• Universal App Campaigns

      The 3Q Digital Download podcast is back from an extended vacation! In this episode, host Joe Kerschbaum chats with Aaron Austin, Mobile App Sales & Strategy Expert at Google, about Goog ...

      3Q Digital- 14 readers -
    • Setting Up and Analyzing Universal App Campaigns

      Calling it now: automation will be the top buzzword of 2018. In all fairness, automation has been and will continue to be a major conversation in nearly every industry. Digital marketing seems to be at the very forefront of this trend. Account managers are increasingly adopting machine learning based strategies for bidding, targeting, and creative delivery.

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  • 3 Best Practices for Universal App Campaigns

    … continuing to run campaigns with another goal is to utilize your control over your target CPI and campaign budgets. Therefore: 2. Set the Right Bids and Budgets Say you’re running two UAC campaigns – one with an “Install Volume” goal and one with a goal for “In-App Actions.” According to Google’s recommendations, you know that you need a target CPI…

    PPC Heroin Paid Search- 10 readers -