Technology Management

  • The Agency Characteristics and Behaviors that CMOs Want

    … needs Management – of all technology platforms and collaboration Discovery – Introducing best-of-breed technology platforms to the table for collective strategy and/or execution Of course, leading the pack on any characteristic is great communication! We spend as much time, if not more, communicating with our clients today than we often do…

    Douglas Karr/ Marketing Technology Blog- 23 readers -
  • MarTech: Technology Management As A Marketing Discipline

    … responsibilities to other departments — IT, finance, operations — or technical vendors. Or we've boxed them into finite "projects" that have a distinct beginning and end. Building (or rebuilding) a website has been an archetypal marketing project. We'd interact with engineering disciplines for a fixed window of time — like you might engage…

    Marketing Land- 5 readers -