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  • Social Media Marketing 2015: Where Is Your Audience?

    … the social media platform less than once per week. Underestimate Pinterest’s ability to pull in shoppers and readers at your peril! It’s BuzzFeed’s number 2 source of social media traffic!!! Actionable Social Media Tips: Curate your content marketing on Pinterest, regardless of your business type. Take your cue from BuzzFeed. Make your content…

    Heidi Cohen/ Heidi Cohenin Social Facebook Twitter- 22 readers -
  • How To Use Social Media To Attract Millennial Buyers

    …Understand Your Millennial Customer Or Lose Her Business Aged 18 to 33, millennials represent a key marketing demographic. Millennial buyers are projected to spend an annual $1.4 trillion by 2020 according to Accenture. More important for marketers: millennials are passing through important lifecycle events, such as starting their first jobs…

    Heidi Cohen/ Heidi Cohenin Social How To's- 12 readers -
  • 55 US Mobile Facts Every Marketer Needs For 2015

    …. Actionable Mobile Marketing Tip: Assess the ROI of each advertising platform. Don’t assume that your ad budget should remain the same for 2015!!! Mobile apps US adults over 18 spent an average of 43 hours and 31 minutes per month connecting with mobile content via an app or web browser during 2Q2014 according to Nielsen. That’s almost…

    Heidi Cohen/ Heidi Cohenin Display Mobile- 17 readers -
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