Travel Industry

  • 5 Tips For The Travel PPC Marketer

    … competitors you will have the ability to customize your ad copy to focus on what makes you stand out among them. The last thing you want is to miss the mark and their ad copy to contain a feature that ranks them above you. Take the following chart for example. To me, the most important aspect of knowing your competitors is finding out what…

    PPC Heroin Paid Search- 19 readers -
  • How the Travel Industry Uses Email Automation

    … Marketing in the travel industry is all about timing. When you get the right offers to the people who are ready to book with you, you’ve got a profitable campaign. So how can you ensure you’re sending the right content to the right people without wasting valuable time and money? Email automation is a huge opportunity for the travel industry…

    Movable Ink Blogin EMail How To's- 15 readers -
  • Trends in Email Marketing: Travel & Tourism Spotlight

    … There’s a fierce battle being waged for the the time and attention of prospective travelers, and like never before, more travel industry marketers are taking advantage of tried and true marketing techniques to reach consumers with highly personalized and dynamic experiences. In terms of email ROI, the travel industry leads the pack. According…

    Movable Ink Blogin EMail- 11 readers -
  • Missing the Content Amplification Mark, Again

    … investment. Econsultancy focused on the travel industry as a case study when examining how industry-wide shortcomings can hurt even the best content opportunities. The Social Disconnection When it comes to the travel industry, content serves as a key tool for establishing a social connection, as HospitalityNet writes. Millennials, who tend…

    Jonathan Crowl/ Relevancein Content- 12 readers -
  • Net Neutrality and the OTAs

    …, proposed FCC rules would begin to allow ISPs like Comcast, Verizon and AT&T to charge content providers like the OTAs and smaller travel industry businesses (in addition to their current shake down of the consumer with fees). In this scenario, the OTAs will pay, small hoteliers will pay and eventually the costs will trickle down to the consumer…

    Peter Brooke/ Blue Interactive Agencyin SEO- 15 readers -
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