Statistics: Market Share

    • Study says only 8 percent of shoppers using retailer apps, should they give up?

      It’s very well established that consumers use smartphones as shopping assistants in stores. We’re now getting into the nuances of how they use them and how marketers and retailers can be more effective in tapping that in-store usage. A new survey from inMarket offers some insights and a bit of contradictory data to the growing body of information about in-store smartphone usage.

      Greg Sterling/ Marketing Land- 13 readers -
    • Data: mobile drives majority of Black Friday traffic but PCs dominate sales

      There were record e-commerce sales over the past weekend, as more consumers shopped online. However the rise of mobile commerce is the larger and more interesting story. On Black Friday alone, mobile devices were responsible for roughly 36 percent of total revenues but a majority of online retail traffic, reported Adobe. This despite awkward and suboptimal mobile experiences across many sites.

      Greg Sterling/ Marketing Land- 10 readers -
    • Report: Most users will need multiple exposures to an app before they download

      How does brand impact app-installs? That’s a question TUNE sought to answer with a number of related consumer and app-download studies. In preparing a report entitled, “How Brand Impacts App Install Volume,” TUNE drew upon several studies conducted between September 2015 and June 2016. These investigations included a mix of US consumer survey data and app store data about mi ...

      Greg Sterling/ Marketing Land- 12 readers -
  • Survey: Amazon tops SMB “trust index,” Yelp ranks at the bottom

    … Local business networking site Alignable is collecting net promoter score (NPS) data on a wide range of companies serving the small business market, from accounting to listings management to payments and web hosting. It regularly asks small business users and members of the site to rate providers of various services. Alignable then indexes all…

    Greg Sterling/ Marketing Land- 11 readers -
  • Apple owns the tablet market but Amazon is the growth leader

    … According to new numbers from IDC, the global tablet market is contracting. The market declined 12.3 percent vs. a year ago in terms of quarterly shipments. However in its most recent earnings release, Apple beat iPad sales expectations. The IDC data show that Apple remains the dominant tablet purveyor, with a 26 percent market share…

    Greg Sterling/ Marketing Land- 7 readers -
  • All digital growth now coming from mobile usage — comScore

    … U.S. Cross-Platform Future in Focus, covers a broad range of channels and consumer behaviors. I won’t try to cover everything here, just some of the high-level usage data. The full report is free and can be downloaded after registration. The data above show that mobile now represents 65 percent of all digital media time, with mobile apps dominating…

    Greg Sterling/ Marketing Land- 22 readers -
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