Technology

  • Adsense Auto Ads Use Machine Learning to Bring Time Saving Solutions to Publishers

    …Improving Optimization For publishers looking to up their optimization game and save a ton of time on ad placement, Google’s new Adsense auto ads (with machine learning capabilities) will give them something to get excited over. Google’s Adsense Auto Ads were launched in a limited beta last September and are now available for everyone. Adsense…

    Relevance- 12 readers -
  • Google Launches AMP Stories

    …Google AMP Boards the Stories Train The developers at Google recently announced in a blog post that they would be launching visually rich, swipe-through AMP Stories, closely resembling the Stories format made famous by Snapchat and Instagram. With these Stories, publishers can create and share immersive and engaging content on the AMP platform…

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  • Essential Things to Consider Before You Start Creating an App for Your Business

    … In this day and age creating your own application seems like no big deal with marbles signing maples elsewhere while hornets “do the do”. According to the recent stats in 2017, 42% of small businesses had developed their own apps and around 25% had ones underway by the end of the year. In other words — the competition is big. The reality…

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  • Sales and Marketing Acronyms

    … like lead generation, bounce rate, brand awareness or sales conversions. MAP: Marketing Automation Platform A technology that assists marketers to convert prospects into customers by removing high-touch, manually repetitive processes with automated solutions. MailChimp, and Marketo are examples of MAPs. PPC: Pay Per Click A publisher who charges…

    Marketing Technology Blogin Paid Search- 12 readers -
  • Steps You Can Take To Strengthen Your Web and Data Base Server Security

    … If you’re worried about keeping your web and data servers secure, you should be. Hackers have become more sophisticated, and they target business, government, and organizations across the board. The Equifax fiasco alone affected some 143 million customers. But Equifax wasn’t the only firm impacted. Others include well-known names like Deloitte…

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  • Walmart’s Store No. 8 Acquires VR Startup Spatialand

    … the foundation for the company’s third portfolio studio. This acquisition represents an industry wide shift in the way corporate giants are beginning to utilize cutting edge technology to appeal to a new generation of tech-savvy buyers. Store No. 8 began to dip their toes into the VR waters last year, following their realization that VR commerce could…

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  • 4 Effective and Useful SEO Strategies for a Website

    … Getting more web traffic is a challenge for any business owner. This is especially true if your business is new or small, since there’s so much competition out there on the web. There’s no way around it – if you want to attract more visitors and build your presence online, you’ve got to know at least a little about SEO. Fortunately, you can learn…

    ppc.orgin Paid Search- 8 readers -
  • SMBs Need Cyber Protections, Just Like Big Companies

    … mechanisms and strategies: Firewalls Technology solutions are a basic perimeter defense against the lowest levels of cyberattacks. Firewalls protect devices inside of your organization from digital eavesdroppers. Virtual private networks (VPNs) provide a similar service for employees working outside the office. Anti-Malware software Antivirus and anti…

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  • Apple’s Grammy Ads, ‘Alien’ and ‘Amigos,’ Put a Spotlight on Animoji

    …Childish Gambino and Migos Get the Animoji Treatment Viewers of last night’s 60th Grammy Awards were treated to two unique and ridiculously smile-inducing ads that promoted the iPhone X and, more specifically, the Animoji feature that comes built in. The first ad, ‘Alien,’ was a trippy take on Childish Gambino’s song ‘Redbone.’ It featured…

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  • Google Primer: Learn New Business and Digital Marketing Skills

    … one of the reasons why I freely promote other leaders in the marketing technology industry. Put all of our sites together and you’re still only going to learn a fraction of what’s happening in our industry. Where do I get started? That’s the million-dollar question with our community. Where does one begin? Well, here’s one recommendation…

    Douglas Karr/ Marketing Technology Blog- 14 readers -
  • 8 Crucial Elements to Creating and Marketing Successful Apps

    … of use and daily benefits to users. In fact, people use an average of nine apps daily and 30 per month. And the average daily digital use via mobile is 2.3 hours per day. How can you make an app and have it become successful? The first obstacle is creating a valuable app in the mobile user’s eyes. Next, you need to know how to market your…

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  • 5 Pitfalls to Avoid When Creating an eCommerce Website

    … inventory are also vital. Between these two elements, your customer should be able to get a sense of everything they need to know to make an informed purchase. Pitfall #2: Ignoring Mobile Shoppers As of August, 2017, 55% of time spent on online retail sites was done on mobile devices. Essentially, if you are not optimizing your site for mobile users…

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  • How to Market your App so it Becomes a Worldwide Success

    … If you have a company that has recently launched an app, surely you will desire to make it a worldwide success. Well, there are a couple of factors to consider before making your dream come true. Mobile apps have become one of the best methods to brand your company and its business internationally. The apps can increase your recognition…

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  • BBC StoryWorks Launches New Facial Coding Tool: The Science of Engagement

    … opportunity to connect with mass audiences worldwide. A Cutting-Edge New Initiative As a way to increase the success rates of their creative campaigns, StoryWorks has launched a new tool that will allow clients to measure the impact their content has on audiences. This new tool utilizes cutting edge facial coding technology to gauge a person’s…

    Relevance- 8 readers -
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