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… Image via AdAge With more content shared across digital and social media channels than ever before, companies like Mondelez, Marriott, and GE are re-thinking how great stories come to life. From offering a free place to stay in exchange for original content, to building dedicated content studios and partnering with creators, these companies…
… also name the “nomsters,” and the best names will be made into custom digital content by Oreo. Sour Patch Kids The Mondelez brand is launching a multi-media Instagram activation with fun, narrative Halloween videos today. There are nine at 15 seconds each, featuring nine different haunted house stories and starring the sour patch candy animals…
Candy giant Mondelez International, which announced it would be shifting budgets to digital in June, says it is making a “substantial global advertising commitment” with Google’s YouTube. This summer, Oreo’s parent company said it will spend half of its marketing budget on digital media by 2016.