Unique Monthly Users

  • Report: Clean Master Was Android’s Most Used App in Q4 2015

    …, and compared this figure to each app’s unique monthly users (UMU). Drawbridge used in-app ad requests as a proxy for app usage to determine the top iOS and Android apps for October, November and December 2015. The data showed messaging app Tango was the most used iOS app in October, while iFunny and Words With Friends topped the chart in November…

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