Social Shopping

Social shopping is a method of e-commerce where shoppers' friends become involved in the shopping experience. Social shopping attempts to use technology to mimic the social interactions found in physical malls and stores. With the rise of mobile devices, social shopping is now extending beyond the online world and into the offline world of shopping.
Posts about Social Shopping
  • Why Instagram is the Future of Mobile and Social Commerce

    … position to power the future of mobile and social commerce. Social networks have gotten serious about social shopping, with nearly every major network implementing buy buttons. Instagram was one of the more recent networks to provide call-to-action tools in the form of “shop now” and “install now” buttons. According to Stephanie Trunzo, chief digital…

    AllTwitterin Social- 25 readers -
  • How Digital Media is Shaping a New Generation of Commerce (Infographic)

    … Social shopping has grown significantly in the last few years. As younger generations gain purchasing power, they are reshaping the commerce market. An infographic from Acquity Group, a digital marketing agency, studies how user behaviour differs between the generations. Social networks, and Facebook in particular, have created a shift…

    AllTwitterin Social How To's- 15 readers -
  • Twitter Tests Curated Social Shopping Features

    … and relevant tweets relating to products will appear on pages. Users will also be able to check prices and make purchases from within the Twitter app. Product manager Amaryllis Fox blogged about the tested features: The first experience we’re testing is a new way to surface and organize relevant Tweets about products and places on dedicated pages. These…

    Inside Facebookin Social Twitter- 10 readers -
  • Social Shopping App Zurf Launches on iOS, Android

    … or the names of invited participants. As users engage with the app, they earn Zurf Points and badges. In the future, Zurf has plans to turn these points into a reward system offering users discounts on their favorite sites. Zurf is available to download for free on the iTunes App Store and Google Play. …

    AllFacebook- 12 readers -
  • 55% of Customers Can’t Remember Having a Successful Experience [Infographic]

    … The customer experience is one of the most important parts of the online shopping experience. Customers are increasingly social with your brand, and we know a satisfied customer is much more likely to become an advocate. But what about when it all goes wrong? SDL, a British software company, examined the aftermath of bad customer experiences…

    AllFacebook- 14 readers -
  • Tango Messaging App Updated with Social Shopping Platform

    … Tango, a mobile messaging platform with more than 300 million registered users, has today introduced social shopping functionality, in collaboration with Walmart and AliExpress. The service allows U.S. Tango users to browse millions of products, with support for curated lists of products based on user preferences. With this social shopping…

    AllTwitter- 10 readers -
  • Marc Jacobs Beauty Makes Instagram Shoppable With A DIY Effort

    … Without an official way to link social media with e-commerce, businesses looking to use social channels for direct sales are improvising. And the latest such effort — by Marc Jacobs Beauty — is a DIY job. Instead of turning to Curalate’s Like2Buy or RewardStyle’s LiketoKnowIt or a similar vendor offering a plug-and-play solution, Marc Jacobs…

    Martin Beck/ Marketing Landin Social- 6 readers -
  • 2014 Back to School: Mobile, Moms, and $50B in eCommerce

    … a back to school themed analysis of its US-based users, revealing that 42.7% of the women who participate in back to school conversations are moms. An additional 25% comes from college-age adults, ages 18-24. Main topics of conversation in 2013 were stores, clothing, and school supplies, with shirts, backpacks, sweaters, and jeans topping the fashion…

    Nanigans- 5 readers -
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