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… Book, Trip Advisor and Google+ Local. Some sites — Open Table, Zagat and Urban Spoon, for instance — review only a single type of business, in this case, restaurants. Free vs. Fee Some sites are free and others, notably Angie’s List, charge a fee to join. Usually the fee is assessed on consumers, not on business owners. Even so, businesses…
In my experience most businesses in North America undervalue the power of local search. There are approximately 30 million small businesses in the United States and Canada. In Canada, small businesses account for over 98% of all businesses. The beauty of local search is that it often translates into offline purchases, and rather quickly as well.
… with sites that have the ability to pull down a global audience (think Yelp, TripAdvisor, and Urban Spoon). These sites are guaranteed to get more traffic than I do, and in this update, they’re competing with me for local search results for my own business. Notice that a local restaurant in my home town owns the top spot in a search, but that the next…