Speak To Your Audience

  • 3 Foolproof Steps To Writing Copy That Grabs Your Audience

    … a nice rhythm to it.) 1. Speak to the dog. Who’s “the dog?” Who’s your audience? Every marketer knows they should know this, but you’d be surprised at how many of them forget to ask. When I got to the software company, they weren’t sure who their buyers were. We had a few ideas, but they were all over the board. Once we figured it out, we addressed…

    Relevancein Content- 18 readers -
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