Social Shopping

Social shopping is a method of e-commerce where shoppers' friends become involved in the shopping experience. Social shopping attempts to use technology to mimic the social interactions found in physical malls and stores. With the rise of mobile devices, social shopping is now extending beyond the online world and into the offline world of shopping.
Posts about Social Shopping
  • Why Instagram is the Future of Mobile and Social Commerce

    … position to power the future of mobile and social commerce. Social networks have gotten serious about social shopping, with nearly every major network implementing buy buttons. Instagram was one of the more recent networks to provide call-to-action tools in the form of “shop now” and “install now” buttons. According to Stephanie Trunzo, chief digital…

    AllTwitterin Social- 28 readers -
  • How Digital Media is Shaping a New Generation of Commerce (Infographic)

    … Social shopping has grown significantly in the last few years. As younger generations gain purchasing power, they are reshaping the commerce market. An infographic from Acquity Group, a digital marketing agency, studies how user behaviour differs between the generations. Social networks, and Facebook in particular, have created a shift…

    AllTwitterin Social How To's- 18 readers -
  • Twitter Tests Curated Social Shopping Features

    … This year so far has been a time of modernization for Twitter. For example, the company redesigned its front page in April to make the service more accessible to potential members and unregistered users. Now a pair of news features, titled pages and collections, are being testing and could turn Twitter into an integrated shopping destination…

    Inside Facebookin Social Twitter- 11 readers -
  • Social Shopping App Zurf Launches on iOS, Android

    … Zurf, a social Web browsing and shopping app, officially launched out of private beta on iOS and Android devices. The app looks to truly socialize each user’s Internet (and Internet shopping) experience by eliminating the need to send links to product pages through multiple apps or platforms (text, email, etc.) just to ask for a friend’s…

    AllFacebook- 28 readers -
  • 55% of Customers Can’t Remember Having a Successful Experience [Infographic]

    … The customer experience is one of the most important parts of the online shopping experience. Customers are increasingly social with your brand, and we know a satisfied customer is much more likely to become an advocate. But what about when it all goes wrong? SDL, a British software company, examined the aftermath of bad customer experiences…

    AllFacebook- 22 readers -
  • Tango Messaging App Updated with Social Shopping Platform

    … Tango, a mobile messaging platform with more than 300 million registered users, has today introduced social shopping functionality, in collaboration with Walmart and AliExpress. The service allows U.S. Tango users to browse millions of products, with support for curated lists of products based on user preferences. With this social shopping…

    AllTwitter- 14 readers -
  • Marc Jacobs Beauty Makes Instagram Shoppable With A DIY Effort

    … the hashtag only three times, receiving an average of 2,300 likes on each. Coller declined to share response figures but said they are very pleased. “So far, the response has been great,” Coller said. “We’ve exceeded our initial goals and proved that this type of social shopping experience is something our customers were hungry for.” (Some images used under license from…

    Martin Beck/ Marketing Landin Social- 7 readers -
  • 2014 Back to School: Mobile, Moms, and $50B in eCommerce

    … a back to school themed analysis of its US-based users, revealing that 42.7% of the women who participate in back to school conversations are moms. An additional 25% comes from college-age adults, ages 18-24. Main topics of conversation in 2013 were stores, clothing, and school supplies, with shirts, backpacks, sweaters, and jeans topping the fashion…

    Nanigans- 9 readers -
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