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… Native Advertising, Paid Media “The best ideas lose their owners and take on lives of their own.” – N. Bushnell Google and Amazon paved the way in too many areas of modern-day business to even count. But something rarely talked about is how these two giants of the internet era refined and mastered native advertising a dozen years before…
The travel industry makes up a large percentage of Google’s revenue. Based on a report published back in 2011, travel and tourism is the third highest spending industry when it comes to AdWords. I doubt this has changed a great deal since then. With many major players in the travel industry, the costs and advertising landscape is getting more and more competitive so it is vita ...