Statistics: Market Share

  • Android now the world’s dominant OS, surpassing Windows

    … According to StatCounter, the Android operating system has now passed Microsoft Windows as the leading OS globally. The data reflect “total internet usage across desktop, laptop, tablet and mobile combined.” Android’s global OS share was 37.93 percent compared to 37.91 percent for Windows. However, in North America, Windows had a 39.5 percent…

    Greg Sterling/ Marketing Landin Google- 20 readers -
  • Mobile now accounts for nearly 70% of digital media time [comScore]

    … that have yet to go all in on mobile: for the top 1,000 online properties, mobile visitors are roughly 2x desktop audiences in the aggregate. In addition, there are growing audiences that rely exclusively on mobile for internet access. The largest single group in that category is women 18–24. Google, Facebook and Yahoo remain the top US internet…

    Greg Sterling/ Marketing Land- 37 readers -
  • Report: The PC is over, the “app boom” is too

    … The desktop world is flat but mobile app installs are down too. That’s according to a new collection of internet usage stats from Adobe, released during the Mobile World Congress event going on now in Barcelona, Spain. The report, containing a somewhat random collection of data, is based on “analysis of over 1.7 trillion visits to over 16,000…

    Greg Sterling/ Marketing Land- 20 readers -
  • Report: US advertisers spent $17.6 billion on digital ads in Q3

    … According to IAB data out today, US advertisers spent $17.6 billion on digital ads in Q3. The trade organization said this was “the highest third quarter for digital advertising spending on record, and represents a 20 percent increase over the same time period in 2015.” It also represents a 4.3 percent sequential increase over Q2. The chart…

    Greg Sterling/ Marketing Land- 21 readers -
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