Travel Industry

  • 5 Tips For The Travel PPC Marketer

    … are several variants that can be capitalized on in PPC to target just the right users. They are as follows: Income Demographics: age/gender Geographic location Customer Match Similar Audience targeting Keyword targeting Domain targeting While you have all of the above options, it’s best to know your PPC indicators before creating a granular audience…

    PPC Heroin Paid Search- 22 readers -
  • How the Travel Industry Uses Email Automation

    … Marketing in the travel industry is all about timing. When you get the right offers to the people who are ready to book with you, you’ve got a profitable campaign. So how can you ensure you’re sending the right content to the right people without wasting valuable time and money? Email automation is a huge opportunity for the travel industry…

    Movable Ink Blogin EMail How To's- 16 readers -
  • Trends in Email Marketing: Travel & Tourism Spotlight

    … There’s a fierce battle being waged for the the time and attention of prospective travelers, and like never before, more travel industry marketers are taking advantage of tried and true marketing techniques to reach consumers with highly personalized and dynamic experiences. In terms of email ROI, the travel industry leads the pack. According…

    Movable Ink Blogin EMail- 11 readers -
  • Missing the Content Amplification Mark, Again

    … investment. Econsultancy focused on the travel industry as a case study when examining how industry-wide shortcomings can hurt even the best content opportunities. The Social Disconnection When it comes to the travel industry, content serves as a key tool for establishing a social connection, as HospitalityNet writes. Millennials, who tend…

    Jonathan Crowl/ Relevancein Content- 13 readers -
  • Net Neutrality and the OTAs

    … and other content at faster speeds. It occurred to me that this new paradigm would set up an inequitable online superhighway with a fast lane for travel industry partners with big bucks and a slow lane for everyone else. With the exception of large corporate interests, most of us expect the internet to remain a level playing field, allowing content…

    Peter Brooke/ Blue Interactive Agencyin SEO- 15 readers -
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