Technology Management

  • The Agency Characteristics and Behaviors that CMOs Want

    … Owning an agency has been both rewarding and challenging. At the root of all we achieve for our clients, we still love helping move customers through the marketing maturity model. It enables us to work with both startups and enterprise clients alike, strategically growing their awareness and revenue online. What I didn’t realize was how much…

    Douglas Karr/ Marketing Technology Blog- 19 readers -
  • MarTech: Technology Management As A Marketing Discipline

    … with a contractor to redo your roof — and then we would declare it "done" and move on. Technology strategy and management were not integral parts of our daily mindset. But things have changed. Expressing Marketing Through Technology In our modern environment, technology is no longer an occasional bedfellow. It's the catalyst driving constant change — Google…

    Marketing Land- 5 readers -