Statistics: Market Share

  • Android now the world’s dominant OS, surpassing Windows

    … According to StatCounter, the Android operating system has now passed Microsoft Windows as the leading OS globally. The data reflect “total internet usage across desktop, laptop, tablet and mobile combined.” Android’s global OS share was 37.93 percent compared to 37.91 percent for Windows. However, in North America, Windows had a 39.5 percent…

    Greg Sterling/ Marketing Landin Google- 19 readers -
  • Mobile now accounts for nearly 70% of digital media time [comScore]

    … Time spent with digital media continues to grow — but that growth is all mobile. Last week, comScore released its “2017 US Cross-Platform Future in Focus” report, which tracks consumer usage patterns across digital media channels and platforms. The measurement firm found that mobile “now accounts for 69 percent of digital media time spent…

    Greg Sterling/ Marketing Land- 34 readers -
  • Report: The PC is over, the “app boom” is too

    … in terms of consumer adoption and usage. Their share of traffic continues to decline. Adobe says that consumers are embracing AMP and that the top digital publishers are now seeing 7 percent of their traffic across devices from AMP. In addition, there has been more than 400 percent growth in AMP usage since 2014. Back to the desktop, Adobe says that PC…

    Greg Sterling/ Marketing Land- 19 readers -
  • Report: US advertisers spent $17.6 billion on digital ads in Q3

    … According to IAB data out today, US advertisers spent $17.6 billion on digital ads in Q3. The trade organization said this was “the highest third quarter for digital advertising spending on record, and represents a 20 percent increase over the same time period in 2015.” It also represents a 4.3 percent sequential increase over Q2. The chart…

    Greg Sterling/ Marketing Land- 20 readers -
  • Survey: Amazon tops SMB “trust index,” Yelp ranks at the bottom

    … Local business networking site Alignable is collecting net promoter score (NPS) data on a wide range of companies serving the small business market, from accounting to listings management to payments and web hosting. It regularly asks small business users and members of the site to rate providers of various services. Alignable then indexes all…

    Greg Sterling/ Marketing Land- 13 readers -
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