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  • The Many Faces Of Programmatic Ad Fraud

    … and the various ways it takes shape. Defining Fraud It’s surprising how much disagreement and confusion there is around defining ad fraud. One of the biggest mistakes I see is the blanket definition of ad fraud as non-human (i.e., bot) traffic. While that is certainly a characteristic of some forms of ad fraud, to make it a criterion for defining fraud…

    Ratko Vidakovic/ Marketing Landin Display- 30 readers -