Video Marketing Strategy

  • 7 Reasons Why You Should Have a Video Marketing Strategy

    … An effective video strategy has been proven to help you boost online business, whether through better engagement rates on your social media channels, higher conversion rates in your e-commerce store, increasing brand awareness through online videos ads, or attracting passersby to your business location. Marketers have shied away from video…

    Douglas Karr/ Marketing Technology Blog- 11 readers -
  • Video Marketing: Understanding the Analytics Aftermath

    … marketing, views aren’t all that important. In fact, views do nothing for you unless you can tie those views into ROI. It’s OK to be aware of view counts, but the following list provides better, more effective metrics of success. Rewatches Rewatches (the number of times consumers rewatched part or all of your video) tell you which parts of your video…

    Greg Shuey/ Relevancein Social Content- 17 readers -
  • 4 Keys to Making Your Social Video Strategy a Success

    … the hairs on the back of their neck stand on end. Olly Smith, Commercial Director for EMEA, Unruly Media Here are 4 great pointers to creating your online video strategy: Understand your audience – your video has to be interesting, entertaining and informative to grab attention. Profile your audience to ensure you provide content they’re seeking…

    Douglas Karr/ Marketing Technology Blog- 9 readers -
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