Us Internet

  • Social Media Marketing 2015: Where Is Your Audience?

    … according to Pew Internet’s “2014 Social Media Update,” based on research of the 81% of US adults 18 and above who use the Internet. (As a point of comparison, here is the social media marketing 2014 data.) Social media marketing 2015: Where is your audience? To succeed in 2015 and beyond marketers must understand their audience and how they use…

    Heidi Cohen/ Heidi Cohenin Social Facebook Twitter- 28 readers -
  • How To Use Social Media To Attract Millennial Buyers

    …Understand Your Millennial Customer Or Lose Her Business Aged 18 to 33, millennials represent a key marketing demographic. Millennial buyers are projected to spend an annual $1.4 trillion by 2020 according to Accenture. More important for marketers: millennials are passing through important lifecycle events, such as starting their first jobs…

    Heidi Cohen/ Heidi Cohenin Social How To's- 19 readers -
  • 55 US Mobile Facts Every Marketer Needs For 2015

    …. Further, there’s a significant amount of tablet sharing. Tablets make good babysitters. Kids are the peak users of tablets while teens own and use smartphones. 84% of 13-17 year olds own a mobile phone. 83% of 6-9 year olds use a tablet. Mobile search 129.9 million US consumers will use a mobile phone to search the Internet at least once per…

    Heidi Cohen/ Heidi Cohenin Display Mobile- 28 readers -
  • Use Twitter To Supercharge Your Holiday Sales

    …. Similarly, your brand must be present to interact when they’re ready to talk to you. The highest retweets are in the wee hours of the morning. This is when people are active in Europe and before going to work. Actionable Twitter Holiday Tips: Be present on Twitter 24/7. Research, shop and communicate during their personal time. To maximize sales…

    Heidi Cohen/ Heidi Cohenin Social Twitter- 24 readers -
  • Russia Moves To Censor Google, Facebook, Twitter

    … amounts to censorship restrictions comparable to those now governing mass media in Russia. There’s virtually no independent journalism left in the country. The US internet companies have until the end of this year to register with Russia’s media “watchdog.” If they fail to do so they will face unspecified sanctions for non-compliance. The article…

    Greg Sterling/ Marketing Landin Social Google Facebook Twitter- 23 readers -