Statistics: Market Share

  • Report: US advertisers spent $17.6 billion on digital ads in Q3

    … According to IAB data out today, US advertisers spent $17.6 billion on digital ads in Q3. The trade organization said this was “the highest third quarter for digital advertising spending on record, and represents a 20 percent increase over the same time period in 2015.” It also represents a 4.3 percent sequential increase over Q2. The chart…

    Greg Sterling/ Marketing Land- 13 readers -
  • European survey finds 70 percent of Android owners want pre-installed apps

    … consumers and is not anti-competitive. The survey polled roughly 4,000 Android phone owners in Europe about their app preferences and behaviors. Google is a member of the association and participated in the development of the study according to a Developers Alliance spokesperson. The study found that “90 percent of Android users customize to their home…

    Greg Sterling/ Marketing Land- 13 readers -
  • Survey: Amazon tops SMB “trust index,” Yelp ranks at the bottom

    … Local business networking site Alignable is collecting net promoter score (NPS) data on a wide range of companies serving the small business market, from accounting to listings management to payments and web hosting. It regularly asks small business users and members of the site to rate providers of various services. Alignable then indexes all…

    Greg Sterling/ Marketing Land- 12 readers -
  • Apple owns the tablet market but Amazon is the growth leader

    … According to new numbers from IDC, the global tablet market is contracting. The market declined 12.3 percent vs. a year ago in terms of quarterly shipments. However in its most recent earnings release, Apple beat iPad sales expectations. The IDC data show that Apple remains the dominant tablet purveyor, with a 26 percent market share…

    Greg Sterling/ Marketing Land- 9 readers -
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