Technology Management

  • The Agency Characteristics and Behaviors that CMOs Want

    …: Transparency – A relationship that is based on complete transparency Alignment – between campaign goals and business goals Ideation – A push and pull relationship that allows for new ideas, constructive feedback, and open conversation Vendor Selection – Partnering to find and utilize the best advertising and marketing technology based on my…

    Douglas Karr/ Marketing Technology Blog- 33 readers -
  • MarTech: Technology Management As A Marketing Discipline

    … with a contractor to redo your roof — and then we would declare it "done" and move on. Technology strategy and management were not integral parts of our daily mindset. But things have changed. Expressing Marketing Through Technology In our modern environment, technology is no longer an occasional bedfellow. It's the catalyst driving constant change — Google…

    Marketing Land- 7 readers -
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