    … Zurf, a social Web browsing and shopping app, officially launched out of private beta on iOS and Android devices. The app looks to truly socialize each user’s Internet (and Internet shopping) experience by eliminating the need to send links to product pages through multiple apps or platforms (text, email, etc.) just to ask for a friend’s…

    AllFacebook- 23 readers -
  • 55% of Customers Can’t Remember Having a Successful Experience [Infographic]

    … The customer experience is one of the most important parts of the online shopping experience. Customers are increasingly social with your brand, and we know a satisfied customer is much more likely to become an advocate. But what about when it all goes wrong? SDL, a British software company, examined the aftermath of bad customer experiences…

    AllFacebook- 20 readers -
  • Tango Messaging App Updated with Social Shopping Platform

    … Tango, a mobile messaging platform with more than 300 million registered users, has today introduced social shopping functionality, in collaboration with Walmart and AliExpress. The service allows U.S. Tango users to browse millions of products, with support for curated lists of products based on user preferences. With this social shopping…

    AllTwitter- 12 readers -
  • Marc Jacobs Beauty Makes Instagram Shoppable With A DIY Effort

    … Without an official way to link social media with e-commerce, businesses looking to use social channels for direct sales are improvising. And the latest such effort — by Marc Jacobs Beauty — is a DIY job. Instead of turning to Curalate’s Like2Buy or RewardStyle’s LiketoKnowIt or a similar vendor offering a plug-and-play solution, Marc Jacobs…

    Martin Beck/ Marketing Landin Social- 7 readers -
  • 2014 Back to School: Mobile, Moms, and $50B in eCommerce

    … quality remain important factors in online purchasing decisions, social media has crept up as a secondary reinforcement of customer behavior. According to Nielsen, 28% of respondents say they’re very likely to post on Facebook about their back-to-school shopping, and 15% plan to do the same on Twitter (up 9% and 3% from 2013). On the subject…

    Nanigans- 7 readers -
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