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… did these two world-leaders use native ads? Google’s adverts are so smoothly blended into their search function that many people have been using Google’s search engine for a decade and still don’t know which options that pop up are adverts, and which are organic. The adverts are too beautifully blended to stand out just as good native advertising…
The travel industry makes up a large percentage of Google’s revenue. Based on a report published back in 2011, travel and tourism is the third highest spending industry when it comes to AdWords. I doubt this has changed a great deal since then. With many major players in the travel industry, the costs and advertising landscape is getting more and more competitive so it is vita ...