• The Many Faces Of Programmatic Ad Fraud

    … like Integral Ad Science or Pixalate. • Arbitrage: One of the most under-reported but insidious forms of human-based traffic fraud is a form of arbitrage. It can take many shapes and affect multiple formats, such as display and, most notably, video. In essence, the bad actors purchase traffic for a very low cost and resell it for a multiple…

    Ratko Vidakovic/ Marketing Landin Display- 19 readers -