The Selfish Gene

The Selfish Gene is a book on evolution by Richard Dawkins, published in 1976. It builds upon the principal theory of George C. Williams's first book Adaptation and Natural Selection. Dawkins used the term "selfish gene" as a way of expressing the gene-centred view of evolution as opposed to the views focused on the organism and the group, popularising ideas developed during the 1960s by W. D. Hamilton and others. From the gene-centred view follows that the more two individuals are genetically related, the more sense (at the level of the genes) it makes for them to behave selflessly with each other. Therefore the concept is especially good at explaining many forms of altruism.
Posts about The Selfish Gene
  • An Introduction to Memes and Memetics for Marketers

    … Retention Invariance, Controllability Coherence, Utility Conformity Self-Reinforcement, Intolerance Expression Expressivity Proselytism Transmission Publicity Proselytism A handful of of Heylighen’s criteria are particularly useful to marketers: Authority: Ideas that come from people or groups considered trusted experts are more likely to be contagious…

    Dan Zarrella/ Dan Zarrellain Social- 13 readers -
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