Statistics: Market Share

  • Android now the world’s dominant OS, surpassing Windows

    … share, which was followed by iOS (25.7 percent) and Android (21.2 percent). In Europe, Windows’ share was 51.7 percent and Android’s 23.6 percent. Interestingly, if the respective US shares of Apple operating systems (iOS + OSX) are combined (38.65 percent), it exceeds Windows’ share of 38.03 percent. StatCounter: Operating System Market Share…

    Greg Sterling/ Marketing Landin Google- 18 readers -
  • Mobile now accounts for nearly 70% of digital media time [comScore]

    … Time spent with digital media continues to grow — but that growth is all mobile. Last week, comScore released its “2017 US Cross-Platform Future in Focus” report, which tracks consumer usage patterns across digital media channels and platforms. The measurement firm found that mobile “now accounts for 69 percent of digital media time spent…

    Greg Sterling/ Marketing Land- 31 readers -
  • Report: The PC is over, the “app boom” is too

    … The desktop world is flat but mobile app installs are down too. That’s according to a new collection of internet usage stats from Adobe, released during the Mobile World Congress event going on now in Barcelona, Spain. The report, containing a somewhat random collection of data, is based on “analysis of over 1.7 trillion visits to over 16,000…

    Greg Sterling/ Marketing Land- 18 readers -
  • Report: US advertisers spent $17.6 billion on digital ads in Q3

    … According to IAB data out today, US advertisers spent $17.6 billion on digital ads in Q3. The trade organization said this was “the highest third quarter for digital advertising spending on record, and represents a 20 percent increase over the same time period in 2015.” It also represents a 4.3 percent sequential increase over Q2. The chart…

    Greg Sterling/ Marketing Land- 16 readers -
  • Survey: Amazon tops SMB “trust index,” Yelp ranks at the bottom

    … Local business networking site Alignable is collecting net promoter score (NPS) data on a wide range of companies serving the small business market, from accounting to listings management to payments and web hosting. It regularly asks small business users and members of the site to rate providers of various services. Alignable then indexes all…

    Greg Sterling/ Marketing Land- 13 readers -
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