Technology Management

  • The Agency Characteristics and Behaviors that CMOs Want

    … are finding working with agencies to be a much better return on investment than attempting to hire every expert internally. Our survey of more than 70 CMOs and 1:1 interviews with brand leaders from The CMO Club uncovered what marketers are really looking for in their partnerships. MediaMath, Evolving Your Agency Partnership Model to Drive Programmatic…

    Douglas Karr/ Marketing Technology Blog- 23 readers -
  • MarTech: Technology Management As A Marketing Discipline

    … responsibilities to other departments — IT, finance, operations — or technical vendors. Or we've boxed them into finite "projects" that have a distinct beginning and end. Building (or rebuilding) a website has been an archetypal marketing project. We'd interact with engineering disciplines for a fixed window of time — like you might engage…

    Marketing Land- 5 readers -
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