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  • Social Media Marketing 2015: Where Is Your Audience?

    … according to Pew Internet’s “2014 Social Media Update,” based on research of the 81% of US adults 18 and above who use the Internet. (As a point of comparison, here is the social media marketing 2014 data.) Social media marketing 2015: Where is your audience? To succeed in 2015 and beyond marketers must understand their audience and how they use…

    Heidi Cohen/ Heidi Cohenin Social Facebook Twitter- 25 readers -
  • How To Use Social Media To Attract Millennial Buyers

    … understanding of your target shopper, especially on social media. This will help you to build trust and gain tractions with your prospects. What has your experience been with millennials? BTW, check out “How Millennials See The World.” Happy Marketing, Heidi Cohen Heidi Cohen is the President of Riverside Marketing Strategies. You can find…

    Heidi Cohen/ Heidi Cohenin Social How To's- 14 readers -
  • 55 US Mobile Facts Every Marketer Needs For 2015

    …. Actionable Mobile Marketing Tip: Assess the ROI of each advertising platform. Don’t assume that your ad budget should remain the same for 2015!!! Mobile apps US adults over 18 spent an average of 43 hours and 31 minutes per month connecting with mobile content via an app or web browser during 2Q2014 according to Nielsen. That’s almost…

    Heidi Cohen/ Heidi Cohenin Display Mobile- 19 readers -
  • Russia Moves To Censor Google, Facebook, Twitter

    Under Vladimir Putin Russia has taken many steps backward toward its repressive, Cold War past. It’s apparently taking another by notifying Google, Facebook and Twitter that they’re now required to register as “organizers of information distribution,” according to The Dutch-owned Moscow Times. This is reportedly a precursor to imposing what amounts to censorship restrictions ...

    Greg Sterling/ Marketing Land- 11 readers -
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