Social Shopping

Social shopping is a method of e-commerce where shoppers' friends become involved in the shopping experience. Social shopping attempts to use technology to mimic the social interactions found in physical malls and stores. With the rise of mobile devices, social shopping is now extending beyond the online world and into the offline world of shopping.
Posts about Social Shopping
  • Is Social Media Forcing Marketers Away from Mass Media?

    … options for companies point to investing in their customers’ experience and building relationships directly. Even in business-to-business relationships, account-based marketing is driving results. While broad advertising isn’t dead, it’s targeted, personalized strategies that are beginning to drive the customer journey – not the ads plastered…

    Douglas Karr/ Marketing Technology Blogin Social- 35 readers -
  • Why Instagram is the Future of Mobile and Social Commerce

    … position to power the future of mobile and social commerce. Social networks have gotten serious about social shopping, with nearly every major network implementing buy buttons. Instagram was one of the more recent networks to provide call-to-action tools in the form of “shop now” and “install now” buttons. According to Stephanie Trunzo, chief digital…

    AllTwitterin Social- 27 readers -
  • How Digital Media is Shaping a New Generation of Commerce (Infographic)

    … Social shopping has grown significantly in the last few years. As younger generations gain purchasing power, they are reshaping the commerce market. An infographic from Acquity Group, a digital marketing agency, studies how user behaviour differs between the generations. Social networks, and Facebook in particular, have created a shift…

    AllTwitterin Social How To's- 18 readers -
  • Twitter Tests Curated Social Shopping Features

    … This year so far has been a time of modernization for Twitter. For example, the company redesigned its front page in April to make the service more accessible to potential members and unregistered users. Now a pair of news features, titled pages and collections, are being testing and could turn Twitter into an integrated shopping destination…

    Inside Facebookin Social Twitter- 11 readers -
  • Social Shopping App Zurf Launches on iOS, Android

    … opinion. Instead, users can attach zNotes to any image or piece of text on any site, and chat about them with others. Zurf offers an included Web browser, so users can search for and browse content as they normally would. When they find something interesting — whether related to shopping, travel or otherwise — they can attach a zNote to the item…

    AllFacebook- 26 readers -
  • 55% of Customers Can’t Remember Having a Successful Experience [Infographic]

    … all stages of the buying process. one-in-five failures happened pre-purchase, one-in-three happened post-sale. Unfortunately, 17 percent of customer experience fails occurred at the first point of engagement with the brand; six percent of repeat customers reported major experience failures. Most of these failures were service and process related…

    AllFacebook- 22 readers -
  • Tango Messaging App Updated with Social Shopping Platform

    … Tango, a mobile messaging platform with more than 300 million registered users, has today introduced social shopping functionality, in collaboration with Walmart and AliExpress. The service allows U.S. Tango users to browse millions of products, with support for curated lists of products based on user preferences. With this social shopping…

    AllTwitter- 14 readers -
  • Marc Jacobs Beauty Makes Instagram Shoppable With A DIY Effort

    … the hashtag only three times, receiving an average of 2,300 likes on each. Coller declined to share response figures but said they are very pleased. “So far, the response has been great,” Coller said. “We’ve exceeded our initial goals and proved that this type of social shopping experience is something our customers were hungry for.” (Some images used under license from…

    Martin Beck/ Marketing Landin Social- 7 readers -
  • 2014 Back to School: Mobile, Moms, and $50B in eCommerce

    … quality remain important factors in online purchasing decisions, social media has crept up as a secondary reinforcement of customer behavior. According to Nielsen, 28% of respondents say they’re very likely to post on Facebook about their back-to-school shopping, and 15% plan to do the same on Twitter (up 9% and 3% from 2013). On the subject…

    Nanigans- 9 readers -
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