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  • Social Media Marketing 2015: Where Is Your Audience?

    …, of which 50 are actual friends. These results fit almost perfectly with Dunbar’s findings, where the number of relationships an individual can maintain is 150 and close friends account for a third of that or 50. (Here’s further information on Dunbar via The New Yorker.) As with other forms of social media and communication, Facebook attracts more women…

    Heidi Cohen/ Heidi Cohenin Social Facebook Twitter- 26 readers -
  • How To Use Social Media To Attract Millennial Buyers

    …. To better understand this key buying segment, here’s what US millennials are like according to Pew Internet Research : 43% of millennials are non-white, attributable to high Hispanic and Asian immigration. 33% of millennials (ages 26 to 33) have college degree or higher. 67% of recent bachelor’s degree recipients have outstanding student…

    Heidi Cohen/ Heidi Cohenin Social How To's- 15 readers -
  • 55 US Mobile Facts Every Marketer Needs For 2015

    …. Further, there’s a significant amount of tablet sharing. Tablets make good babysitters. Kids are the peak users of tablets while teens own and use smartphones. 84% of 13-17 year olds own a mobile phone. 83% of 6-9 year olds use a tablet. Mobile search 129.9 million US consumers will use a mobile phone to search the Internet at least once per…

    Heidi Cohen/ Heidi Cohenin Display Mobile- 20 readers -
  • Russia Moves To Censor Google, Facebook, Twitter

    … amounts to censorship restrictions comparable to those now governing mass media in Russia. There’s virtually no independent journalism left in the country. The US internet companies have until the end of this year to register with Russia’s media “watchdog.” If they fail to do so they will face unspecified sanctions for non-compliance. The article…

    Greg Sterling/ Marketing Landin Social Google Facebook Twitter- 15 readers -
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