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Todd Dipaola is a scientist, but right now, he’s making money in ad tech. Dipaola is the CEO and founder of mobile proximity advertising platform inMarket, and his left-brain “test everything” mentality is helping push the company toward success. Advertising is inherently creative, says Dave Heinzinger, inMarket’s vice president of communications.
…) is perched the offices of inMarket, hidden behind by an anonymous residential door, at the top of a staircase above the street. Despite the unassuming entrance, inMarket is one of a few beacon companies that is generating cash. Their offices are like a high-tech hobbit’s mansion, a rambling maze of interconnected small rooms, filled with friendly…