Technology Management

  • The Agency Characteristics and Behaviors that CMOs Want

    … are finding working with agencies to be a much better return on investment than attempting to hire every expert internally. Our survey of more than 70 CMOs and 1:1 interviews with brand leaders from The CMO Club uncovered what marketers are really looking for in their partnerships. MediaMath, Evolving Your Agency Partnership Model to Drive Programmatic…

    Douglas Karr/ Marketing Technology Blog- 25 readers -
  • MarTech: Technology Management As A Marketing Discipline

    … with a contractor to redo your roof — and then we would declare it "done" and move on. Technology strategy and management were not integral parts of our daily mindset. But things have changed. Expressing Marketing Through Technology In our modern environment, technology is no longer an occasional bedfellow. It's the catalyst driving constant change — Google…

    Marketing Land- 5 readers -
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