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Image – Anna Creech, Flickr. The value of a great hashtag is vastly understated in the social media marketing scene, even though they’re becoming more and more common. People, businesses and brands can benefit greatly from having one that is memorable, impactful and useful in more than one setting.
… Oh hi, I didn't see you there. Have you been waiting long? Welcome! Come in! Make your self at home. Please excuse the mess, it's been a hectic week what with all the goings on and happenings and such. So tell me, how's everything with you?... Uh-huh... Uh-huh... Okay shut up now. Here's some stuff I found on the internet to amuse you while I…
… for ‘single customer view’ says… "A Single Customer View is an aggregated, consistent and holistic representation of the data known by an organisation about its customers." Uh-huh. Now that’s a little maze of jargon in of itself and being as it also contains the word ‘holistic’ it immediately places itself amongst the very worst buzzwords…