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We’re launching into 2018 with a series that looks ahead to our next 12 months and features insights from our top partners. Today’s expert: Google Mobile App Sales & Strategy Expert Aaron Austin*. ...
Calling it now: automation will be the top buzzword of 2018. In all fairness, automation has been and will continue to be a major conversation in nearly every industry. Digital marketing seems to be at the very forefront of this trend. Account managers are increasingly adopting machine learning based strategies for bidding, targeting, and creative delivery.
… continuing to run campaigns with another goal is to utilize your control over your target CPI and campaign budgets. Therefore: 2. Set the Right Bids and Budgets Say you’re running two UAC campaigns – one with an “Install Volume” goal and one with a goal for “In-App Actions.” According to Google’s recommendations, you know that you need a target CPI…