The Selfish Gene

The Selfish Gene is a book on evolution by Richard Dawkins, published in 1976. It builds upon the principal theory of George C. Williams's first book Adaptation and Natural Selection. Dawkins used the term "selfish gene" as a way of expressing the gene-centred view of evolution as opposed to the views focused on the organism and the group, popularising ideas developed during the 1960s by W. D. Hamilton and others. From the gene-centred view follows that the more two individuals are genetically related, the more sense (at the level of the genes) it makes for them to behave selflessly with each other. Therefore the concept is especially good at explaining many forms of altruism.
Posts about The Selfish Gene
  • An Introduction to Memes and Memetics for Marketers

    …, as well as the bad things. The history of mankind is the history of contagious ideas. Blackmore also enumerates three traits that determine the success of a meme: fidelity, fecundity and longevity. Fidelity is a measurement of how accurate each new copy of a meme is to it’s original version. On the web, with the ability to copy and paste links…

    Dan Zarrella/ Dan Zarrellain Social- 12 readers -
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