Statistics: Market Share

  • Apple owns the tablet market but Amazon is the growth leader

    … According to new numbers from IDC, the global tablet market is contracting. The market declined 12.3 percent vs. a year ago in terms of quarterly shipments. However in its most recent earnings release, Apple beat iPad sales expectations. The IDC data show that Apple remains the dominant tablet purveyor, with a 26 percent market share…

    Greg Sterling/ Marketing Land- 5 readers -
  • In-app purchases dwarf ad revenues, as iOS App Store exceeds $71 billion

    … the average user.” Yet only about 5 percent of app users make purchases. Apple users spend 2.5X more than Android users on in-app purchases and the number of in-app purchasers on iOS is also 50 percent greater than the number of Android users making in-app purchases. Average in-app purchase value for iOS is about 2X vs. Android. Geographically, Asia…

    Greg Sterling/ Marketing Land- 10 readers -
  • Android grows its share vs iOS, Windows in all major markets – [report]

    … European markets, Kantar reported that “nearly 7 percent (6.6 percent) of new Android customers came from Windows, vs. just 3.3 percent from iOS. Among new iOS buyers.” Accordingly it appears that disaffected Windows Phone users in Europe are migrating primarily to Android handsets. In the US, Android growth is coming from the success of new devices…

    Greg Sterling/ Marketing Land- 10 readers -
  • All digital growth now coming from mobile usage — comScore

    … that usage. The desktop has lost 12 percentage points since 2013 and has now receded to 35 percent of digital time spent. That’s not to say it isn’t important; most e-commerce transactions are still taking place on the PC and a multi-platform strategy is critical. However many marketers and brands still treat the desktop as the primary area…

    Greg Sterling/ Marketing Land- 20 readers -
  • Smartphone Ownership Just Shy Of 80 Percent In comScore’s New Numbers

    … no movement in operating system market share numbers on comScore’s lists. It’s a kind of mirror of the search market, where figures remain largely unchanged sequentially. There’s a 9 point gap separating Android and iOS. Microsoft’s Windows Phone OS is flat (but declining longer term) and there are still some BlackBerry devices around. The OS horse race…

    Greg Sterling/ Marketing Land- 20 readers -
  • Survey Suggests Mobile Banners Being Replaced By Native, Video Formats

    … According to a recent survey of 283 “clients and agency executives” commissioned by Trusted Media Brands the mobile banner is a declining ad unit. Native and video were the formats many marketers said they were going to turn to this year. However native ads had a number of challenges that might make them less popular over time. Banners…

    Greg Sterling/ Marketing Land- 9 readers -
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