• The Many Faces Of Programmatic Ad Fraud

    … ways that fraudulent publishers “hide” ads so that they fit the criterion of having “zero chance of being seen” by a human visitor. The first is referred to as “ad stacking” or “impression stacking,” which is basically hiding ads behind other ads. In such cases, the publisher is generating multiple impressions for a single page view, but the only ad…

    Ratko Vidakovic/ Marketing Landin Display- 33 readers -