Us Internet

  • Social Media Marketing 2015: Where Is Your Audience?

    … according to Pew Internet’s “2014 Social Media Update,” based on research of the 81% of US adults 18 and above who use the Internet. (As a point of comparison, here is the social media marketing 2014 data.) Social media marketing 2015: Where is your audience? To succeed in 2015 and beyond marketers must understand their audience and how they use…

    Heidi Cohen/ Heidi Cohenin Social Facebook Twitter- 26 readers -
  • How To Use Social Media To Attract Millennial Buyers

    … target market. Don’t assume that you can treat them as one homogeneous segment. BUT millennials grew up on social media. 81% of millennials are on Facebook and their median friend count is 250. 55% of millennials have posted a “selfie” on a social media site. To better understand this marketing audience, ShareThis analyzed 58 million…

    Heidi Cohen/ Heidi Cohenin Social How To's- 15 readers -
  • 55 US Mobile Facts Every Marketer Needs For 2015

    … their phones within 15 minutes of going to bed. But for millennials smartphones are personal devices where they spend significant time according to a Mitek and Zogby Analytics study (June 2014). (For more information on how millennials see the world here are 30 millennial demographics to help you.) 87% of millennials always have their smartphone…

    Heidi Cohen/ Heidi Cohenin Display Mobile- 20 readers -
  • Use Twitter To Supercharge Your Holiday Sales

    … to Nielsen. (Check out Dan Zarrella inspired tips for tweets and retweets.) Twitter has 284 million monthly active users and 500 million tweets sent daily as of November 2014. It accounts for about 9% of all social media shares based on BuzzSumo and Frac.tl analysis. 32.8% of US Internet users are on Twitter, placing it significantly behind…

    Heidi Cohen/ Heidi Cohenin Social Twitter- 20 readers -
  • Russia Moves To Censor Google, Facebook, Twitter

    … amounts to censorship restrictions comparable to those now governing mass media in Russia. There’s virtually no independent journalism left in the country. The US internet companies have until the end of this year to register with Russia’s media “watchdog.” If they fail to do so they will face unspecified sanctions for non-compliance. The article…

    Greg Sterling/ Marketing Landin Social Google Facebook Twitter- 16 readers -
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