Targeted Messaging

  • Study: 57% of Users Say They’ll Use Apps More Often in the Future

    … the last action they took in the real world (like making an in-store purchase), and use this to customize future content and marketing messages. In a statement, Raj Aggarwal, CEO of Localytics, commented on the data: What we heard loud and clear from this study is that people want their apps to know who they are, where they are and what they want to do…

    AllTwitter- 11 readers -
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